What’s next and Things to come in 2012. Technology & Digital LifeStyle Trends. Don’t miss!!!

1. Tech Trends for 2012
Prasit Worachatrawanit
New Media & E-Commerce Director

2. 2011 is the iYear & Social Network
iYear = iPad 2 (40M) + iPhone 4S + Jobs’s death + Biography book
• Hot Android devices (50+%) beats iOS devices (25%).
• Windows Phone 7.5 Mango adds 500+ new features but only 7% market share.
• Nokia + Windows Phone = No….Win…Phone ?
• Windows 8 for Ultrabook & (Quad-Core)Tablet.
• Kindle & Kindle Fire -> Up from e-Ink to LCD Display
• Smart TV beats 3DTV
Facebook (800M), Twitter (100M) & Google+ (60M)
Thailand Social Media stats in 2011:
Facebook growth rate 100% @13M (from 6.7M in 2010)
Twitter Population 1.2M.
YouTube has 1.2 views/day.
Foursquare 0.15M users.

3. We are “Screenager”

4. 90-9-1 Rule of Social Media & Online Content
Read: Web/eBook/Digital Mag.
Load: Apps & Games.
View: Video & Live Streaming TV.
Vote: online poll.
Share: Social Media.
Like: friend post & fan page.

5. Ultrabook: Your New Notebook
The Notebook for “Post-PC” Era
Ultrabook Pros: Tablets Pros:
• Mobility & Easy to use. • Mobility & Easy to use.
• Physical Keyboard is better. • Many apps & Lower price.
• Higher HW Spec. (cpu, ram & storage) • Better for play & some works.
• Better for works & some play. • The 1st computing device for newbies.
Ultrabook Cons: Tablets Cons:
• Targeted by Virus, Trojan & Malware. • Virtual Keyboard
• Higher Price. • Lower spec.

6. Reasons for using Tablet instead of PC/NB
77% of tablet users report using their tablet for actions for which
They would have previously used a laptop or desktop computer
Source: The Nielsen Company, 2011

7. 2012 The Tablets Year
Next iPads (?) is coming.
- Introduces on FEB. 2012
- Ship 9 – 10 million Units in Q1
- 7.85” iPad mini with $2xx
“Kindle Fire & 7 inches tablet Killer?”
3
Next Tablets will faster & saver.
- New Intel Atom or Nvidia Kal-el
- Android 4.0 Ice Cream Sandwich.
- Windows 8 Tablets.
- 7 inches “Tablet” with $200
- More education & biz apps.

8. Smart Phone = Personal Secretary
Google Wallet
Super Smart (Genious) Phone
• Smart Phone will be smarter
with “Voice Recognition” Technology.
User can command & ask for help.
• Not only talk with you, but it can be
your e-wallet for paying goods or
lending money with NFC Technology.
Near Field Communication Technology * REM: Talk UI on Smart Phone & Touch UI on Tablet

9. Digital Reading is interactive not passive.
• Digital Reading isn’t just open “PDF” file on Tablet or iPad.
• User don’t want to “Flip” a page & “Zoom” on part of a page to read.
• They want to interact element within a page on Magazine and
can read full page with a larger font on e-Book.
• Interactive content based on E-Pub 3 & HTML5.

10. Windows 8 for Tablet or Laptop?
There’re many evidences that Windows 8 designed for “Tablet”
• Windows 8’s Metro UI: Ease of use for Tablet not PC.
• There’s very little new in Windows 8 for PC (Beta will publish on FEB 2012).
• IDC Predict: Upgrade failure (from Win7 Users), but growing by ship it with New PC.
• Windows Ecosystem: Windows 8 fits for Tablet & bridge the gap with Windows Phone.
• Windows 8 follows the Apple Ecosystem by setup Windows App Store for shopping app.

11. Consumer “Like” Social TV
(Internet Connected TV)
Smart TV -> Social TV • Change from “Lean back” to Interactive.
• Video Chat, Facebook, Twitter & Google+.
and 2x Sales of 3DTV • Share your favorite TV & YouTube program.
• Social Direct TV Shopping.

12. The Third Drive is so Smart
Share, Sync, Link
Load, Save, B , Load,
Load, Save ack-up Save, Back-up
HDD/SDD, USB Drive, Cloud Drive

13. Gaming in the Cloud
The $99 OnLive Micro Console TV adapter is one way to get this streaming service on our HDTV.
Anyway, you can play games in anywhere, anytime & any device.

14. 2012 Futuretainment Start
Digitized content will be anywhere, anytime on any devices.
Hollywood try:
2011 Movie show on cable tv & theatre.
Then…
Digital movie will show on anywhere,
anytime on any devices.

15. Mobile Virus & Social Malware
• Mobile Malware Will Emerge as a Real Threat In 2012.
- Include smart phone & tablets, especially “Android” OS.
- 1,000+ different malware is coming to attack smart phone & tablet
• Social networks are cybercrime weapon to steal user data.
- Facebook is the big target to attack via “Malicious Links”.
- Privacy policies are still the big issue of social network.
• PC malware have never stopped to grow in 2012
- 3 in 4 malware attacked PC in 2011 are “Trojan”
- Most of all “Trojan” are stealing user info.
• Mac malware is growing too.
- Mac user are not safe anymore.
- Mac Anti-Virus Program is growing in 2012.

16. Digital Ecosystem
Cloud: iCloud, Google Cloud services, Amazon Cloud, etc.
App Store: Content (e-Books, Digital Music/Movie etc.) & Application
OS Platform: Windows, OS X, Android, iOS, WebOS, Bada, etc.
Devices: Smart TV, PC, Notebook, Tablets, Smart Phone
All digital business will use this ecosystem
to comply with their strategy & user need.

17. Who is “Steve Jobs” in the movie
“Steve Jobs The Movie” Show Time - 2012

18. Thank You
Q&A