Capstone slidedeck for my capstone project part 2.pdf
York Region Arts Council, Arts Café: Building & Measuring Social Media Strategy
1. York Region Arts Council,
Arts Café: Building and
Measuring Social Media
Strategy
Ryan Dodge
ryand@rom.on.ca
@wrdodger
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5. • Inherited 7,465 Twitter
Followers / 16,069 ‘Likes’
on Facebook
• Deployed a consistent
posting schedule
• Policy, guidelines for
staff & training
• Continued to
experiment & have fun!
6. ROM Social Media Objectives
• Build connections with our
communities by fostering
direct, timely, and responsive dialogue
• Enhance the Museum’s public profile
by increasing awareness and
understanding of the ROM as a
resource of expertise in our research
and collections areas
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11. What is worth measuring?
1. Reach: How many people are seeing your
message.
2. Engagement: How people are interacting with
your organization and its content.
3. Sentiment: What are people saying about your
organization? Is it positive or Negative?
• These three Key Performance Indicators (KPIs)
focus on what counts and also provide
meaningful metrics that allow you to measure
improvements over time.