Content marketing is an an important part of of any online strategy. While many agree with this, the process of actually creating content is often overwhelming and time consuming. The purpose of this presentation is to simplify the content creation process and help generate some ideas for creating content.
4. The purpose of this presentation is to help
you simplify how to create content. You can
implement these ideas right away for yourself
or for your clients.
www.DeliciousContent.com
4
Tuesday, September 20, 2011
5. Don’t Reinvent the Wheel
Just make it roll better.
www.DeliciousContent.com
5
Tuesday, September 20, 2011
6. Repurposing
Taking a piece of content and redistributing
it in various formats
www.DeliciousContent.com
6
Tuesday, September 20, 2011
7. Article
Video
Audio/Podcast
Blog Post
Press Release
Forum Post
Social Media Posting
e-book/Book
www.DeliciousContent.com
7
Tuesday, September 20, 2011
8. Different Sections
1. Lists 7. FAQ
2. Timed Challenges 8. Case Study
3. Transformations 9. Reviews
4. Storytelling 10. A Day in the Life
5. Goals 11. Tweets & Emails
6. How to... 12. Interviews & Speeches
*Bonus* 8
Tuesday, September 20, 2011
9. Section 1: Lists
www.DeliciousContent.com
9
Tuesday, September 20, 2011
10. List Advantages
• Helps organize your thoughts
• Gives people something to look forward to
and it keeps them focused
• Easy for people to read and digest the
information
www.DeliciousContent.com
10
Tuesday, September 20, 2011
11. 1. Top (Number) reasons why people fail at...
2. Top (Number) reasons why people succeed at...
3. Never do these (Number) things or else...
4. Do these (Number) things or else...
5. My top (Number) favorite...
6. My top (Number) worse...
7. (Number) ways to improve your...
8. (Number) reasons why you need...
9. (Number) reasons why you don’t need...
10. (Number) things to consider before you...
11. (Number) things to consider after you...
www.DeliciousContent.com
11
Tuesday, September 20, 2011
12. 12. These (Number) habits will help you achieve...
13.These (Number) habits may stop you from achieving...
14. (Number) reasons why ___ is better than ____
15. (Number) reasons why ___ is worse than ____
www.DeliciousContent.com
12
Tuesday, September 20, 2011
15. Timed Challenges
Advantages
• Like lists, timed challenges give people an
end point, something to look forward to
• (Hint: People want to be a part of
something.)
• Connect with your audience by allowing
them to share in your journey
www.DeliciousContent.com
15
Tuesday, September 20, 2011