This document discusses how The Montclair Kimberley Academy used social media to expand its audience. It outlines challenges like tools, connectivity, and training, as well as impact like real connections and partnerships. Social media allowed the school to meet constituents where they are online through blogs, YouTube, Flickr, and Twitter. This engagement led to positive reactions like a parent thanking the school for providing an enriching experience through social media updates during a student trip abroad.
27. “I just wanted to offer my sincere thanks to you all for
providing what I know is Graham's most enriching and
memorable experience of his high school career. I am
sure the trip will remain one of his most unforgettable
lifetime experiences as well.
We traveled with you all vicariously as we followed the
blog posts, tweets, photos and videos. What wonderful
tools these were and what wonderful places you visited
and experienced.
Thank you again for your willingness to travel abroad with
20 teenagers (not something most of us would undertake).
I hope you all have a wonderful summer.”
28. William Stites
Director of Technology
The Montclair Kimberley Academy
wstites@mka.org
Blogger in Chief
edSocialMedia
william.stites@edsocialmedia.com
Twitter: @wstites / @irishstudies
Notas do Editor
Brief Bio
Was each of you this time last year.
Blogs/YouTube/Twitter/Flickr/Facebook - Commenting
RSS - subscriptions & pushing content
MASHUPS - Blog or device
If a tree falls in a forest and no one is around to hear it, does it make a sound?
Making connections in areas that you would have never reach before with traditional marketing or means
Guinea Pig - Irish Studies
Proof of Concept
Prior to 1999 cycling trips.
175 - students (average 16 per year)
Static Content (iMovie/Photoshop/FTP/Web Server) to Dynamic Content (iMovie/iPhoto/Twitter/WP)
No viewer interaction to complete interaction
Closed content (Intranet) to completely open content (Global)
Video Camera/Digital Camera/iPhone
T
When you’re on the road...
In-house, organizations that specialize, professional associations, technical conferences
Started as a pilot program, but prior to actually leaving two other programs adopted the blogging format as well.
Not all the tools, but some
Time
People
Reusing content
1999-2009 1165 graduates
169 Irish Studies (15%)
Own constituency
1999-2009 1165 graduates
169 Irish Studies (15%)
Own constituency
1999-2009 1165 graduates
169 Irish Studies (15%)
Own constituency
1999-2009 1165 graduates
169 Irish Studies (15%)
Own constituency
1999-2009 1165 graduates
169 Irish Studies (15%)
Own constituency
This is the kitchen sink of reasons... where you throw numbers at people to impress.
But the numbers tell the story
Each service has different means for analytics
Discussions, debates, curricular application
The dirty message...
Brian Lambkin & Paddy Fitzgerald @ the Centre for Migrations Studies
IrishFireside