A comprehensive, regional approach to franchise development.

1. Generating Franchise Sales
regional approach>>
web presence strategy>>
>> quality leads
Daren Coudriet
P: (978) 223-2225
E: darenc@wsics.com
© 2011 WSI

2. • US focus focus
metro-area
• display ads & search
multi-channel
• limited-touch points
multi-touch
• single website
regional websites
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3. Web Presence?
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4. Going beyond a website to a web presence
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5. How prospects find and engage you
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6. Creating a comprehensive, regional
web presence strategy
Buy Presence
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Build Presence
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Convert Prospects
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7. Your Web Presence strategy
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9. A critical channel - Social Media
eMarketer estimates nearly 150 million US web
users will use social networks via any device at
least monthly this year, bringing the reach of
such sites to 63.7% of the online population.
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10. Our Approach
1 Develop & implement a custom strategy
Build a regional awareness for franchise sales
Generate leads from multiple channels
Enhance/build your online reputation
Secure fans and followers who will spread the word
Monitor and respond to comments, opportunities
Track and measure the return on investment
2 Determine the right online marketing allocation
3 Deliver a fully managed service with one budget
4 Share results & update strategy as needed
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11. Develop & Implement a Regional Strategy
Regional Keywords
Develop a
Competitive Methods
Competitive
Analysis Profile
Opportunities
Directories Content Marketing
Strategy
Regional
Marketing Strategy
Content Sites Website Email Marketing Strategy
Facebook Advertising Strategy
Develop a Web Presence Define a Lead Capture
YouTube Search Program
Engine Strategy
WSI
Twitter ReachCAST Social Strategy
Linked In Lead Nurturing Strategy
Comprehensive Reputation Social Deal
Manage Results
Reporting Management Management Management
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© 2011 WSI

12. Develop & Implement a Regional Strategy
Regional Keywords
Develop a
Competitive Methods
Competitive
Analysis Profile
Opportunities
Directories Content Marketing Strategy
Regional
Marketing Strategy
Content Sites Website Email Marketing Strategy
Facebook Advertising Strategy
YouTube Search Engine Strategy
WSI
Twitter ReachCAST Social Strategy
Linked In Lead Nurturing Strategy
Comprehensive Reputation Social Deal
Reporting Management Management Management
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© 2011 WSI

13. Why Lead Nurturing?
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14. WSI ReachRemarketing™
Search engine marketing, social media, radio spots, newspaper ads, billboards, and
more. You probably invest in many kinds of marketing to drive consumers to your
website, but most of them leave without contacting you. So why not spend just a
little to bring them back?
ReachRemarketing is a cost-effective, high-impact way to re-engage your previous
site visitors as they surf the Web to drive them back to your website. By targeting
consumers already interested in your business, ReachRemarketing can increase
conversions from all your marketing efforts.
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15. WSI LiveChat™
TotalLiveChat is live chat technology that
proactively engages website visitors.
Our highly trained agents use customized
scripts to connect with each visitor and
capture the most pertinent details about
their visit.
The result? More quality leads coming
from your website.
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16. WSI TotalTrack®
• Engagement Activity
• Call Detail
• Email Detail
• Web Event Detail
• Search Activity
• Display Activity
• Keyword Summary
TotalTrack is an easy-to-use tool that tracks the
performance of all online and offline
advertising, including billboards, radio spots,
display creative and more.
By adding a trackable phone number, URL – or
both – to your traditional media, you can
measure the success of all your marketing
efforts, make better marketing decisions and
steer dollars towards the ads that drive
business.
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28. Learn More
www.wsiFranchise360.com
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