Agency Culture Code: Ironpaper
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This is Ironpaper's culture code--a set of guidelines for building a great culture at our agency. We continuously refine and improve this guide, just as we continuously refine and improve the agency.
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Agency Culture Code: Ironpaper
- 1. Ironpaper.com Ironpaper An operating system (v2.5) for our agency Our set of shared beliefs, values and practices The Ironpaper Culture Code
- 2. Ironpaper.com Ironpaper ‣ People do their best work when they are inspired. We seek to create an environment that fosters creativity, curiosity, critical thinking, continuous learning and brilliance. ‣ Clients need us to be their strategic partners. In this partnership, we must be inspirational, be effective, be human and drive growth. Why our culture is important
- 3. Ironpaper.com Ironpaper Be bold, transparent, and honest ‣ Bold: Push yourself to inspire, make smart decisions, apply critical thinking and achieve better results. ‣ Transparent: Provide context into your process and your ideas, continually. ‣ Honest: Clients hire us not to appease their tastes, but to help them grow. Be frank with what you believe. Work hard to earn trust and become a strategic partner.
- 4. Ironpaper.com Ironpaper We live at the intersection of art & science ‣ Data, intuition, creativity and experience should guide our actions. ‣ Blend creative insights and analytics to drive your decision making. ‣ Embrace this union of science and art. This intersection allows the best results to occur. ‣ Use objective metrics and an iterative process to drive success.
- 5. Ironpaper.com Ironpaper Learning is critical to success ‣ Just as Ironpaper’s team needs to learn, so do clients. We must be both students & educators, always. ‣ Keep yourself on the cutting edge and collaborate with others. ‣ Spend the right amount of time to educate clients and provide context. Share data, tools, articles, tips and insights regularly to clients better understand the digital landscape.
- 6. Ironpaper.com Ironpaper Be proactive ‣ Think, research, investigate, and acknowledge. ‣ Seek out solutions to problems and future risks before they happen. (Remember The Hunt for Red October) ‣ Communications, training, and planning can solve most problems. ‣ Today and now is the right time.
- 7. Ironpaper.com Ironpaper Be human ‣ Remember, our clients are just like us. They want great results and have embraced a digital strategy. ‣ Communications can solve most problems. Communicate early and often and manage expectations. ‣ Respond with empathy, personally. Meet in person regularly or, at least, pick up the phone and give clients, partners, and team members a call—staying in touch will solve problems before they occur and build healthy relationships. ‣ Use good judgement.
- 8. Ironpaper.com Ironpaper Add value ‣ Go beyond the minimum expectations. ‣ Provide insights. Research and deeply understand the client’s business. Push for better quality, and find small ways to go above and beyond. ‣ Exceed expectations. ‣ Do something special.
- 9. IronpaperLearn more: www.ironpaper.com Guidelines for the Ironpaper team ‣ Ironpaper seeks to hire & retain passionate, smart, curious, and inventive individuals that embrace the values expressed in this culture code. ‣ Push yourself beyond your current limits. ‣ Always be collaborating—new ideas spark when we come together. ‣ We all have the power to influence culture. ‣ You are here to grow and empower others to grow. Let’s treat each other with respect, courtesy and kindness. ‣ Always be learning & researching. Learning helps you evolve and grow—it’s critical to success. ‣ Always be listening—you can always improve and gain a deeper understanding. ‣ Share what you learn and inspire others. Encourage others to share and inspire you. ‣ Be positive and help create a culture that we all love and a company that we all dream of. ‣ Don’t run from problems—tackle your challenges proactively. ‣ Bring solutions to the table. ‣ You can make a difference. Great culture starts with you. Your words and actions are transformative to yourself and others.
- 10. 555 8th Ave, 15th Floor New York, NY 10018 212-993-7809 ironpaper.com A Results-Driven Digital Agency. Visit us on Twitter 2108 South Blvd #104 Charlotte, NC 28203 980-255-5100 Ironpaper Thank you.