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Rich Radka, Internet of Things at WSA-mobile Global Congress 2015
1. The
Internet
of
Things:
Solving
real
problems
in
the
real
world
Rich
Radka,
Claro
Partners
–
01
February,
2015
–
WSA
Global
Conference,
Abu
Dhabi
2.
Claro
delivers
business
innova9on
and
service
design
in
the
context
of
disrup9ve
shi;s:
Access
Services
enabled
through
networks
Smart
data
and
personalised
experiences
AdapIve
and
informal
enterprise
Internet
of
Things
Ownership
Services
delivered
by
companies
Big
data
and
aggregated
resources
Hierarchical
and
structured
organisaIons
Internet
of
informaIon
and
people
Request
our
point
of
view
papers
on
any
of
these
shiPs
at
pov@claropartners.com
3. The
landscape
covers
a
broad
definiIon
of
the
IoT
Internet
of
Things
M2M
Intranet
of
Things
Internet
of
Everything
Ambient
CompuIng
Ubiquitous
CompuIng
Wearable
CompuIng
Web
of
Things
“Internet
of
Things”
4. “Trying
to
determine
the
market
size
of
the
Internet
of
Things
is
like
trying
to
calculate
the
market
for
plas9cs,
circa
1940.
At
that
9me,
it
was
difficult
to
imagine
that
plas9cs
could
be
in
everything.”
-‐
Michael
Nelson
Professor
of
CommunicaIon,
Culture
&
Technology
at
Georgetown
University
5. The
IoT
is
an
interac9on
between
the
internet,
things…
and
data
Internet
Things
Data
6. This
could
be
a
wearable
device
that
accumulates
your
fitness
stats
in
an
online
profile…
Or
a
system
that
tracks
your
herd’s
milk
producIon
over
Ime…
Or
a
complex
cloud-‐based
plaorm
that
collects
sensor
energy
and
calculates
a
building’s
energy
efficiency…
The
IoT
is
an
interac9on
between
the
internet,
things…
and
data
8. …and
if
everything
is
connected
by
default,
the
focus
turns
to
creaIng
services
built
on
top
of
the
connecIons:
“True
IoT
products
should
be
mulIpurpose
and
networked”
Florian
Michahelles
Auto-‐ID
labs
9. “The
product
enables
a
bi-‐direc9onal
conversa9on
between
manufacturer
and
consumer”
-‐
Vlad
Trifa
EVRYTHNG
“If
products
are
traceable
all
the
9me,
then
leasing
makes
more
sense
than
ownership
as
a
business
model”
-‐
Rob
van
Kranenburg
Internet
of
Things
Council
10. These
interconnected
objects
will
enable
new
services,
business
models
and
value
exchange
Peers
and
other
devices
Other
service
providers
Retailers
Brands
Brand
provides
services
Retailer
provides
services
(camera
rented)
Other
appropriate
services
Connects
with
other
users
Prints
photos
remotely
Sends
photos
to
friends
11. Development
roles
have
shiPed
drasIcally
from
the
the
PC
era
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
CORPORATIONS
TOP
DOWN
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
CORPORATIONS
DEV
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
COLLABORATIVE
CORPS.
DEV.
PC
industry
Mobile
industry
Internet
of
Things
12. The
technology
drivers
across
industries
also
changed
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
CORPORATIONS
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
CORPORATIONS
DEV
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
CORPS.
DEV.
PC
industry
Mobile
industry
Internet
of
Things
TOP
DOWN
COLLABORATIVE
Performance
Efficiency
Flexibility
13. The
connec9vity
needs
and
expectaIons
of
people
are
evolving
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
CORPORATIONS
TOP
DOWN
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
CORPORATIONS
DEV
Hardware
&
Infrastructure
OperaIng
System
Devices
Services
COLLABORATIVE
CORPS.
DEV.
PC
industry
Mobile
industry
Internet
of
Things
Performance
Efficiency
Flexibility
Get
online
Access
anywhere,
any9me
Integra9on
14. Services
should
provide
real
human
value
“IoT
is
not
a
technology
or
cost
issue;
it’s
a
use-‐case
issue”
Vlad
Trifa
EVRYTHNG
“There
is
an
opportunity
to
build
apps
on
top
of
the
IoT
to
meet
real
needs”
Rob
van
Kranenburg
IoT
Council
16. There
is
a
wide
variety
of
disciplines
that
IoT
creators
have
to
manage
when
creaIng
a
concept…
17. Encourage physical activity:
tracking, social interaction and
gamification
Smart phone app
and internet
service set
activity goals
get feedback on
progress
Data centre that
runs website and
app (e.g.
Amazon)
Bluetooth to
phone
Mobile data/Wifi
to internet
Prototype
ARM Mbed devkit
Flash memory
Microcontroller
GPS+movement
sensors
LEDS+vibration
Prototype
3D printed PU
TPU rubber
ABS harness
Produce and ship
from Foxconn
Nike stores
Electronics retailers
App stores
Nike+ website
Free app
Rev. share from 3rd
party appsDevice $149
18. Key
insights
for
addressing
real
opportuni9es
in
the
IOT
1. The
“Internet
of
Things”
–
as
an
area
of
new
opportuniIes
and
potenIal
–
is
nascent
and
needs
to
be
nurtured
2. The
IoT
is
complex
because
it
bridges
both
the
physical
and
digital
worlds
2. The
IoT
cannot
be
built
by
one
enIty
alone
and
involves
many
players
from
varied
disciplines
4. A
significant
part
of
the
IoT
will
evolve
in
a
fragmented
way
and
from
the
boTom-‐up
5. The
real
value
of
the
IoT
will
not
come
from
the
technology
itself,
but
the
services
built
on
top
of
it
and
enabled
by
it
