Brand Journalism is about telling a story to engage and inspire your audience, crafting a message that works in the digital age. More at www.writethinking.co.uk

1. What is brand journalism?
for more visit www.writethinking.co.uk
Adrian MacLeod

2. Brand Journalism is about
telling a story to engage
and inspire your audience
Here’s why:

3. Most people have to deal
with way too much
information these days
Did you know there are
3.2 trillion web pages and counting?

4. They have become
incredibly discriminating
about what they’ll give time
and attention to
Most people only have about 12 web
pages they regularly come back to

5. They have taken to tuning
out sales pitches, even
subtle ones
“The day I want to buy a Ybm47b,
I’ll Google it”

6. But they still like to have
fun, to be entertained, to be
educated. In fact, they
seem to crave certain types
of information
Mostly cats on skateboards

7. And they still like to go
shopping
Even men — if it’s for power boats

8. Brand journalism is about
telling a story around what
you have to sell

9. It’s about making your area
of interest fun, entertaining
and educational
It’s about giving an
audience the type of
information they crave

10. It’s about using the
ideas of the social
media age to engage
that audience

11. So when they come to
want to buy something,
they don’t just think of you
they think well of you

12. And that is
brand journalism
for more visit www.writethinking.co.uk
Adrian MacLeod