Pan-Baltic WUD 2012 presentation. http://wud.tlu.ee

1. Yury Vetrov
How to Turn Around an Aircraft Carrier
Changing UX in One of the Europe’s Largest Online Companies

2. How do you get
a great product design?
2

3. 3

4. 4

5. Mail.Ru was launched in 1998

6. In 2001 it has grown to the portal

7. 2 years ago Mail.Ru Group
holding was formed
7

8. Web Web Web Android Bada iPhone J2ME Symbian WP iPad Win8 Android TV
mobile tablet Tablet
Auto
Afisha
Deti
Home
Horoscopes
Health
Calendar
Lady
News
Answers
Weather
Help
The Matrix
Mail
Portal
Sport
***

16. But if you’ll look back…
16

21. In 2009 design was called
a strategic feature
21

22. Roadblocks
22

23. Stefan Klocek model

24. The reality
24

25. Product vs agency designers
25

26. It’s not about methods

27. First time is hard
27

28. Success Tools
28

29. The team
29

30. Quick wins

31. Visual
Research Concept UX Design Support
Design
UX Testing & Evaluation
Classic design process

32. Flexible design process
32

33. new
feature
new new
feature feature
Parallel product versions

34. Trust & Responsibility
34

35. T-shaped designers
35

36. UX designer takes a lot of work
from visual designer
36

37. UX research lab
37

38. Contractors
38

39. Long-term planning
39

40. Weekly demonstration
40

41. UX guidelines as
a unified code base

42. It was a pleasure to see you! Any questions?
Yury Vetrov
www.jvetrau.com
twitter.com/jvetrau
www.mail.ru
facebook.com/pages/MailRu
All the illustrations used in this presentations are belong to their respectable owners. In case you are the owner and
don’t want to see them in my presentation – please email me to jvetrau@gmail.com and I’ll remove them.