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1. The
right
etiquette
The
right
etiquette
a d e f i n i t i v e g u i d e
t o p e r s o n a l i m a g e ,
b u s i n e s s & s o c i a l e t i q u e t t e

2. The material in this PDF FILE is copyright 2012
DR WILFRED MONTEIRO – all rights reserved
any circulation should be done only with written permission
DR WILFRED MONTEIRO
EXECUTIVE DIRECTOR
SYNERGY MANAGEMENT ASSOCIATES
www.synergymanager.net

3. WHAT IS
ETIQUETTE?

4. SOME DEFINITIONS
 GRACE - A quality of behaviour that is
characterized by good manners, respect for the
feelings of others and pleasantness and
deserves respect.
 ELEGANCE –Polite, kind and attractive
behaviour especially under difficult
circumstances,.
 POLITE - Having or showing good manners and
respect for the feelings of others.
 GRACE - A quality of behaviour that is
characterized by good manners, respect for the
feelings of others and pleasantness and
deserves respect.
 ELEGANCE –Polite, kind and attractive
behaviour especially under difficult
circumstances,.
 POLITE - Having or showing good manners and
respect for the feelings of others.

5. MANNERS - Behaviour that is
considered correct and polite
in a particular society or
culture.
ETIQUETTE - Formal rules of
correct and polite behaviour in
society or members of a
particular profession
ETIQUETTE - Formal rules of
correct and polite behaviour in
society or members of a
particular profession

6. Tact
 Thoughtfulness toward others
 Sensitivity to the atmosphere of the
moment
 Combination of interest, sincerity &
caring
Tact is… “giving the other fellow the
sense of ease in one’s presence.”
66
 Thoughtfulness toward others
 Sensitivity to the atmosphere of the
moment
 Combination of interest, sincerity &
caring
Tact is… “giving the other fellow the
sense of ease in one’s presence.”

7. What is Etiquette?
A fancy word for getting along with others
 Politeness
 Poise
 Confidence
 A code that governs the expectations of
social behavior
A fancy word for getting along with others
 Politeness
 Poise
 Confidence
 A code that governs the expectations of
social behavior

8. Principles underpinning all
etiquette:
the Golden and Platinum rules
 Golden: Treat others as you would like to be
treated
 Platinum: Treat others as they would like to
be treated
 Golden: Treat others as you would like to be
treated
 Platinum: Treat others as they would like to
be treated

9. What is Personal Brand?
 To be successful in business and in your career,
you must be able to distinguish yourself from the
rest of the pack - you need to develop, build and
defend your reputation.
 Companies look for people who share the same
values that they have and will enhance their
reputation.
 Personal branding is a way you manage your
career or business.
 To be successful in business and in your career,
you must be able to distinguish yourself from the
rest of the pack - you need to develop, build and
defend your reputation.
 Companies look for people who share the same
values that they have and will enhance their
reputation.
 Personal branding is a way you manage your
career or business.

10. Good manners areGood manners are
always in stylealways in style
They may changeThey may change
somewhat with time butsomewhat with time but
they never disappearthey never disappear
1010
Good manners areGood manners are
always in stylealways in style
They may changeThey may change
somewhat with time butsomewhat with time but
they never disappearthey never disappear

11. Always Remember the
Golden Rule!
In Business……
Whoever has the GOLD
makes the Rules!
In Business……
Whoever has the GOLD
makes the Rules!

12. “Integrity is telling myself the
truth. And honesty is telling the
truth to other people.”
― Spencer Johnson
“Integrity is telling myself the
truth. And honesty is telling the
truth to other people.”
― Spencer Johnson

13. What is Etiquette??
Webster’s II New College Dictionary defines
Etiquette as:
The forms and practices prescribed by
social convention or by authority.
Webster’s II New College Dictionary defines
Etiquette as:
The forms and practices prescribed by
social convention or by authority.

14. Does How Etiquette Benefit
You?
• Differentiates you from others in a competitive job
market
• Enables you to be confident in a variety of settings with a
variety of people
• Honors commitment to excellence and quality
• Modifies distracting behaviors and develops admired
conduct
“Be one step ahead, practice the social skills necessary to help you
make a great first impression and stand out in a competitive job
market”.
-Kenneth-
• Differentiates you from others in a competitive job
market
• Enables you to be confident in a variety of settings with a
variety of people
• Honors commitment to excellence and quality
• Modifies distracting behaviors and develops admired
conduct
“Be one step ahead, practice the social skills necessary to help you
make a great first impression and stand out in a competitive job
market”.
-Kenneth-

