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30 Content Ideas
                                 Dominate Your Market!



                                           Text




                                 Shayla D. Williams, Ph.D.

                                 www.DeliciousContent.com
                                              1
Tuesday, September 20, 2011
What is Delicious Content?



                              www.DeliciousContent.com
                                          2
Tuesday, September 20, 2011
What do I say?




                                    3
Tuesday, September 20, 2011
The purpose of this presentation is to help
                    you simplify how to create content. You can
                   implement these ideas right away for yourself
                                 or for your clients.




                                www.DeliciousContent.com
                                            4
Tuesday, September 20, 2011
Don’t Reinvent the Wheel




                              Just make it roll better.


                                 www.DeliciousContent.com
                                             5
Tuesday, September 20, 2011
Repurposing


                        Taking a piece of content and redistributing
                                   it in various formats




                                    www.DeliciousContent.com
                                                6
Tuesday, September 20, 2011
Article
                                     Video
                                Audio/Podcast
                                   Blog Post
                                 Press Release
                                  Forum Post
                              Social Media Posting
                                 e-book/Book
                              www.DeliciousContent.com
                                          7
Tuesday, September 20, 2011
Different Sections
                    1. Lists                           7. FAQ

                    2. Timed Challenges                8. Case Study

                    3. Transformations                 9. Reviews

                    4. Storytelling                    10. A Day in the Life

                    5. Goals                           11. Tweets & Emails

                    6. How to...                       12. Interviews & Speeches


                                         *Bonus*   8
Tuesday, September 20, 2011
Section 1: Lists




                                 www.DeliciousContent.com
                                             9
Tuesday, September 20, 2011
List Advantages

               • Helps organize your thoughts
               • Gives people something to look forward to
                       and it keeps them focused
               • Easy for people to read and digest the
                       information


                                     www.DeliciousContent.com
                                                 10
Tuesday, September 20, 2011
1. Top (Number) reasons why people fail at...
                  2. Top (Number) reasons why people succeed at...
                  3. Never do these (Number) things or else...
                  4. Do these (Number) things or else...
                  5. My top (Number) favorite...
                  6. My top (Number) worse...
                  7. (Number) ways to improve your...
                  8. (Number) reasons why you need...
                  9. (Number) reasons why you don’t need...
                  10. (Number) things to consider before you...
                  11. (Number) things to consider after you...
                                  www.DeliciousContent.com
                                              11
Tuesday, September 20, 2011
12. These (Number) habits will help you achieve...
           13.These (Number) habits may stop you from achieving...
           14. (Number) reasons why ___ is better than ____
           15. (Number) reasons why ___ is worse than ____




                              www.DeliciousContent.com
                                          12
Tuesday, September 20, 2011
Section 2:
                              Timed Challenges




                                 www.DeliciousContent.com
                                             13
Tuesday, September 20, 2011
www.DeliciousContent.com
                                          14
Tuesday, September 20, 2011
Timed Challenges
                                   Advantages
                    • Like lists, timed challenges give people an
                              end point, something to look forward to
                    • (Hint: People want to be a part of
                              something.)
                    • Connect with your audience by allowing
                              them to share in your journey


                                        www.DeliciousContent.com
                                                    15
Tuesday, September 20, 2011
Typical Formats
                                16. 21-Day Challenge
                                17. 30-Day Challenge
                                18. 45-Day Challenge
                                19. 60-Day Challenge
                                20. 90-Day Challenge


                                 www.DeliciousContent.com
                                             16
Tuesday, September 20, 2011
Section 3:
                              Transformations
                               Before & After




                                 www.DeliciousContent.com
                                             17
Tuesday, September 20, 2011
Transformations
                                   Advantages

                    • Imagery is powerful (before/after
                              commercials: dish detergent, weight loss
                              products, etc.)




                                        www.DeliciousContent.com
                                                    18
Tuesday, September 20, 2011
30 Content Ideas
                                   Continued in Part 2



                                           Text




                                 Shayla D. Williams, Ph.D.

                                 www.DeliciousContent.com
                                              19
Tuesday, September 20, 2011

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30 Content Ideas Part 1

  • 1. 30 Content Ideas Dominate Your Market! Text Shayla D. Williams, Ph.D. www.DeliciousContent.com 1 Tuesday, September 20, 2011
  • 2. What is Delicious Content? www.DeliciousContent.com 2 Tuesday, September 20, 2011
  • 3. What do I say? 3 Tuesday, September 20, 2011
  • 4. The purpose of this presentation is to help you simplify how to create content. You can implement these ideas right away for yourself or for your clients. www.DeliciousContent.com 4 Tuesday, September 20, 2011
  • 5. Don’t Reinvent the Wheel Just make it roll better. www.DeliciousContent.com 5 Tuesday, September 20, 2011
  • 6. Repurposing Taking a piece of content and redistributing it in various formats www.DeliciousContent.com 6 Tuesday, September 20, 2011
  • 7. Article Video Audio/Podcast Blog Post Press Release Forum Post Social Media Posting e-book/Book www.DeliciousContent.com 7 Tuesday, September 20, 2011
  • 8. Different Sections 1. Lists 7. FAQ 2. Timed Challenges 8. Case Study 3. Transformations 9. Reviews 4. Storytelling 10. A Day in the Life 5. Goals 11. Tweets & Emails 6. How to... 12. Interviews & Speeches *Bonus* 8 Tuesday, September 20, 2011
  • 9. Section 1: Lists www.DeliciousContent.com 9 Tuesday, September 20, 2011
  • 10. List Advantages • Helps organize your thoughts • Gives people something to look forward to and it keeps them focused • Easy for people to read and digest the information www.DeliciousContent.com 10 Tuesday, September 20, 2011
  • 11. 1. Top (Number) reasons why people fail at... 2. Top (Number) reasons why people succeed at... 3. Never do these (Number) things or else... 4. Do these (Number) things or else... 5. My top (Number) favorite... 6. My top (Number) worse... 7. (Number) ways to improve your... 8. (Number) reasons why you need... 9. (Number) reasons why you don’t need... 10. (Number) things to consider before you... 11. (Number) things to consider after you... www.DeliciousContent.com 11 Tuesday, September 20, 2011
  • 12. 12. These (Number) habits will help you achieve... 13.These (Number) habits may stop you from achieving... 14. (Number) reasons why ___ is better than ____ 15. (Number) reasons why ___ is worse than ____ www.DeliciousContent.com 12 Tuesday, September 20, 2011
  • 13. Section 2: Timed Challenges www.DeliciousContent.com 13 Tuesday, September 20, 2011
  • 14. www.DeliciousContent.com 14 Tuesday, September 20, 2011
  • 15. Timed Challenges Advantages • Like lists, timed challenges give people an end point, something to look forward to • (Hint: People want to be a part of something.) • Connect with your audience by allowing them to share in your journey www.DeliciousContent.com 15 Tuesday, September 20, 2011
  • 16. Typical Formats 16. 21-Day Challenge 17. 30-Day Challenge 18. 45-Day Challenge 19. 60-Day Challenge 20. 90-Day Challenge www.DeliciousContent.com 16 Tuesday, September 20, 2011
  • 17. Section 3: Transformations Before & After www.DeliciousContent.com 17 Tuesday, September 20, 2011
  • 18. Transformations Advantages • Imagery is powerful (before/after commercials: dish detergent, weight loss products, etc.) www.DeliciousContent.com 18 Tuesday, September 20, 2011
  • 19. 30 Content Ideas Continued in Part 2 Text Shayla D. Williams, Ph.D. www.DeliciousContent.com 19 Tuesday, September 20, 2011