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Social Media Case Study Presentation

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Presented to my Public Relations class on 11/9/11. Gave my classmates ice cream to enjoy while listening to my presentation!

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Social Media Use in Higher Education Recruitment Efforts Jennifer Drake ENG 6303 November 2011
Social Media is Like Ice Cream ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Conversation Prism Listening Learning Sharing
Social Media Use by Generation
Social Media User Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Percentage of segments that found given sources (very) useful
Social Media is Changes How Public Relations and Marketing Experts Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are colleges using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of social media use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices for Universities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s Never Too Late to Engage in Social Media ,[object Object],[object Object]

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Social Media Case Study Presentation

Notas do Editor

  1. Source: "Social Media in Higher Education for Marketing and Communications | .eduGuru." .eduGuru - Internet Marketing, Web Analytics and Social Media in Higher Education . 19 Aug. 2008. Web. 08 Nov. 2011. <http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.html>. Video obtained from: http://www.youtube.com/watch?v=MpIOClX1jPE&list=FLmDjFxbJYyL0WJPEwja2GlQ&index=3&feature=plpp_video Photo obtained from: http://free-extras.com/search/1/ice+cream.htm
  2. Source: "Social Media in Higher Education for Marketing and Communications | .eduGuru." .eduGuru - Internet Marketing, Web Analytics and Social Media in Higher Education . 19 Aug. 2008. Web. 08 Nov. 2011. <http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.html>.
  3. Obtained by: http://pewresearch.org/pubs/1831/generations-online-2010
  4. Source: Efthymios Constantinides & Marc C. Zinck Stagno (2011): Potential of the social media as instruments of higher education marketing: a segmentation study, Journal of Marketing for Higher Education, 21:1, 7-24
  5. Source: Efthymios Constantinides & Marc C. Zinck Stagno (2011): Potential of the social media as instruments of higher education marketing: a segmentation study, Journal of Marketing for Higher Education, 21:1, 7-24
  6. Source: Johnson, Timothy C. "Who and What Influences Choice Of University? Student and University Perceptions." American Journal of Business Education 3.10 (2010): 15-23. "Social Media in Higher Education for Marketing and Communications | .eduGuru." .eduGuru - Internet Marketing, Web Analytics and Social Media in Higher Education . 19 Aug. 2008. Web. 08 Nov. 2011. <http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.html>.
  7. Source: http://mashable.com/2009/07/15/social-media-public-affairs/
  8. Source: http://mashable.com/2011/10/10/universities-social-media/