Join PPL this fall to gain a stronger understanding of what the social media platforms offer and learn how to develop a powerful strategy that draws global attention to your community. May 23rd 2014 PPL Presents: Super Charging Business Retention and Expansion with Social Media With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.

2. “WE BELIEVE THAT ECONOMIC DEVELOPMENT MAKES A DIFFERENCE”
Our Mission is to create vital communities
Our process, knowledge and background enables us to take a comprehensive approach to economic
development marketing and attraction.
Selected Clients:

3. Meeting Agenda
1. A Formative idea for today’s session
2. BR&E from 30,000 feet
3. What are 5 Tips that we can implement to enhance our BR&E Efforts
through social media?
4. A Practical Takeaway – Example LinkedIn
5. Social Media Calendar for BR&E

4. Insert CTA Header
Download this presentation
and others at:
http://atlas-advertising.com/community-
marketing-presentations.aspx

5. YOUR PRESENTER TODAY
https://twitter.com/GuillermoMazier/status/393872715871825920/photo/1

6. JOIN US – MARKETING
METRICS THAT MATTER
EXAMPLES OF GOOD SCORE CARDS OR METRICS REPORTING:
CHOOSE NEW JERSEY
NASHVILLE
http://offers.atlas-advertising.com/webinar-registration-1

8. Formative Idea for Today’s Session
”Prospects (Site Selectors,
Companies, Talent) are now
in control of when and how
they access information
during the purchase process.
At the same time, Economic
Developers are constrained by
tight budgets while charged with
longer to-do lists, including the
need to interact with board’s,
stakeholders and customers
across a variety of marketing,
political, financial and
infrastructure channels”

9. Poll Question: What % is social
media part of your business
retention and expansion program?

10. Poll Question: What is the most
effective way to use social media for
your business retention and
expansion program?

11. Poll Question: Has anyone ever
thanked or helped anyone using
social media?

12. Insert CTA Header
BR&E FROM 30,000 FT

13. Insert CTA Header
5 TIPS TO ENHANCE YOUR BR&E
EFFORTS THROUGH SOCIAL MEDIA

14. Economic Development is a
Spectrum of Activities

15. 1. EXTEND BRANDING EFFORTS
• 90% of the Site Selection process starts
online
• Google has evolved from a 1996 research
project into the world’s most visited website
with more than five billion searches every
day. Providing the most relevant search
results to users fuels its massive growth.

16. 2. MIND YOUR COMMUNITY’S
BUSINESS…
• Social media can be a
connection between you and
your clients -- a constant
presence that allows for
consistent engagement.
• Connect with business owners
• Stay up-to-date with news that
impacts business
• Discover opportunities to help
businesses expand
Lets try it: http://www.google.com/alerts

17. MIND YOUR COMMUNITIES
BUSINESS (cont)…
UNDERSTAND WHY SMALL BUSINESSES ARE
USING SOCIAL MEDIA AND HOW YOU CAN
LEVERAGE THAT FOR ECONOMIC
DEVELOPMENT
The State Of Social Media Use In Small Business Infographic Infographic. State of small business report 2012

18. 3. FOCUS ON YOUR CORE
COMPANIES
Define and articulate your value
proposition via social media.
Expansion
and
Growth
Rebuilding
Workforce
Acquisition
Downsizing
and
Survival
Engage your clients (businesses) in whatever phase of
the business cycle they are in

19. 4. CREATE A SOCIAL MEDIA
CONTENT STRATEGY
• Create a comprehensive strategy on
how you will connect to your existing
businesses:
– LinkedIn Group discussions
– Invite commentary on blog posts [SEE
ECONOMIC DEVELOPMENT
MATTERS BLOG]
– Twitter Chat on a weekly basis
– Highlight and feature companies on
Facebook

20. A GOOD BLOG EXAMPLE

21. SOCIAL MEDIA PUBLISHING SCHEDULE FOR:
ECONOMIC DEVELOPMENT MARKETERS .
Click here to Download:
http://atlas-advertising.com/media/docs/Client-
Resources/
Atlas_Social_Media_Publishing_Schedule_Template.xls

22. 22
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HOW ONE EDO DOES IT.

23. Poll Question: How many people
know what a hashtag (#) is?

24. 24
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A NOTE ON HASHTAGS..

