2.  World’s largest weekly music magazine
 Median audience age of 22
 Also good for films, games, mobile
technology and government messages
 Is considered a part of the experience
rather than just another magazine
 Readers are considered the heaviest
music consumers
 Readers buy six albums a month on average
 Readers are eight times more likely to spend over
£200 a year on albums
 Readers are 5.5 times more likely to attend a
rock concert
This chart shows that the circulation of Kerrang
slowly decreases over the 2000’s whereas the
readership stays fairly steady. This could be due in
part to friends lending their friends the magazine.
The circulation is how many copies are sold, the
readership is who reads it.

3.  Constantly tries to appeal to their
readers
 Issues include a balance of bands
and scenes to ensure readers’
need for variety + desire to be
introduced to new music
 Focuses on the big things that are
going on in the world of music
 Gives younger readers everything
they need to get into

4.  The average Kerrang reader:
 Around 22 years old
 Male
 Caucasian
 Rock music fan
 Goes to concerts, festivals
 Varying interest in several bands
 Engages in music actively
 Individuality is important
 Influenced by music trends
 Fashion-conscious

5.  Partnered with Paco Rabanne
 Promotes Black XS using a cross-media
campaign
 Gives readers a chance to win a
recording deal with Search &
Destroy records
 Scores 69% for Influence versus
Bauer ACT tracker: 15-40
 Notable consumer brands that
have used Kerrang in the last
twelve months:
 Fiat
 Brylgreen
 BlackBerry
 Pot Noodle

6.  Delivered a creative execution
designed to encourage young
people to vote in the run up to the
2010 general election
 A promotion for a free Biffy Clyro
EP download cover mount saw all
12,000 available downloads
redeemed in the first day

7.  Extensions to the brand:
 Download Festival
 Kerrang! Radio
 Kerrang! Awards
 Kerrang! TV
 Kerrang.com
 172,600 unique users
 505,912 page impressions

8.  Set release dates for each
magazine
 Set deadline for when magazine
needs to be finished and ready to
publish and release

9.  Several contacts for advertising,
publishers, manufacturers, etc.
Possibly for wider media coverage