The document proposes creating a new television production industry in Columbus, Ohio by filling the additional digital channels ("multicast channels") local TV stations must offer with locally produced scripted and unscripted shows. It suggests partnering with local TV stations to produce content to fill these channels in exchange for funding, incorporating local products, restaurants, clubs and hotels through product placement. The document also proposes syndicating successful shows to other cities and partnering with Hollywood studios as an affordable test market for developing new shows that could become big successes.