Xceltra is a specialist supplier of Telecommunications solutions established from United Arab Emirates and building on 15 years of experience in the Telecommunications industry. Xceltra is the unique solution provider of Robust Communications into the MENA region; founded from the UAE with extensive experience in designing and offering Industrial Grade Networking solutions for Harsh Environments. Xceltra is your trusted partner for all your Telecom needs with focus on specific Technology verticals like Industrial Data Communications.

1. Welcome to XCELTRA

3. XCELTRA is the unique solution provider of Robust communications into the MENA region; founded from the UAE with extensive
experience in designing and offering Industrial Grade Networking solutions for Harsh Environments.
We are your Trusted Single-Source Partner for Reliable Networking Solutions utilizing the latest Wired & Wireless
technologies that are specifically designed for applications in demanding sectors:
Power & Grids - Water & Irrigation - OIL & GAS - Monitor & Control – Surveillance Intelligent Transport - Smart Structure
XCELTRA is the official Distributor for renowned brands of Industrial Communications into the Middle East and North Africa
region, offering our customers the close proximity to support their projects’ needs. Our presence in key regional locations
enables us to bridge the gap between technology and business and maximize the value of our partner products into
our customer solutions.
We enable our customers to deliver reliable solutions that help them meet their business and projects’ needs and sustain a
competitive edge. Our local presence enables us to build trusted relationships with our customers and provide the logistics
support needed to meet their deadlines.
To become the partner of choice for Robust Communications solutions, satisfying the demanding functional and budgetary
needs of our customers in a timely and trustable manner.
We will take a leading technology role in the MENA region by serving sectors that drive the development and welfare
of local communities.
Our Profile
WHO WE ARE
WHAT WE OFFER
OUR PRESENCE
VISION & VALUES

4. "Finding a reliable M2M solution which fulfilled our budget without compromising support
was critical for our Makkah Haram Project."
Automation Department Manager, Schneider Electric
"Walking with us step by step in our customer demos and pilot projects was a key success
factor in a demanding Oil Head Automation solution."
Automation Department Manager, ABB Power Systems
"Your strong expertise and support allowed us to confidently integrate your solution
into our standard customer offering."
Electrical & Automation Team Leader, Veolia Water
"Getting high technology 3G and 4G solutions with local support and extended terms
meant all difference for our critical project."
Project Manager, ME Government Organization
Testimonials

5. OUR CUSTOMERS

6. OUR PARTNERS

7. Robust Ethernet Solutions for Resilient Networks M2M Remote Connectivity and industrial
wireless Substation communications and GPS Time servers industrial serial , Fiber, fieldbus
and I/O solutions tailored satellite capacity and hardware solutions with XCELTRA
partnership is the essence of success.
OUR
SOLUTIONS

8. - Managed switches
- Unmanaged switches
- Sub-Station Solution
- PoE Switches
- Media Converters
- High Density & Routers
- Protocol Gateways
- Serial Servers
- Serial converters
- Ethernet & Fieldbus IO
- Isolators and Splitters
- Signal Conditioners
- Hosted M2M Cloud
- 3G Routers & Gateways
- GSM/GPRS Modems & Routers
- 4G/LTE Gateways
- Modbus & IEC 104 Gateways
- Power Suppliers & Converters
- Rugged Antennas
- Accessories & cables
- DIN-Rail Patch Panels
- Wireless I/O
- UHF/VHF Radios
- 2.4/5 GHz Radios
- GPS Clocks
- Network Time Servers
- Micro switches
Industrial Wireless – Remote M2MIndustrial Ethernet
Fieldbus, Serial & IO Industrial Accessories
Industrial Wireless - Radio M2M GPS Clocks & Time Servers
Smart Fiber Solution

9. Industrial Ethernet Solutions

10. MANAGED/REDUNDANT UNMANAGED LAYER 3
HIGH DENSITY MODULAR RACK MOUNT FULL GIGABIT
MODULAR SWITCHES POE/POE+ MILITARY GRADE
Ethernet Switches

11. FTTO CONCEPT

12.  Strict length limitation (max. 90 m)
 Floor distribution required
 Additional energy consumption for air
conditioning / UPS
 For each end device one central switch port is
required
 Huge bundles of cabling (fire load / EMC)
 Technology change requires complete change
of horizontal cabling
Structured Cabling Network

