1. How to Build a
Successful Digital Tribe
A path to real business success on Social
Media
by Xelo Romero

2. Passion with a common purpose
Having a passion for
the mission and
values of the tribe is
vital.
Share it !

3. Leadership
Large groups that work
together towards common
goals, requires leadership
to establish:
❖
❖
❖
Focus
Keep things properly
aligned
Get them done

4. Establish forums for people to get to
know each other
Forums are safe havens
where people aren’t afraid
to:
❖
❖
❖
Share
Be themselves
Strong bonds

5. Nurture a sense of responsibility and
commitment

6. Be the example, be available and
provide timely responses
Acting as the model
community member, is a
living example of what is
expected of all community
members. If a mistake is
made, admit it and fix it.

7. Share what others are doing and
tirelessly advocate for each other
Sharing is caring !
Spread knowledge
and build a community
around it.

8. Establish a strong brand identity
It provides something
tangible for people rally
behind.

9. Be positive and have a sense of
humor
Positive people creates
positive energy where
positive things happen.
Wit and laughter are
magnets to attract people
willing to join the fun.

10. Celebrate victories and draw
attention to a job well done
Everyone likes a pat on the
back or being recognized
for an accomplishment, that
is publicized without
provocation.

11. Discipline
The welfare of the tribe is
essential, to make
everybody comfortable and
willing to stay. Don’t allow
behaviour to linger.Make
your wishes clear, to avoid
compromising the wellbeing of the tribe.

12. Consistency is key
Dedicating yourself
consistently to these
behaviours, is critical for
nurturing the kind of
culture of which strong
digital tribes are made.

13. Stay nimble
Communities evolve, things
change. It will require
flexibility and making
adjustments as you go, to
ensure that your community
prevails.

14. Created by Xelo Romero
ww.xeloromero.com
Based on 12 Most Community Driven Ways to Build a
Successful Digital Tribe by Paul Biedermann