Mais conteúdo relacionado Semelhante a Lead Generation: Buildling Connection Worthy LinkedIn Profiles | Central Wisconsin Social Media Conference (20) Mais de Wendy Soucie (15) Lead Generation: Buildling Connection Worthy LinkedIn Profiles | Central Wisconsin Social Media Conference 1. Lead
Genera)on:
Building
a
Connec)on
Worthy
LinkedIn
Profile
Central
Wisconsin
Social
Media
Conference
|
Oct.
20,
2011
! 25
years
+
experience
B2B
-‐
manufacturing
/
professional
service
firms.
! Unique
focus
-‐
technical
products
and
engineering.
! Social
Selling
and
Social
Product
Development
! Based
in
the
Midwest
with
naLonal
reach.
©
Copyright
2009
Wendy
Soucie
ConsulLng
LLC
-‐
All
Rights
Reserved
2. 105
–
4/09
Website
30,500
–
2/11
135,000
9/11
167,000
10/11
Twitter
LinkedIn
Directories
and Social MulLmedia
Address
Books
Podcast
Facebook
2
3. Change
Your
Thinking!
! 78%
trust
recommendaLons
from
social
graph
! 90%
of
B2B
buyers
trust
peer
reviews
3
4. Goal
Social
Business
Strategy
16,000
_
Strategy
Tools
4
©
Copyright
2009
Wendy
Soucie
ConsulLng
LLC
-‐
All
Rights
Reserved
7. • What
is
the
content
of
value
you
have
to
share?
7
Contribu)on
7
9. How
does
the
LinkedIN
network
work
Because
120M
business
professionals
are
here
group
9
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
11. Strategy
-‐
Branding
! Personal
! Company
Establish prominence for yourself because it
makes you a little more valuable.
- Scott Monty, Ford Motor Company
©
Copyright
2009
Wendy
Soucie
ConsulLng
LLC
-‐
All
Rights
Reserved
12. Possible
goals
and
objecLves
! Extend
geographic
reach
! Make
referrals
easier
! Lead
generaLon
!
Product
development
!
Humanize
your
business
!
Manage
online
reputaLon
!
Discover
inside
connecLons
Strictly
for
business
©
Copyright
2009
Wendy
Soucie
ConsulLng
LLC
-‐
All
Rights
Reserved
12
14. Consider how
you might look
to others
14
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
15. Your
LinkedIn
Profile
©
Copyright
2003-‐2009
–
Wendy
Soucie
ConsulLng
LLC
-‐
All
Rights
Reserved
15
16. Settings
16
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
17. 17
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
18. 18
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
19. Profile
must
have s
for
100%
• Public
View
• Headline
• Photo
• Summary
• SpecialLes
• RecommendaLons
Personal Branding
19
Company Branding
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
20. #1
Photo
Consistency
Important
! The
profile
is
more
than
your
picture
and
name
! The
profiles
need
to
evolve
over
Lme
! Time
is
of
essence
20
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
21. #2
Enhancing/Building
Profiles
Research
first
Tools
• Thesaurus
• Keywords/Phrases
• Google Keyword Tool
• Relevance
• LinkedIn Advanced Search
21
22. Advanced
Search
22
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
23. #3
Your
Profile
Text
! Use
MicrosoW
Word
to
write
and
store
it
!
Export
your
LinkedIn
profile
as
a
back
up
each
month
or
week
!
Export
your
LinkedIn
connecLons
weekly
Pay particular attention to saving
headline
23
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
24. Profile
Edit
24
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
25. #4
Header/Headline
• Your
sound
bite
25
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
26. Header/Headline
Headshot/
white
background
• Your
Sound
bite
26
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
27. 27
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
28. #5
Public
Profile
-‐
Custom
URL
• Make
yourself
easy
to
find
Create a Personalized
Public Profile URL
http://www.linkedin.com/in/
kevinhickman
28
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
30. #6
Summary
and
Special)es
• Most
important
– What
makes
you
special?
