Marcus Evans Conference Innovative & Cost Effective Advertising Speech

1. Enhancing cost-effective experience through Digital TV advertising Dato’ Ricky Wong C.E.O Innovative & Cost-effective Advertising 8 th & 9 th June 2009 Prince Hotel & Residence Kuala Lumpur

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8. Worldwide number of Digital Billboards and Revenues for the Digital Billboard Manufacturers (Units as Number, and Revenues in US$ millions)

10. Selected Countries ADEX Expenditure 2005

11. Malaysian ADEX Market Share 2005 * Before Digital/TransitTV

12. Broadcast ADEX 2005 * Before Digital/TransitTV

13. Malaysia ADEX 2006 * Before Digital/TransitTV

14. Today’s Malaysian ADEX (2009) Malaysia's Adex shrinks by 2-Apr-09, 14:11 KUALA LUMPUR - Malaysia's advertising expenditure for the first two months of the year has shrunk by five per cent to RM830.8 million (US$228 million) from RM878 million. The March general elections made up RM11.2 million or one per cent of adex for the first two months of last year. Omitting that amount means adex for the first two months of this year fell four per cent. According to Nielsen research figures, newspapers have been the hardest hit, suffering a drop of nine per cent in January and February compared with the same months last year. Nevertheless, newspaper advertising still accounted for more than half the adex pie at RM465.7 million. Cinema advertising suffered the next biggest drop of seven per cent falling from RM4.2 million last year to RM3.9 million. Adex for television dropped one per cent likely cushioned by the 12 per cent increase in January this year compared with the same month last year. Internet adex, which plunged 48 per cent in January this year compared to January 2008, also shrank one per cent. The highest growth was for point-of-sale adex, which grew five per cent from RM12.6 million to RM13.2 million, followed by outdoor advertising which grew four per cent. Adex for radio grew two per cent to RM41.3 million from RM40.4 million. Source: Media - http://www.brandrepublic.asia/Media/newsarticle/2009_04/Malaysias-adex-shrinks/35030

16. 3Ms to Marketing

18. OOH – Out of Home Advertising Despite the slowdown in 2009, OOH is forecasted to grow a compound average growth rate of 14.5% for the 2007 to 2012 period.

19. Digital Signage Network

20. Transit-TV

21. Measuring ROI Content Creation Content Production Content Management Content Distribution Content Publication Digital TV content Value Chain

22. Digital Signage Business Model 1

23. Digital Signage Business Model 2

26. DATO’ RICKY WONG Chief Executive Officer ASIA MEDIA SDN BHD (728838-H) No. 35-1, 1 st Floor, Jalan Bandar 16, Pusat Bandar Puchong, 47100 Puchong, Selangor Darul Ehsan, Malaysia. Tel: 603-5882 7788 Fax: 603-5882 6622 Email: [email_address] Website: www.asiamedia.net.my Thank you