13. FTTO Versus Structured Cabling

14.  No length limitation
 Gain more usable space – no floor distribution
required
 4 end devices share one central switch port
 Up to 75% reduced cabling volume
 At technology change the cabling can remain
unchanged
 Technical advantages of fibre
Structured Cabling Network

15. Number of workplaces 220 220 1040 1040
New building Old building New
building
Old
building
Costs of installation and operation after 10 years
Copper 429,860 € 437,294 € 1,668,005 € 1,731,980 €
FTTO 309,129 € 309,129 € 1,106,685 € 1,106,685 €
Related difference 28% 29% 34% 36%
Yearly costs per work place
Copper 265 € 270 € 218 € 226 €
FTTO 191 € 191 € 145 € 145 €
Related difference 28% 29% 34% 36%
The total costs (first installation, operation, planned replacements) of the
copper architecture are in all scenarios higher than the FTTO solution and
the cost advantage increases if you increase the distances, the number of
floors or the number of workspaces.
Study On Savings: Expertise Wik-consult

16. TERMINAL BUILDING
FIBER TO THE OFFICE (FTTO) SOLUTION

17. Core MCR 1 Core MCR 2
Dist. MCR 1 Dist. MCR 2
SCR -01 SCR -02 TC-01 TC-02 SCR -03 SCR -04
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
TO
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
Structured Cabling System – Present Design

18. Core MCR 1 Core MCR 2
Dist.
SCR -04
Splice
Enclosure
Dist.
SCR -01
Fiber-to-the-office System–proposed Design
Splice
Enclosure
Splice
Enclosure
Splice
Enclosure

19. COPPER – CAT6A FTTO
SCR x 12
19”
19”
19”19”
19”
19”
SCR
19”
19”
19”
19”
 Saving on premium space
 Reduced operations cost
(Cooling, Power, maintenance, access control, fire
safety)
SCR x 108
TC x 57
19”
19”
19”19”
19”
19”
SCR
19”
19”
19”
19”
TC
19”
19”
19”19”
19”
19”
SCR
19”
19”
19”
19”
19”
19”
19”19”
19”
19”
SCR
19”
19”
19”
19” 19”
19”
19”19”
19”
19”
SCR
19”
19”
19”
19”
19”
19”
19”19”
19”
19”
SCR
19”
19”
19”
19” 19”
19”
19”19”
19”
19”
SCR
19”
19”
19”
19”
19”
19”
19”
19”
TC
Saving Space On Telecom Rooms

20. COPPER – CAT6A FTTO
2340 ACCESS SWITCHES
20 DISTRIBUTION SWITCHES
50 DISTRIBUTION SWITCHES
 Reduced installation cost
 Saving on hardware, space, power and cooling
 Reduced maintenance and troubleshooting
 Higher reliability and availability
Distribution And Access Switches

21. GENERATION 6 - FEATURES
Uplink Port
SFP/ Fixed/RJ-45 (PD)
Power
54VDC/
230VAC
Expansion Port
Terminal
Local Ports
Energy Efficient Ethernet
PoE+ (max. 30 W)
LED Display
Switch/Port/PoE Status
Reset Button
Reset/Factory Defaut
Labelling Field
Integrated
MICRO SWITCH G6

22. SMALL FORM FACTOR DUAL FIBER PORTS
MULTI COPPER PORTSGIGABIT
Media Converters

23. ETHERNET EXTENDERS

24. ETHERNET EXTENDERS MODULAR 4 LINE CARDS
LINE CARDS (G.SHDSL, POE, FIBER,
COPPER …etc.)
MODULAR 10 LINE CARDS
Ethernet Extenders

25. MUTLIDROP CONNECTIONS
SIMPLE POINT TO POINT CONNECTIONS
Typical Connections

26. RING CONNECTION
STAR CONNECTION
Typical Connections Ctd

27. ISP-STYLE CONNECTION
Typical Connections Ctd

28. ADSL, VPN Routers & Firewalls
Broadband Routers

29. SMART SUBSTATIONS

30. 19” MODULAR DIN RAIL ROUTERS
HIGH DENSITY MODULAR MEDIA CONVERTERS WIRELESS
Substation Ethernet Switches

