Research by Choi Seong Cheol, Meza Xanat and Han Woo Park. Presented in the Third Korea - China - Japan Conference on the Next Generation Scholarship in Humanities, November 2012. Presentation design: Xanat Meza All texts and images belong to their rightful owners. Research paper can be found in: http://www.dbpia.co.kr/Journal/ArticleDetail/3410673

1. Media and Communication Department
Masters Program
Choi Seongcheol, Xanat Meza
Twitter search “#KPOP”
in Mexico.

3. Korean Drama + K-POP

4. Korean Drama + K-POP

5. Korean Drama + K-POP

6. Mexico - S. Korea

7. •As a member of UN’s bureau, Mexico provided
Korea with material support according to UN’s
aid commitments during the Korean War.
•Establishment of diplomatic relations with the
Republic of Korea in 1962, and with the
Democratic People’s Republic of Korea in 1980.
•Mexico was the first Third World country to
hold the Olympic Games in 1968. As a present
for this achievement, South Korea built the
한국정 (Corean Pavilion), located in the
Chapultepec Park on Mexico City.
Mexico - S. Korea

8. Hallyu status in Mexico

9. Hallyu status in Mexico

10. Mexico - Japan
Mexico has the deepest relationship with
Japan among the Latin American countries.
An Amity and Commerce treaty between
Japan and Mexico was signed since the
Meiji era, and even now Japan suffers of
inequality on this treaty done on equal
terms. Japan holds numerous foreign
embassies on its territory, and due to this
relationship, Mexico established a
specialized office on Central District affairs
in Nagatacho. Numerous Japanese
companies’ presence in Mexico proves a
deep economical relationship too. Also,
Aeromexico joins Japan’s Narita Airport
with the Mexican International Airport. In
the present time, there are no direct flights
connecting South Korea and Mexico. A
scale in USA, Japan or other country is
required.

11. But now… Hallyu!

12. But now… Hallyu!

13. But now… Hallyu!

14. Why Hallyu?

15. Why Hallyu? Highly visual

16. Why Twitter?

17. Why Twitter?

18. GateKeeper??

19. NodeXL
Download:
nodexl.codeplex.com

20. KrKwic
Download: hanpark.net

21. Investigation Results
• Hub TOP MENTIONED COUNT
fer_gay 428
koreamx 272
el_hub 181
elmundoalreves7 141
tvtelehit 123

22. • Hub TOP MENTIONED COUNT
fer_gay 428
koreamx 272
el_hub 181
elmundoalreves7 141
tvtelehit 123
Investigation Results

23. User Network

24. Attribute graph
Maximum Geodesic Distance (Diameter) 7
Average Geodesic Distance 3.0174
Graph Density 0.0059
Std Dev 0.1325
Avg Wtd Degree 4.7331

25. Hashtag Network

26. URL
Top URLs in Tweet in Entire Graph Entire Graph Count Entire Graph %
ustream.tv 157 25.53%
youtube.com 49 7.97%
facebook.com 45 7.32%
japanstereo.com 28 4.55%
koreadoramas.blogspot.mx 21 3.41%

27. URL
Top URLs in Tweet in Entire Graph Entire Graph Count Entire Graph %
ustream.tv 157 25.53%
youtube.com 49 7.97%
facebook.com 45 7.32%
japanstereo.com 28 4.55%
koreadoramas.blogspot.mx 21 3.41%
Videos seen at a homepage or uploaded at utsream and youtube.

28. Conclussions discussion
•Hallyu’s popularity in Mexico is just starting to grow.
•KoreaMX and Fer_gay have been the main spreading hubs.
•Most of the Tweet messages related to Hallyu have been positive expressions.
•The Hashtags show singers centered fandom .
•URLs in Social Networking Sites are mostly video URLS.
•Twitter has become a famous and worldwide used Social Networking Site.
•Twitter cannot represent all the Hallyu and K-POP spread in Mexico due to
lack of representativeness.
•But without a doubt, Twitter can represent the information spread tendency
that reflects the reality in a wider space.

29. Q&A