• Keyword
focused
– List
keywords
using
commas
and/or
bullets
30
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
32. #7
Addi)onal
Informa)on
Groups and
Associations
32
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
33. #8
Recommenda)ons
33
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
35. #8
Recommenda)ons
• 3 recommendations
• 1 recommendation x 3 jobs
• Only recommender can write/edit
• Create unique roles
35
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
36. #Extra
Tip
-‐
Contact
Se`ngs
Instruct others
on When/If/
How it s OK to
contact you
Select Options
36
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
37. Contact
Se`ngs
• Brea
Caine
• President,
Citrix
Online
• LocaLon
Santa
Barbara,
California
Area
Industry
Computer
So_ware
When contacting me, please provide detailed context for
your contact.
- I only accept contacts from people that I have met/
know or via referral from a trusted connection of mine.
- I do not accept cold contact connections so please don't
make them.
37
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
38. Call me 608-225-1985, email wsoucie@wendysoucie.com
All social links at http://www.xeesm.com/wendysoucie
I am interested in connecting. Help me out - Please let me
know what you do and why you might see value in connecting
with me, even where we might have met in person. This will
help me take action more proactively versus generic invites.
Thanks!
38
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
39. Visibility
! Status
Updates
! Q
&
A
! ApplicaLons
39
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
40. Reality
Check
• Status
update
40
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
41. Status
/Network
Update
• Update
once/
day
• Answer
quesLons
• Make
a
change
41
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
42. LinkedIn Q & A
42
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
45. Applica)ons
• Event
– What
are
you
doing
• TripIt
– Where
are
you
going
• Blog
– Are
you
blogging?
• Slideshare
– PresentaLons
and
PDFs
45
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
46. Applica)ons
• Use
brochure,
arLcle,
video
• Clean
up
– Copyrights
– Images
– AbribuLon
46
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
53. LinkedIn
Groups
53
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
54. • 919,566
Groups
already
LinkedIn
Groups
(5/2011
-‐
English)
• Create/Manage
up
to
10
Groups
• JOIN
up
to
50
Groups
• General
and/or
Geographic
Groups
54
55. Which
Groups
to
join?
• Find
professionals
• Find
trade
associa)ons
• Find
your
peers
• Find
your
customers
Join 25-40 groups, pick top 5 in size
55
56. Group
Tips
• TIP
–
Invite
the
Group
Owner/Manager
to
Connect!
• Watch
discussion
and
review
members
• Begin
to
converse
with
others
in
the
group
• Invite
key
members
or
everyone
• If
not
ac)ve
–
move
on
56
58. Social
Networking
Model
! Applying a model
! Network
! Contribute
Social Media Academy NCP
Model
! Participation
You want others to participate in YOUR
contribution. You want BUZZ
© Copyright 2010 - Wendy Soucie
58
Consulting - All Rights Reserved
59. Homework
• Send
a
customized
invite
to
wsoucie@wendysoucie.com
• Complete
your
profile
to
100%
• Request
a
recommendaLon
(Colleague,
client,
supervisor)
• Add
a
work
and
personal
email
to
LinkedIn
• Give
a
recommendaLon
–
start
with
Wendy
Soucie
as
speaker/trainer
• Join
at
least
one
group
• Add
the
LinkedIn
signature
/
or
manually
add
your
profile
link
to
your
email
signature
59
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
60. Your Questions?
Contact
Wendy
Soucie
Engage
with
your
customers.
Enter
the
conversaLon.
Engage
with
me.
Wendy
Soucie
ConsulLng,
LLC
Social
Media
for
Business
608-‐225-‐1985
Social
web
links:
hbp://xeesm.com/wendysoucie
wsoucie@wendysoucie.com
Presenta;on
avail
on
h?p://www.slideshare.net/wsoucie
©
Copyright
2009
Wendy
Soucie
ConsulLng
LLC
-‐
All
Rights
Reserved
60
s
61. Partnerships
|
Strategic
Alliances
|
Joint
Venture
• Wendy
Soucie
ConsulLng
• Social
Business
ConsulLng
Group
(Sobizco)
• End
Result
MarkeLng
• Nurture
markeLng
and
research
• Social
Media
Academy
• CerLfied
Social
Media
Consultant
• Founding
Member,
Alumni,
Faculty
• Black
Diamond
Consultant
• Xeesm
–
Social
CRM
• Business
Partner
–
Wisconsin
• IA
CerLfied
LinkedIn
and
Social
Media
Trainer
• Images
from
IstockPhoto.com
&
WSC
61