Wykładzina vol. 2 Welcome to online television, Socash, Kośmider, Mediakraft Poland
•
0 gostou•479 visualizações
Jak firma może wykorzystać video i YouTube w celach marketingowych, oraz jak współpracować z tzw. youtuberami opowiadają Ryan Socash i Piotr Kośmider
Recomendados
Mais conteúdo relacionado
Semelhante a Wykładzina vol. 2 Welcome to online television, Socash, Kośmider, Mediakraft Poland
Semelhante a Wykładzina vol. 2 Welcome to online television, Socash, Kośmider, Mediakraft Poland (20)
Mais de Wykładzina - spotkania profesjonalistów komunikacji
Mais de Wykładzina - spotkania profesjonalistów komunikacji (20)
Último
Último (20)
Wykładzina vol. 2 Welcome to online television, Socash, Kośmider, Mediakraft Poland
- 1. Welcome to online television Ryan Socash Piotr Kośmider
- 2. Origins of online television ● 90’s Reality TV lowered the bar ● Professional equipment at consumer prices ● Dynamic / Interactive platform with no gatekeeper ● Monetization ● Multi-channel broadcasting networks
- 3. What do MCN’s provide? 1. Promotion 2. Enhanced advertising 3. Content management 4. Contemporary optimization 5. Artist management 6. Production support 7. Production facility 8. Merchandising 9. Platform opportunities 10. Offline representation
- 4. Growth 53 000 000+ views/month 259 channels just in 18 months
- 5. National Stadium=58 000 people
- 6. 53 000 000 views monthly = =914 National Stadiums
- 7. Mediakraft Monthly watchtime 400 YEARS!
- 8. Mediakraft Packages Lifestyle & Beauty 19 500 000+ v/m Games & Boys Toys 9 500 000+ v/m Comedy & Entertainment 19 000 000 v/m
- 9. Magnolia: 86 channels, 19 500 000+ views monthly Links under the pictures Magnolia - Beauty & Lifestyle
- 10. Magnolia - Beauty & Lifestyle
- 11. Plexus - Games & Boys Toys Plexus: 20 channels, 9 500 000+ views monthly Links under the pictures
- 12. Plexus - Games & Boys Toys
- 13. Comedy Net & Entertainment Comedy Net:13 channels, 19 000 000 + views monthly Links under the pictures
- 14. Comedy Net & Entertainment
- 15. He just landed - Ubu the friendly extraterrestrial! Ubu is an alien. He landed in the toy box of a girl named Pola. Ubu knows nothing about Earth and humans, so he must learn everything! UBU learns the basics of geography, and learns how the human body functions. The Fairy-Tale-Reader puts Ubu to sleep by reading fairy tales and fables. Ubu prepares meals with Pola and does all kind of kitchen experiments for fun.
- 16. Product Placements Lenovo exclusive placement and consumer contest Philips steamer demo Rimmel placement of a cosmetic set Amigami, Weekly Favourites format
- 17. Branded Entertainment McDonalds (Germany) launch of online taste configurator, EA Games in real life launch of SIMS 4 Coke gravity machine (Germany) MINI, A Day With Mini, format, demo, tests
- 18. Saturn (Germany) TechLab, unpacking, demos, promotions EA Games (Germany) launch of Crysis 3 game Coke TV (Germany) Branded Channels
- 19. Dedicated Prerolls Wustenrot (Germany) internal links to other videos on the same channel Madagascar 3 (Germany) internal links to videos on other channels
- 20. Prerolls How dedicated Prerolls work? Your placement is in one of the videos in a TG relevant channel approx. 100 000 views
- 21. Prerolls Prerolls in videos on that channel directs to video with your placement approx. 1 000 000 views
- 22. Prerolls Prerolls in all Magnolia channels directs to video with your placement* *) approx. 19 000 000 views. CPM of dedicated preroll is only 45% of CPM of a placement
- 23. More inspirations & ideas: ryan.socash@mediakraft.net phone: 792 017 091 piotr.kosmider@mediakraft.net phone: 790 771 557 www.mediakraft.pl WE HAVE THE AUDIENCE. WE HAVE THE ENGAGEMENT.