31. 19” MODULAR NETWORK TIME SERVERS ROUTERS
19” Clocks with Various IO
options Ethernet, IRIG-B, TTL,
RS232, RS422, BNC, Fiber
…etc.
GPS ANTENNASTIMING REPEATERS
Din Rail Clocks
With Various IO
Options
Gps Clocks & Time Servers

32. 128
M2M & REMOTE CONNECTIVITY SOLUTIONS

33. GPRS/EDGE ROUTERS
MODBUS & IEC 104
GPRS GATEWAYS
SUBSTATION GPRS
CONTROLLERS
3G ROUTERS
LTE/4G ROUTERS
AMR SMART
METERING GATEWAY
NETBITER CLOUD
M2M
GSM-R
M2M GATEWAY
Cellular Routers And Gateways

34. Mobile
Network
Internet
LAN
SCADA Server
Internet
Router
Public Static IP
Site 1
Ethernet
Or
Serial
M2M
Ethernet
Or
Serial
Ethernet
Or
Serial
Remote Sites
Site 2 Site n
Main Site
M2M SOLUTION

35. Private Apn Solution

36. Netbiter Argos
Cloud based server solution
Professional datacenter
User Interface
Built-in graphical user
interface from any web
browser
- Alarm handling
- Report generation
- Trend analysis
- Etc….
Customer Server
applications
Hardware
Netbiter Gateways
connect controller in the
field
Netbiter
API
Developed and hosted by
HMS Industrial Networks AB in Sweden
The data is stored in Sweden
Netbiter Cloud M2m

37. Netbiter Gateways
Setup and management from Netbiter Argos
Recommended for large remote installations.
Netbiter Products
 EC220, EC150, EC250 (GPRS)
EC- EASY CONNECT
Netbiter Gateways

38. Netbiter Gateways
Local setup and management
Recommended for small and local installations
Built-in web server
Netbiter Products
 WS-100 & WS-200 (GPRS)
WS- WEBSCADA
Netbiter Gateways

39. GSM/GPRS
RS232
GSM/GPRS
RS232/485
JAVA PROGRAMMABLE
GPRS/3G MODULES WITH
ETHERNET/USB/RS232/RS485
OPTIONS
EMBEDDED GPRS/3G
MODULES
PSTN/ISDN MODEMS
Modems

40. INDUSTRIAL WIRELESS SOLUTIONS

41. Din Rail Access
Point/Bridge
802.11 Modems Bluetooth Bridge
O/D
Access Point Bridge
Mesh
VHF/UHF Radio
Modems
Redundant Master
Radio Stations
Industrial Wireless Solutions

42. Typical Applications

43. ANYBUS GATEWAYS
Modbus Gateways BACNET GATEWAYS & ROUTERS
Protocol Gateways
Serial & Fieldbus Solutions

44. DeviceNet Scanner
Profibus-DPV1 Master
EtherNet/IP Adapter
EtherNet/IP Scanner
DeviceNet Slave
Profibus-DPV1 Slave
Profinet IO Device
CC-Link Slave
ControlNet Adapter
Modbus-TCP Server
Modbus-Plus Slave
FIPIO Slave
CANopen Slave
Interbus Slave
Modbus-RTU Slave
Lonworks Slave
EtherCAT Slave
J1939
• More than 180 gateway combinations are available
• All gateways operate in the same principle way
• Each combination is available as separate device
Network 1
Network 2
DeviceNet Scanner
Profibus-DPV1 Master
Ethernet/IP Adapter
Ethernet/IP Scanner
DeviceNet Slave
Profibus-DPV1 Slave
Profinet IO Device
CC-Link Slave
ControlNet Adapter
Modbus-TCP Server
Modbus-Plus Slave
FIPIO Slave
CANopen Slave
Interbus Slave
Modbus-RTU Slave
Lonworks Slave
EtherCAT Slave
J1939
Profibus DPV1 Master
Modbus-TCP Server
ANYBUS!

