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Preferencje zakupowe Polaków - TABLETY
Preferencje zakupowe Polaków - 
TABLETY 
Wybór Konsumenta – wyniki badań
Metoda badawcza 
Badanie zostało przeprowadzone 
za pomocą testu w laboratorium 
sensorycznym wśród regularnych 
użytkowników produktów. Opinia została 
zasięgnięta prosto u źródła zaznajomionych 
ze sprzętem konsumentów.
Kim jest przeciętny użytkownik 
tabletu? 
• osoba w średnim wieku 
• dobrze wykształcona 
• z miasta powyżej 100 
tys. mieszkańców 
• o dochodach powyżej 
średniej krajowej
Najważniejsze kryteria przy zakupie 
tabletów w opinii konsumentów 
Zdolność przetwarzania 92% 
Wytrzymałość baterii 91% 
Wszechstronność / funkcje 90% 
Pamięć / procesor 90% 
Jakość ekranu dotykowego / czułość 87%
Gdzie najczęściej kupujemy 
tablety? 
• sklepy stacjonarne 
• przy przedłużeniu 
umowy z operatorem 
telekomunikacyjnym
Mobilność tabletów 
Ciekawym wnioskiem płynącym z badań jest 
fakt, że 71% użytkowników tabletów nie nosi ze 
sobą urządzenia, zostawia je najczęściej w domu 
lub pracy.
Zwycięska firma produkująca tablety 
Zdecydowanym 
faworytem jeśli chodzi o 
producentów tabletów 
pozostaje firma 
Samsung. Koreańskiego 
producenta w badaniu 
Wybór Konsumenta 
wskazało 85 % 
badanych
Ul. K.Żegockiego 4 
61-693 Poznań 
Tel. +48 668 356 455 
www.wyborkonsumenta.com.pl
Ul. K.Żegockiego 4 
61-693 Poznań 
Tel. +48 668 356 455 
www.wyborkonsumenta.com.pl

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Preferencje zakupowe Polaków - TABLETY

  • 2. Preferencje zakupowe Polaków - TABLETY Wybór Konsumenta – wyniki badań
  • 3. Metoda badawcza Badanie zostało przeprowadzone za pomocą testu w laboratorium sensorycznym wśród regularnych użytkowników produktów. Opinia została zasięgnięta prosto u źródła zaznajomionych ze sprzętem konsumentów.
  • 4. Kim jest przeciętny użytkownik tabletu? • osoba w średnim wieku • dobrze wykształcona • z miasta powyżej 100 tys. mieszkańców • o dochodach powyżej średniej krajowej
  • 5. Najważniejsze kryteria przy zakupie tabletów w opinii konsumentów Zdolność przetwarzania 92% Wytrzymałość baterii 91% Wszechstronność / funkcje 90% Pamięć / procesor 90% Jakość ekranu dotykowego / czułość 87%
  • 6. Gdzie najczęściej kupujemy tablety? • sklepy stacjonarne • przy przedłużeniu umowy z operatorem telekomunikacyjnym
  • 7. Mobilność tabletów Ciekawym wnioskiem płynącym z badań jest fakt, że 71% użytkowników tabletów nie nosi ze sobą urządzenia, zostawia je najczęściej w domu lub pracy.
  • 8. Zwycięska firma produkująca tablety Zdecydowanym faworytem jeśli chodzi o producentów tabletów pozostaje firma Samsung. Koreańskiego producenta w badaniu Wybór Konsumenta wskazało 85 % badanych
  • 9. Ul. K.Żegockiego 4 61-693 Poznań Tel. +48 668 356 455 www.wyborkonsumenta.com.pl
  • 10. Ul. K.Żegockiego 4 61-693 Poznań Tel. +48 668 356 455 www.wyborkonsumenta.com.pl