15. Etiquette Basics
 Technical and job-related skills are a must, but they are
NOT sufficient when it comes to progressing up the
ladder.
 With the traditional paternalistic style of leadership
becoming passé, professional managers expect their
teams to be proactive and communicate openly.
 "Soft skills are very important in business. It is essential
to be technically sound, but one should also have the
ability to convey the idea to the masses in the simplest
possible manner,"
 Technical and job-related skills are a must, but they are
NOT sufficient when it comes to progressing up the
ladder.
 With the traditional paternalistic style of leadership
becoming passé, professional managers expect their
teams to be proactive and communicate openly.
 "Soft skills are very important in business. It is essential
to be technically sound, but one should also have the
ability to convey the idea to the masses in the simplest
possible manner,"

16. Etiquette Basics
(Creating a positive image)
• Behaviour:
• Exhibit a positive attitude and pleasant demeanor
• Use a firm handshake
• Maintain good eye contact
• Appropriate introductions – introduce someone by their title
and last name (Ms. Mrs. Mr. Dr. Swami), unless otherwise
specified
• Rise when you are introducing someone or you are being
introduced
• Nonverbal communication is important
• Show common respect and consideration for others
• Behaviour:
• Exhibit a positive attitude and pleasant demeanor
• Use a firm handshake
• Maintain good eye contact
• Appropriate introductions – introduce someone by their title
and last name (Ms. Mrs. Mr. Dr. Swami), unless otherwise
specified
• Rise when you are introducing someone or you are being
introduced
• Nonverbal communication is important
• Show common respect and consideration for others

17. 33--D AspectsD Aspects
of Personal Finesseof Personal Finesse
1717
Business
Etiquette
Social
Etiquette
Personal
Grooming

18. YOU DON’T GET A
SECOND CHANCE
TO MAKE A
FIRST IMPRESSION
YOU DON’T GET A
SECOND CHANCE
TO MAKE A
FIRST IMPRESSION

19. SO WHAT MAKES A PROFESSIONAL
 Money, training, and status aside, many long-time workers and managers will
tell you that professionalism is a matter of attitude and behavior. It means not
just knowing how to do your job, but demonstrating a willingness to learn,
cooperating and getting along with others, showing respect, and living up to
your commitments. It also means avoiding many kinds of behaviors that cause
trouble in the workplace.
 "It doesn't matter whether you're a ditch digger or the president of a university,"
says Girish. "If you behave the way people expect a professional to behave,
you'll be accepted and treated like one.“
 The benefits of acting professionally, he advises, can be substantial.
 Your managers will take you more seriously if you behave the way they expect
you to on the job," he says. "Otherwise, you're less likely to be considered for
promotions or important assignments. It's the people who exhibit amateurish
behavior who spend their career at the bottom of the totem pole
 Money, training, and status aside, many long-time workers and managers will
tell you that professionalism is a matter of attitude and behavior. It means not
just knowing how to do your job, but demonstrating a willingness to learn,
cooperating and getting along with others, showing respect, and living up to
your commitments. It also means avoiding many kinds of behaviors that cause
trouble in the workplace.
 "It doesn't matter whether you're a ditch digger or the president of a university,"
says Girish. "If you behave the way people expect a professional to behave,
you'll be accepted and treated like one.“
 The benefits of acting professionally, he advises, can be substantial.
 Your managers will take you more seriously if you behave the way they expect
you to on the job," he says. "Otherwise, you're less likely to be considered for
promotions or important assignments. It's the people who exhibit amateurish
behavior who spend their career at the bottom of the totem pole

20. Learn It
 Of course, like other life skills, professionalism is
something you learn; you don't just "become" a
professional overnight. The keys, according to
Girish, are practice and self-awareness.
 "Pay attention to your own behavior at work," he
advises, "as well as the way others behave. Whom
do you see as real professionals? How does your
behavior differ from theirs?" Take notice of your
colleagues who are most respected and whose work
or opinions are most valued by others, then emulate
those people
 Of course, like other life skills, professionalism is
something you learn; you don't just "become" a
professional overnight. The keys, according to
Girish, are practice and self-awareness.
 "Pay attention to your own behavior at work," he
advises, "as well as the way others behave. Whom
do you see as real professionals? How does your
behavior differ from theirs?" Take notice of your
colleagues who are most respected and whose work
or opinions are most valued by others, then emulate
those people

21. Answer the following questions
 Do you truly have all the skills required to be successful
at your job? If not, are you in the process of learning
them? A key trait among professionals is knowing what
to do and when to do it. Just as important, they know
what not to do. Avoiding incorrect or inappropriate
actions is crucial to your success.
 Do you truly have all the skills required to be successful
at your job? If not, are you in the process of learning
them? A key trait among professionals is knowing what
to do and when to do it. Just as important, they know
what not to do. Avoiding incorrect or inappropriate
actions is crucial to your success.