45. Network 1
ANYBUS!
EtherNet/IP
Adapter
Modbus
TCP
Slave
Profinet
Device
EtherCAT
Slave
Profibus
Slave
DeviceNet
Adapter
CANopen
Slave
CC-Link
Slave
ControlNet
Adapter
FIPIO
Slave
Interbus
Slave
Interbus
F.Optic
Slave
Modbus
RTU
Slave
Modbus
Plus
Slave
Lonworks
Slave
J1939
Part No Part No Part No Part No Part No Part No Part No Part No Part No Part No Part No Part No Part No Part No Part No Part No
Profibus Master AB7800 AB7629 AB7646 AB7696 AB7801 AB7802 AB7807 AB7810 AB7803 AB7804 AB7805 AB7806 AB7808 AB7809 N/A N/A
DeviceNet Scanner AB7607 AB7630 AB7647 AB7697 AB7663 AB7811 AB7816 AB7819 AB7812 AB7813 AB7814 AB7815 AB7817 AB7818 N/A N/A
EtherNet/IP Scanner AB7668 AB7669 AB7670 AB7699 AB7671 AB7672 AB7677 AB7680 AB7673 AB7674 AB7675 AB7676 AB7678 AB7679 N/A N/A
AS-Interface Master AB7820 AB7631 AB7648 AB7698 AB7821 AB7822 AB7827 AB7830 AB7823 AB7824 AB7825 AB7826 AB7828 AB7829 N/A N/A
EtherNet/IP Adapter AB7831 AB7632 AB7649 AB7682 AB7832 AB7833 AB7838 AB7841 AB7834 AB7835 AB7836 AB7837 AB7839 AB7840 AB7842 AB7665
Modbus TCP Slave AB7632 AB7633 AB7650 AB7901 AB7634 AB7635 AB7640 AB7643 AB7636 AB7637 AB7638 AB7639 AB7641 AB7642 AB7644 AB7665
Profinet Device AB7649 AB7650 AB7651 AB7684 AB7652 AB7653 AB7658 AB7661 AB7654 AB7655 AB7656 AB7657 AB7659 AB7660 AB7662 N/A
Profinet IRT Device N/A N/A N/A N/A AB7913 N/A AB7915 N/A N/A N/A AB7914 N/A N/A N/A N/A N/A
EtherCAT Slave AB7682 AB7901 AB7684 AB7900 AB7685 AB7686 AB7691 AB7694 AB7687 AB7688 AB7689 AB7690 AB7692 AB7693 AB7695 N/A
Profibus Slave AB7832 AB7634 AB7652 AB7685 AB7843 AB7844 AB7849 AB7852 AB7845 AB7846 AB7847 AB7848 AB7850 AB7851 AB7853 N/A
DeviceNet Adapter AB7833 AB7635 AB7653 AB7686 AB7844 AB7854 AB7859 AB7862 AB7855 AB7856 AB7857 AB7857 AB7860 AB7861 AB7863 N/A
CANopen Slave AB7838 AB7640 AB7658 AB7691 AB7849 AB7859 AB7894 AB7897 AB7868 AB7876 AB7883 AB7889 AB7895 AB7896 AB7898 N/A
CC-Link Slave AB7841 AB7643 AB7661 AB7694 AB7852 AB7862 AB7897 AB7826 AB7871 AB7879 AB7886 AB7892 AB7621 AB7624 AB7627 N/A
ControlNet Adapter AB7834 AB7636 AB7654 AB7687 AB7845 AB7855 AB7868 AB7871 AB7864 AB7865 AB7866 AB7867 AB7869 AB7870 AB7872 N/A
FIPIO Slave AB7835 AB7637 AB7655 AB7688 AB7846 AB7856 AB7876 AB7879 AB7865 AB7873 AB7874 AB7875 AB7877 AB7878 AB7880 N/A
Interbus Slave AB7836 AB7638 AB7656 AB7689 AB7847 AB7857 AB7883 AB7886 AB7866 AB7874 AB7881 AB7882 AB7884 AB7885 AB7887 N/A
Interbus FO Slave AB7837 AB7639 AB7657 AB7690 AB7847 AB7858 AB7889 AB7892 AB7867 AB7875 AB7882 AB7888 AB7890 AB7891 AB7893 N/A
Lonworks Slave AB7842 AB7644 AB7662 AB7695 AB7853 AB7863 AB7898 AB7627 AB7872 AB7880 AB7887 AB7893 AB7009 AB7625 AB7628 N/A
Modbus RTU Slave AB7839 AB7641 AB7659 AB7692 AB7850 AB7860 AB7895 AB7621 AB7869 AB7877 AB7884 AB7890 AB7899 AB7620 AB7009 AB7612
Modbus Plus Slave AB7840 AB7642 AB7660 AB7693 AB7851 AB7861 AB7896 AB7624 AB7870 AB7878 AB7885 AB7891 AB7620 AB7623 AB7625 N/A
J1939 AB7665 AB7665 N/A N/A AB7615 N/A N/A N/A N/A N/A N/A N/A AB7840 N/A N/A N/A

