7. Definition
A business model describes
the rationale of how
an organization creates, delivers,
and captures value (economic,
social, cultural, or other forms of
value). The process of business
model construction is part
of business strategy.
In theory and practice the term business model
is used for a broad range of informal and formal
descriptions to represent core aspects of
a business, including purpose, offerings,
strategies, infrastructure, organizational
structures, trading practices, and operational
processes and policies.
http://en.wikipedia.org/wiki/Business_model
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13. Methodology
Through which channels that your customers
want to be reached?
Which channels work best? How much do they
cost? How can they be integrated into your
and your customers’ routines?
13
14. Methodology
What relationship that the target customer
expects you to establish?
How can you integrate that into your business
in terms of cost and format?
14
15. Methodology
What key activities does your value proposition
require?
What activities are important the most in
distribution channels, customer relationships,
revenue stream…?
15
16. Methodology
What key resources does your value
proposition require?
What resources are important the most in
distribution channels, customer relationships,
revenue stream…?
16
17. Methodology
Who are your key partners/suppliers?
What are the motivations for the partnerships?
17
18. Methodology
What are the most cost in your business?
Which key resources/ activities are most
expensive?
18
19. Methodology
For what value are your customers willing to pay?
What and how do they recently pay? How would they
prefer to pay?
How much does every revenue stream contribute to
the overall revenues?
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28. Model
eHealth BM (public perspective)
Key Partners Key Activities Value Proposition Customer Customer
conference
Relationships Segments
EU Contract
E-health
doctors services
Doctor’s visits Patients
procurement
Medical Better medical
Key Resources Channels Patient’s
NGO’s treatment
family
www
PMO
Technology
vendors Saved time mobile
EU Funds
Cost Structure Revenue Streams
Management Saved money EBM
Infrastructure
marketing Medical
quality
28
29. Model
eHealth BM (vendor perspective)
Key Partners Key Activities Value Proposition Customer Customer
Analysis Seminars
Relationships Segments
Medical
specialists Meetings
Production Hospitals
New software
Webinars
Medical
organisations Key Resources Channels
GPs
Public
Technical procurement
Other Vendors Team contract
Regions
Cost Structure Revenue Streams
Implementatio
Production n New markets Goodwill
Sales
Marketing
29
30. Model
RSIM BM
EU Contract
Decision makers Workshops
New
infrastructure Doctors
Procurement Seminars
Politics
LAN
Patients
Technology Logistic
Project Team Ehealth services
vendors Hospital’s
management
Information
www
security
Consulting Better Saved money
Infrastructure management
Personel’s Innovation
wages Telemedicine
30
31. Model
in4health BM
EU Contract Articles
Medical
specialists Diabetes
Procurement
Workshops
Medical
Selfmanagemtn
Associations Family
tool for diabetes
Technology www
vendors
Project Team
Mobile
Google Play
App Store
Vendor’s
contracts Education
Better health
Infrastructure services for our
citizines
Marketing Self-managemnt
31
32. Conlussions
BMC methodology is simple
and practical
BMC are based on science
and innovations in business
sectors
BMC can be added new look
to analysis for eHealth models
and services
BMC can completly change
our thinking about chronic
disease domain
Time spent on BMC analyse
can saved public money
32
33. The End
A Better Life for Chronic Patients
www.richardproject.eu
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