I showed the students *why* most mission and vision statements were so terrible, and also *why* they never needed one but needed something much, much deeper if they wanted to get and keep clients and customers. With the exception of two, the questions I gave them to begin this journey didn’t come from business leaders. Many of them, they’ve heard before, but never for this purpose or this context. Isn’t that what creativity is: Looking at old things in new ways? In a moment, I’m going to share a few of those questions with you, too. What you do with them is entirely up to you. WARNING: It might seem kinda weird to you.

1. ?
WHOAREYOU?
uncovering the intentional you
tim miles

2. WHOAREYOU?
uncovering the intentional you

3. WHATWILLYOURVERSEBE?

4. WHATISYOURGOAL?

5. THE GOAL OF LIFE IS TO TAKE
EVERYTHING THAT MADE YOU
WEIRD AS A KID AND GET
PEOPLE TO PAY YOU MONEY FOR
IT AS AN ADULT

8. mondaymorningmemo.com/dina5/

9. timmilesandco.com/weird-welcome

10. WHOAREYOU?

11. WHOAREYOU?

12. WHOAREYOU?
Strong brands
purposefully choose
them to align directly
with their core values.
Touch Points:

13. UNCOVERING YOUR
IDENTITY

14. IDENTITY
Your greatest possible initial success strategy
is to know exactly who you are
and who you are not.

15. IDENTITY
None the greatest tactics, tips, or tools in the
world will help you without confidence in
understanding who you are.

16. Oh me! Oh life!
Of the questions of
these recurring,
Of the endless trains of
the faithless, of cities
fill’d with the foolish…
What good amid these,
O me, O life?

17. Answer.
That you are here—
that life exists and
identity,
That the powerful play
goes on, and you may
contribute a verse.

18. What will your verse be?

19. 20 QUESTIONS
TO UNCOVER YOUR
IDENTITY

20. 20 QUESTIONS
TO UNCOVER YOUR
UNIQUE MISSION,
VISION, AND
VALUES

21. QUESTION #1
2020 VISION
It’s August 21, 2020, and you couldn’t be any
happier. Everything has gone according to
plan. Paint this picture for me.
See it clearly.
Say it plainly.

22. QUESTION #3
IDEAL ENVIRONMENT
There are seven environments on earth:
Ocean, Mountains, Prairie, City,
Desert, Forest, Rainforest
Each of us is more
preternaturally comfortable—
more alive—in one than the
other six. Which is yours?
Why do you think that is?

23. QUESTION #5
BOOKSHELF
TELL ME WHAT BOOKS HAVE A SPECIAL
PLACE OF HONOR OF YOUR SHELF

24. QUESTION #6
LOST IN MY MIND
What professional activity do you so enjoy
that you’re most likely to lose track of time?

25. QUESTION #8
ROY’S MAGIC THREE
Roy says there are three qualities that can
set apart any consultant: You’re extremely
good at what you do, you’re extremely
relational, and you’ll never miss a deadline.
On a scale of 1 to 10, where do
you chart for all three qualities?

26. QUESTION #11
DRIVE-YOU-CRAZIES
NEVER-EVERS
What drives you crazy about the poseurs,
hacks, and charlatains in your profession
and industry? The stuff people do that you’d
NEVER do… that hurts the credibility
of the perception of your
profession. What and how do
you do things differently?

27. QUESTION #13
NIGHTMARE
Tell me about your LEAST favorite client or
customer—past or present. What makes her
your LEAST favorite? Be specific.

28. QUESTION #14
IDEAL WORKWEEK
Map out your ideal workweek.
Tell me about it.

29. 18
WHATISYOURWEIRD?

30. 20
WHOAREYOU?
uncovering the intentional you
tim miles

31. ?
WHOAREYOU?
uncovering the intentional you
tim miles