46. EtherNet/IP Network
Network 1:
Modbus Slave
Interface
Weighscale:
EtherNet/IP Adapter
Bar Code Scanner:
Modbus Slave
PLC – Master/Scanner on the EtherNet/IP Network
Modbus Network
Network 2:
EtherNet/IP Adapter
Interface
HMI:
EtherNet/IP Adapter
PLC – Master on the Modbus Network
Network 1:
Profibus Slave
Interface
Scara Robot:
Profinet Device
Couples / De-couples the
two different segments
Profinet Network
Network 2:
Profinet Device
Interface
PLC – Master on the Profibus Network
PLC – Master on the ProfiNet Network
HMI:
Profibus Slave
Weighscale:
Profibus Slave
Use Cases

47. 4 port Wireless
Device Server
2 port
RS232/422/485
2 port Ethernet
1 port Wireless
Server
VHF/UHF Radio
Modems
8 port
RS232/422/485
16 & 32 port
RS232/422/485
Serial & Terminal Servers

48. RS232 TO RS485/422 RS485 REPEATERS
RUGGEDIZED RS232 TO
RS485/422
USB TO SERIAL
RS232/485
Serial Converters & Repeaters

49. POINT TO POINT MULTIDROP/RING
Fiber Modems

50. POINT TO POINT MULTIDROP/RING
EXTEND RS232/422/485,
PROFIBUS DP OR CAN
UPTO 120KM OVER FIBER
OPTICS
Fiber Modems

51. 4, 8, 16 & 32 RS232/422/485 PCIE BOARDS 4, 8, 16 & 32 RS232/422/485 UPCI BOARDS
RACKMOUNT WIRING ACCESSORIES WALLMOUNT WIRING ACCESSORIES
Multiport Serial Boards

52. ETHERNET IO FIELDBUS IO (MODBUS & PROFIBUSDP)
SIGNAL CONDITIONERS, TRANSMITTERS &
CONVERTERS
ISOLATORS, REPEATERS & SPLITTERS
HIGH DENSITY IO
IO Solutions

53. KVM EXTENDERS & SWITCHES DIN RAIL PATCH PANELS
INDUSTRIAL POWER SUPPLIES & CONVERTERS CABLING & ACCESSORIES
Industrial IT

55. POWER AND UTILITY SOLUTIONS

56. 156
WILL BE HERE REFERENCE
After a number of site visits, Xceltra provided schneider Electric with a M2M remote
connectivity solution to be installed for SEC. This solution was Viola’s Arctic 3G gateway +
Viola’s M2M Gateway. These solution was picked as:
• Offer network redundancy with the possibility to use dual SIM card
• Support for HSPA+ in 3G network
• Mobile operator independent static IP addressing with Viola M2M Gateway
• Secure communication with VPN and firewall.
• Support for several encryption protocols for secure communication
• Reliable operation in high temp. found in industrial environments with Temperature ranges
from –25 to +70 °
• Flexibility through Supporting Ethernet in addition serial ports.
• A wide Range of operating temperature form –25 to +70 °C
Jeddah DAS Project