25. 5.USE SOCIAL MEDIA TO
DRIVE TRAFFIC TO YOUR
WEBSITE
• Use social media to drive
traffic to your site and
provide solutions to
existing businesses, as
well as services to
expanding businesses

26. 26
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27. A LinkedIn Case Study

28. LinkedIn helps connect you to the network you
need to achieve your mission
V
B
S
F Board Members
Skilled
Volunteers
Funders
Supporters
T
Talented Employees

29. S
LEVERAGING LINKEDIN’S NETWORK
Strengthen relationships
with funders
Find the right quality board
member quickly
Recruit talented
professional volunteers
Identify top talent to work
for your organization/
Build your brand and spark
dialogue among supporters
V
B
F
T
An introduction to a local
foundation
A board member with strategic
consulting experience
A graphic designer to re-brand
your materials
A new Development Director
Professionals following your
organization’s LI page

30. BUILD RELATIONSHIPS WITH FUNDERS
Chances are you have connections to many of the funders you are
currently pursuing. Use LinkedIn to uncover those ties and improve
your relationship with your funders.
– Work with your board development committee to identify prospects
– Explore your network to uncover your ties and inroads
What if instead of
cold calls, you had
warm introductions?
Your FunderYou
F

31. QUICKLY CONNECT WITH COMPANIES AND BOARD
MEMBERS
LinkedIn makes it easy to explore your existing connections to find
potential board candidates. Connect with your current board in order
to fully leverage their connections.
Use “advanced search” and
filter by:
Keyword
• Geographic location
• Desired skills
• Company or affiliation
B

32. FIND COMMUNITY VOLUNTEERS
Looking for a particular skill set? Interested in building relationships
with volunteers from a particular company or industry?
§ LinkedIn’s advance search feature makes zeroing in on the exact
talent you need easy.
LinkedIn Confidential ©2013 All Rights Reserved
V
A strategy consultant to
help build your 3-year plan
A part-time accountant
to maintain your books
A graphic designer to
create a new logo

33. IDENTIFY TOP TALENT FOR YOUR ORGANIZATION
With LinkedIn you can use “advanced search” to identify potential
candidates and then see shared connections. Speed up your talent
search and cut through the crowd to find a perfect match
LinkedIn Confidential ©2013 All Rights Reserved
T

34. BUILD MEANINGFUL SUPPORTIVE RELATIONSHIPS WITH
COMPANIES
LinkedIn is a vibrant community with hundreds of millions of
professionals worldwide. Your friends, fans and supporters are
already on LinkedIn. Invite them to become your advocates.
– Create a company page, grow your follower base,
and post updates to spread your message across
the LinkedIn network.
– Ask your supporters to list your organization on their
profile in the Volunteer & Causes section.
– Join a Linked Group that is relevant to your cause
and help drive the conversation.
LinkedIn Confidential ©2013 All Rights Reserved
S

35. Use LinkedIn Ads For Targeting
Company Audiences

36. 36
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KNOXVILLE ESTIMATED REACH
3Million
TARGET USERS BY TITLE,
GEOGRAPHY, GROUP
AND MORE

37. PLEASE, MARKET TO YOUR
WORKFORCE.

38. 38
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have to delete the image and then insert it again.
40% percent of workers plan to look for a new job
within the next 6 months with 69% using social
media to do it.
Source: 2013 Ranstad Staffing Study

39. Get the report:
http://www.slideshare.net/
wright0405/atlas-high-
performance-economic-
development-white-paper
Take the survey to
participate:
https://econdevbenchmarking.questionpro.com
BENCHMARK YOUR
PERFORMANCE TODAY

40. SOCIAL MEDIA PUBLISHING SCHEDULE FOR:
ECONOMIC DEVELOPMENT MARKETERS .
Click here to Download:
http://atlas-advertising.com/media/docs/Client-
Resources/
Atlas_Social_Media_Publishing_Schedule_Template.xls

41. Questions

42. Thank you!
Contact information:
1128 Grant St.
Denver, CO 80205
Contact: Guillermo Mazier
t: 303.292.3300 x 232
Guillermom@Atlas-Advertising.com
www.Atlas-Advertising.com
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