Mais conteúdo relacionado Semelhante a The Business Case for UX (20) The Business Case for UX 1. THE BUSINESS CASE
FOR UX
Why Successful Companies
Care About Those Two
Letters
Presented by Ovetta Sampson
October 26, 2016
3. • Design inspiration
• Problem solving
• Understanding Users
• Building better
relationships
• Building better products
TODAY’S TAKEAWAYS
19. The goal of UX design in business is to “improve
customer satisfaction and loyalty through the utility,
ease of use, and pleasure provided in the interaction
with a product.”
Photo by Nolan Issac: Unsplash.com
32. HOW DO YOU START? DESIGN THINKING
www.ideou.com/pages/deisgn-thinking
42. Create a Persona for Your
Product
Motivations
Behaviors
Attitudes
Values
Beliefs
Technology
adoption
Location
49. UI CONSITENCY= USERS:
Know what your
controls mean
Do not have to guess
at what an icon/action
will do
Consistent look and
feel
51. UI USER FREEDOM= USERS:
Can explore without
fear.
Recover from
mistakes easily.
Go back anytime.
Choose disruption or
not.
53. UI Easy of Use:
Instruction manual not
needed
Can move from one
state to the other with
ease
Can accomplish tasks
fast and easily.
55. UI ERROR RECOVERY
Give users an out
Explain error and how
to correct it
Take away input areas
that are prone to error
ie., (data entry)