If you’re looking to boost your Site Traffic and optimize your Search Engine Result Page, these 20 SEO tools can help you get there.

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Gaining higher rankings on Google for desired search
terms is no easy task, whether you’re an Search
Engine Optimisation expert or not.
We’ve compiled a list of our Top 20 SEO tools to allow
you to optimise your page rank, SERP display,
alongside helping you with a range of tasks such as
keyword research and website auditing.

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Open Site Explorer - moz.com/researchtools/ose
This is a tool that allows you to research backlinks,
with, as Moz calls it, “intelligent, targeted link
building”.
You can view backlinks, anchor text, among other
useful metrics regarding your website.
FollowerWonk – followerwonk.com
Another Moz product that proves to be a very useful
and powerful Twitter analytics tool.
You can analyse your followings statistics, such as
location and times they are active, alongside
connecting with new people interested in your
industry. Great for outreach and discovery.

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Visual Website Optimizer - visualwebsiteoptimizer.com
You don’t need to know how to code to use this handy tool. It
allows you to A/B test your future content, so you can
discover best performing version of your site.
This crosses over with your Content Marketing Strategy,
allowing you to ensure the SEO efforts of upcoming blog
posts and website copy are the best they can be. Much
easier than finding out the hard way.

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Anchor Text Over Optimization Report -
removeem.com/ratios.php
If you’re concerned you may be getting penalised for over-
optimized anchor text, this is the best way to make sure you
are in compliance.
By just typing in your URL you can gain access to a report of
your link usage, so you can define and assess which need
altering.
Buzzstream Tools Suite - tools.buzzstream.com/link-building
BuzzStream’s link building tools allows you to conduct
research, find link opportunities, automatically create link
building search queries, and extract a range of data from
URLs.
Increase traffic by following and boosting the “buzz”
surrounding your brand.

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SEO Toolbar - tools.seobook.com/seo-toolbar
SEO Toolbar provides a wealth of marketing data, and in
SEOBook’s own words, allows you to “get a holistic view of
the competitive landscape of a market directly in the search
results”.
It provides you with link and directory information as you
browse, alongside PageRank details, Age, and other
background information
Screaming Frog SEO Spider - screamingfrog.co.uk/seo-spider
One of the most popular crawl tools out there, it can spider
your site in a similar fashion to Google or any other search
engine would.
This allows you to perform a full technical audit, as it grabs
information from pages, links, titles, tags, anchor text, and a
host of other places.

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Frobee Robots.txt Checker – frobee.com/robots-txt-check
An invaluable tool that validates the syntax and structure of your
webpages, alongside spell checking and assessing crawler access.
One of the best ways to go about analysing, auditing, and reviewing
the SEO aspects of a large site, saving you a great deal of hassle.
Image SEO Tool -
feedthebot.com/tools/alt
Simply stick in the URL of an image,
and this tool will analyse the name, alt
attribute, and dimensions, to ensure
there are no problems.
Google Image search gets overlooked
by many companies out there, and
you can gain a lot of traffic from
people searching for images. Make
sure you’re not missing out.

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Internet Marketing Ninjas SEO Tools -
internetmarketingninjas.com/tools
A heap of SEO tools at your disposal from the guys at
Internet Marketing Ninjas. Whether you want to find broken
links, analyze images, or aggregate search results; the
adjustments you will discover could have a big impact on the
traffic and optimisation of your website.
Linkstant – linkstant.com
Linkstant allows you to be alerted whenever somebody links
to your website, which can be pretty handy when it comes to
reaching out, and gathering information on link building.
This gives you an insight into the virality of your content,
assess reviews of your website quickly, and maintains
motivation with real-time results.

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Google Trends - google.com/trends
Want to see what’s trending right now? Google Trends
has it all. This allows you an insight into what people
are reading and talking about, which is great
information to have when you’re planning to write
blogs or articles.
Discoverability will be a lot easier if your content is
topical, so stay one step ahead of your competitors.

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Google Snippet Preview - snippetoptimizer.net
If you wish to see how your content or website will be displayed
in the results page of Google, then this is an incredibly useful
tool.
You can configure the title and metadescription of your websiter
and content, to ensure that it is optimised for the SERP. The SERP
display can be a huge influencer in whether a customer visits
your site or not.
Rank Checker for Firefox - tools.seobook.com/firefox/rank-
checker
One of the most accessible and time-saving tools on this list,
Rank Checker allows you to check rankings with just one click,
straight from your Firefox browser.
It keeps your ranking data private, and will let you view
personalised search results, understand algorithmic trends, and
be aware of when algorithms change which may affect your
website’s standing.

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SEMrush - semrush.com/sem
With the ability to view a huge array of data, such as phrases
and popular keywords within the niche you are targeting,
and top ranking sites competing for your desired keywords,
SEMRUsh provides one of the most complete keyword
resources out there.

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Übersuggest - ubersuggest.org
Übersuggest may not be the most in depth tool,
but it’s definitely worthwhile in checking for some
Google autocomplete research. You can get an idea
of what things people are searching for out there,
in order for you to target your future content at
this audience.
URI Valet - urivalet.com
URI Valet can help you undergo technical audits in
a simplistic fashion. All you need to do, is input
your URI, User Agent, and a few other pieces of
information, and you can easily perform site
reviews and document quality control.

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Keyword Eye - keywordeye.com
If you partake in brainstorming sessions when coming up
with new content or keywords, Keyword Eye could be the
tool that suits you.
Instead of the more complex tool, it allows a visual approach
to finding keywords quickly, and competitor research.

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Bing Webmaster Tools - bing.com/toolbox/webmaster
Relatively similar in functionality to Google Webmaster Tools,
Microsoft have their own webmaster tools and resources up
for grabs.
Bing may not be the most popular search engine out there,
but these tools are worth having a look at.
Scraper for Chrome -
chrome.google.com/webstore/detail/scraper/
Web scraping can provide you with a lot of interesting and
valuable data, and this Chrome extension gives you all this
power without needing knowledge of any form of coding.
You can analyse information from data mining in a
spreadsheet format, for an incredibly in-depth assessment
of any of your web pages. Try it out for yourself.

15. Get in touch with
Have you come across any tools, extensions, or websites that have
helped your SEO efforts significantly? Share them in the comments
over on our blog, we’d love to hear from you.
If you would like help improving your SEO and Search Marketing
Strategy, please do get in touch.
For more resources, follow us on the following platforms:
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About Xanthos
Xanthos is an innovative Cambridgeshire-based digital marketing agency.
Our services cover digital marketing, web design, web development and e-
commerce.
For over 10 years we have helped B2B and B2C customers achieve
exceptional results online.
We understand: your business and the role of
digital marketing in delivering business strategy
We deliver: results by taking an integrated coherent
approach to web design, development and digital
marketing
We go to the extra mile: to satisfy our customers not
just answering phones but delivering results that
meet or exceed client expectation
Xanthos Limited
08450 740 068
www.e-xanthos.co.uk
Adam Barsby
Digital Marketing Executive
abarsby@e-xanthos.co.uk