22. Answer the following questions
 Do you communicate well with others? This
means more than just conveying your own
thoughts and ideas. It means being able to listen
thoughtfully and respecting the thoughts and
ideas of other people.
 Do you communicate well with others? This
means more than just conveying your own
thoughts and ideas. It means being able to listen
thoughtfully and respecting the thoughts and
ideas of other people.

23. Answer the following questions
 Do your managers see you in the right light?
 "This is tough for anyone," says Girish, "but you need to look at yourself
through your boss' eyes." Does your boss approve of your attire, the hours
you keep, the way you conduct yourself in general? Does the boss seem
comfortable coming to you with special projects or to discuss problems or
ideas?
 If not, you may need to make some changes. "If you think your manager
has a problem with your level of professionalism," says Girish, "by all
means, talk it out. Ask for advice. Let your boss know you want to improve,
and ask for mentoring if you think it's needed
 Do your managers see you in the right light?
 "This is tough for anyone," says Girish, "but you need to look at yourself
through your boss' eyes." Does your boss approve of your attire, the hours
you keep, the way you conduct yourself in general? Does the boss seem
comfortable coming to you with special projects or to discuss problems or
ideas?
 If not, you may need to make some changes. "If you think your manager
has a problem with your level of professionalism," says Girish, "by all
means, talk it out. Ask for advice. Let your boss know you want to improve,
and ask for mentoring if you think it's needed

24. Answer these questions
 Do you live up to your commitments? In any job, you agree to do certain tasks.
Some tasks you must do routinely, without being asked, and management may
ask you to take on other responsibilities. A real test of your professionalism
comes in your ability to meet all these commitments while upholding the
standards of quality and timeliness set by your employer. But it doesn't mean
breaking your neck in the process.
 "We're all human," says Mohan "Managers value workers who know when to
ask for help, or who can admit when they're overloaded. If asking for help
means that the work will get done, and that your commitments are being met,
then that's a good thing. Good managers understand that the load has to be
shared sometimes, and respect employees who are smart enough to ask for
help."
 Do you live up to your commitments? In any job, you agree to do certain tasks.
Some tasks you must do routinely, without being asked, and management may
ask you to take on other responsibilities. A real test of your professionalism
comes in your ability to meet all these commitments while upholding the
standards of quality and timeliness set by your employer. But it doesn't mean
breaking your neck in the process.
 "We're all human," says Mohan "Managers value workers who know when to
ask for help, or who can admit when they're overloaded. If asking for help
means that the work will get done, and that your commitments are being met,
then that's a good thing. Good managers understand that the load has to be
shared sometimes, and respect employees who are smart enough to ask for
help."

25. Answer these questions
 What's your integrity level? The workplace can be cut-
throat, but if you are seen as conniving or a cheater,
your image will suffer. And "never, ever tell a lie,
especially to the boss," says Mohan. "I don't want my
employees to lie to me, even if they think they're telling
me something I want to hear."
 What's your integrity level? The workplace can be cut-
throat, but if you are seen as conniving or a cheater,
your image will suffer. And "never, ever tell a lie,
especially to the boss," says Mohan. "I don't want my
employees to lie to me, even if they think they're telling
me something I want to hear."

26. Answer these questions
 Do you practice the golden rule? "A true professional
treats others with respect, and expects the same from
them," says Girish. "This doesn't mean you have to let
people step on you, but it does mean showing concern
for their feelings, respecting their opinions, and being
honest with them. If you think someone else is
mistreating you, deal with it and tell them you won't
tolerate disrespect."
 Do you practice the golden rule? "A true professional
treats others with respect, and expects the same from
them," says Girish. "This doesn't mean you have to let
people step on you, but it does mean showing concern
for their feelings, respecting their opinions, and being
honest with them. If you think someone else is
mistreating you, deal with it and tell them you won't
tolerate disrespect."

27. Dr WILFRED MONTEIRO
website: www.synergymanager.net

28. CONTACT US
Dr Wilfred Monteiro
TELE : 91 22 9819843927
EMAIL: wm@synergymanager.net
Website: www.synergymanager.net
SYNERGY MANAGEMENT ASSOCIATES
sales force development expertise since 1993
SYNERGY MANAGEMENT ASSOCIATES
sales force development expertise since 1993
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