57. 156
WILL BE HERE REFERENCE
System Design

58. WATER SOLUTIONS

59. 156
WILL BE HERE REFERENCE
After a number of detailed site surveys, Xceltra decided to provide Giza Systems with the M2M remote
Wireless solution to be installed for Saudi national water company (NWC). This decision was made based
on the following factors:
• Using the wired solutions wasn’t an option, as it suffers from humidity and affected by water.
• Since the distance between the sites didn’t require huge transmission power, 2.4GHZ modems were picked
over low frequency modems.
The designed M2M remote wireless solution consisted of Elpro (Eaton) 245U-E-G , As it met the project
requirement through the following features:
• License free reducing the operation cost.
• Offered flexibility with Ethernet and serial ports
• Support several encryption protocols for secure communication
• Range up to 10 Km @ 400 mW, which fits perfectly in the project as the distances between the wells was <
3km
• Deterministic AP-to-AP mesh network repeatability allowing the increase of the range , multiple channel
options and increasing network scalability.
• Fits the use in outdoor environment with a wide Range of operating temperature from –40 to +60 °C and
the ability to operate reliably in humidity from 0 to 99 % RH
• The ability to support Modbus communication protocol which eliminates the need of extra hardware to
communicate with the SCADA.
• Over-the-air network diagnostics and configuration to simplify accesses to this huge network
Al Wasia water wells project Project

60. 156
WILL BE HERE REFERENCE
System Design

61. 159
OIL & GAS SOLUTIONS

62. 156
WILL BE HERE REFERENCE
After a number of site visits, Xceltra decided to provide Petrofac with the M2M remote connectivity
solution. This decision was made based on the following factors:
• The sites were extremely far, and had good mobile network coverage.
• Upgrading an old Radio system, required additional installation costs as well as carrying out a new path
study.
• Using the wired solutions wasn’t an option.
The designed M2M remote connectivity consisted of Viola Systems’ Arctic Modbus Gateway, due to the
following features:
• Uses cellular network to transmit data through (GPRS/EDGE) technologies
• A Firewall and SSH to ensure secure Communication using static IP SIM cards
• Modbus serial-network gateway to be connected to the SCADA directly
• Temperature ranges: –40 to +75 °C
Petrofac. Gas Distribution Monitoring System Project

63. 156
WILL BE HERE REFERENCE
System Design

64. MONITOR CONTROL SOLUTIONS

65. 156
WILL BE HERE REFERENCE
After studying the project and the network environment Xceltra provided Electro Power Systems with a
serial converter solution to be installed by Aramco. The decision was taken based on the following factors:
The large distances between the panel makes using fiber to transmit data a very effective solution besides
using the traditional wireless solutions.
Taking advantage of the preinstalled fiber cables using a serial to fiber converter solution was cost effective
and more reliable than using wireless.
The implemented solution for this project was Westermo’s ODW-730-F2 fiber converter with its varied SFP
options as it over came the challenges facing this project through:
• Allows 422/485 protocols to be transmitted using both multi-drop networks and redundant rings over a
fiber optic
• With stand outdoor environments with a Wide operating temperature from –40 to +70°C and humidity up
to 95% of relative humidity)
• Guaranteed system functionality as it supports ring topology.
• The ring recovery time ensures that the network devices are not aware of the failure
• Usefull in future expansion as it allows the use of a range of Westermo’s verified SFP (Small Form
Pluggable) transceivers which support distances up to 120km.
• Supports Data rates up to 1.5 Mbit/s
Eiwaa Mozdalefa ComplexProject

66. 156
WILL BE HERE REFERENCE
System Design

67. SECURITY & SURVEILLANCE SOLUTIONS

68. 156
WILL BE HERE REFERENCE
Xceltra Decided to provide Abu Dhabi police department with a M2M remote connectivity solution, the
thought process that preferred that solution to other solutions was:
• All the radars weren’t at a clear LOS of each other, eliminating the M2M wireless solutions.
• Using wired solution such as copper or fiber was an inefficient solution in terms of costs, as they weren’t
pre-installed in the infrastructure.
The offered solution consisted of Viola’s Arctic LTE in addition to viola’s M2M Gateway. This solution
suited the project because:
• Possibility to use dual SIM card, which offers network redundancy
• Support for LTE in 4G network and HSPA+ in 3G network
• Support for several encryption protocols for secure communication
• Secure communication with VPN and firewall
• 3 port internal LAN switch
• Mobile operator independent static IP addressing with Viola M2M Gateway
• Suitable for outdoor use with Robust aluminum casing and A wide Range of operating temperature form –
25 to +70 °C
Al Rowad’s Abu Dhabi Police Project

69. 156
WILL BE HERE REFERENCE
System Design

70. Questions

71. THANK YOU