1. Wayne Watkins
Los Angeles, CA
Marketing/Sponsorship/Creative
310-493-7346 (Blower)
310-807-4341 (Fax)

2.  Greatest Hits Packages:
https://picasaweb.google.com/wwatkins1/GreatestHitsBestOfsVariousAndSundryCo
mpilations?feat=directlink
 Multi-Disc & Box Sets:
https://picasaweb.google.com/wwatkins1/MultiDiscSets?feat=directlink
 Concepts & Series:
◦ Ultra Lounge: http://bit.ly/fASuiu
◦ Capitol Blues Collection: http://bit.ly/dEoxGy
◦ Capitol Sings: http://bit.ly/i194yq
◦ Spotlight On: http://bit.ly/hzWcUp
◦ Capitol Collectors Series: http://bit.ly/hSzDvQ
Music Product (partial)

3. Marketing Material In-Store POP
Select Projects
Ads

4. 20 Page
4/4
Marketing
Promo & Retail
Collateral

5. 10 Page
4/4
Direct Mail

6. 4 Page
4/4
Sales

7. Northwest Airlines/KLM In-Flight Programming
Custom Premium Product, Catalog promotion, Direct, Mail

8. Pink Floyd
Dark Side of the Moon
20th Anniversary
Listening Event/Promo

9.  AYSO
◦ Hyundai (multi-year, six figure, cash & marketing)
◦ Herbalife (multi-year, six figure, cash & marketing)
◦ Molten USA (multi-year, six figure, cash & marketing)
◦ Claritin/Schering-Plough (cash, promotion)
◦ Raisinets/Nestle (cash, merchandising)
◦ Frosted Flakes/Kellogg’s (cash, promotion, merchandising)
◦ Cartoon Network/Turner (promotional media & events)
◦ Ralph’s
 Flagstaff Medical Center
◦ Alaska/Horizon Airlines
◦ Dell (Perot Systems)
◦ Medtronics
◦ Cardinal Health
◦ Blue Cross Blue Shield of AZ
 Misc USOC NGBs
Sponsorship Deals

10.  Claritin (Schering-Plough)
◦ Media buy with Landon Donovan
◦ Good Morning America
 Raisinets (Nestle)
◦ On-box UPC promo
◦ POP and collateral
◦ Direct Mail
 Frosted Flakes (Kellogg’s)
◦ “Earn Your Stripes” multi channel channel promotion
 Online
 Video
 Media Buy
 Direct Mail
◦ Youth Nutrition promo with Ketchum (agency of record)
◦ Press Release at- http://bit.ly/gNUVps
 Cartoon Network (Turner)
◦ Free Inner City Fitness Tour
◦ Washington, D.C., Atlanta, Los Angeles, Dallas
◦ With Molten USA, UK Int’l Soccer Camps, Score Sports
Sponsorship Activations

11. • Capri Sun (Kraft)
• 60,000 soccer balls redeemed in UPC promotion
• 16 million cases of co-branded Capri Sun Sport sold via sponsorship activation
• Clorox
• Magazine advertorial – over 12 million impressions
• 180,000 Clorox “player bags” distributed to U-10 players
• Clorox Volunteer of the Year Contest
• Cross-promotion with Hyundai
• Hyundai vehicle as winning prize
• National Radio Spots
• Hyundai
• Test Drive Campaign – over 1,000 vehicles sold to AYSO members
• Hyundai Coach’s Kits -- distributed to 65,000 coaches annually
• McDonald’s
• Team Parent Kit: 10,000 distributed in Southern CA
• Tray Liner Promo So. Cal.
Sponsor Campaigns

12.  Health & Character
◦ Partnership for a Drug-Free America
◦ American Heart Association
◦ American Cancer Society
◦ VERB (Center for Disease Control)
◦ Character Counts
◦ Positive Coaching Alliance
◦ National Council of Youth Sports
 Soccer & Sport
◦ Major League Soccer
◦ National Soccer Hall of Fame
◦ National Soccer Coaches Association of America
◦ US Soccer Federation
◦ USSF Foundation
◦ WestCoast Sports Associates (WSA)
Cause Marketing

13. • Parents Magazine
• Ads and Editorial with Partnership for a Drug Free America
• Dreamworks
• Premier Promotions
◦ “She’s The Man” (Donner/Fickman)
◦ “Flushed Away” (w/ Aardman Animations)
◦ “Shrek the Third”
• Disney Pictures
◦ “Goal, The Dream Begins” (Cannon/Milkshake)
• PBS Kids “
◦ Jakers! The Adventures of Piggley Winks”
• Fox Soccer Channel
• ESPN
Media Promotions

14.  Aspey, Watkins & Diesel, P.L.L.C.
◦ www.awdlaw.com
 Concept & Design oversight,
 CMS
 Flagstaff Medical Center
◦ www.flagstaffmedicalcenter.com
◦ FMC Foundation side only
◦ Enterprise Concept & Content,
◦ CMS
 Capri Sun (2005)
◦ AYSO/Capri Sun Promotional site
◦ Site has change since this promotion
◦ HTML, Flash, CMS
◦ Archived at http://bit.ly/eHnOMc
 AYSO
◦ www.soccer.org (original site)
 Concept & Design oversight,
 CMS
◦ Has changed since my departure
◦ Partially archived at http://bit.ly/govqUW
Websites

15.  PLAYSOCCER
◦ http://bit.ly/hkn7Tz
◦ Re-designed and re-launch of AYSO quarterly magazine
◦ Grew circulation from 400K to 650K
◦ Increased ad revenue from $0 to 100K per issue
 Event Marketing – (Conceive, design, logistics, marketing)
◦ Capitol Records 50th Anniversary event
◦ Beach Boys Box Set Launch Party ($2MM budget)
◦ AYSO Section Conferences (7-12 annual events, volunteer education)
 2004-2007
 Sample video at http://bit.ly/hRhOUH
◦ AWD WE Festival (Branded Community Event)
 2010
 Pics at http://bit.ly/hOwCJB
◦ FMC Turquoise Ball (annual, premier fundraising event)
 2008, 2009, 2010 (Copper Ball VVMC) – T-Ball ‘09 at http://bit.ly/gBb4mm
 Fit Kids Video produced for event: http://www.youtube.com/watch?v=Yy_poQaohzU
 Cancer Center Video for event: http://www.youtube.com/watch?v=9rRPjWRiPb0
Miscellaneous

16. While attending their
National Annual General Meeting,
200 AYSO Volunteers
help rebuild and refurbish
three 9th Ward Fire Stations
that were destroyed by Katrina.
Outreach Events (concept & logistics)