It does no good to do marketing if you can't TRACK how well it is working. The nice thing about online marketing is that there are a ton of great tools for analytics you can integrate into your marketing efforts. Video Webinar: https://youtu.be/XlCdSiZMyxI Topics: • Google Analytics: Setting up Goals and Conversions for time spent on site, form submissions, call tracking, eCommerce and more. Gain Insights into your visitors. • SEO Ranking Tracking: If you are working on moving up in the rankings it is important to track keyword rankings across multiple search engines. You can do that with automated reports each month. • Phone Call Tracking: You can set up a tracking number on your website and even set up rotating numbers to get insight into keyword level PPC and SEO clicks. Great benefits for training as well when you can listen to calls. Please come with your questions, and ready to share as well. There will be time for networking before and after. This will be an interactive class so bring along a laptop and we'll dive into a bunch of neat tools out there. Presenter Info: Jeff VanDrimmelen (MBA) is a serial web entrepreneur, educator, and national presenter. He has started multiple successful web development companies and is the CEO at CedarWaters (http://cedarwaters.com) a custom software company based in Frisco, TX.

1.
PRESENTED BY:
JEFF VANDRIMMELEN
HTTP://CEDARWATERS.COM
JEFF@CEDARWATERS.COM
Show me the Data! The Secret to
Success in ANY Marketing Effort

2. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who are you & why are you here?

3. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who am I?

4. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Class Overview
● SEO Reporting
● Call Tracking
● Google Analytics
● Conversions
● Audience
● Acquisition
● Behavior
● Other Cool Stuff

5. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
SEO Reporting Overview

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SEO Keyword Rankings

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Aggregate Rankings (Trends)

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Campaign Level Phone
Tracking and Routing

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Metrics, Recording, and Reporting

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Keyword Level Phone Numbers

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Google Analytics

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The Power of Data is in Goals!

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Setting up a Goal

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Goal Details

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Great Data about Goals

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Choose Date/Compare Periods

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Email Reports

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Audience

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Demographics

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Mobile Conversions

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Geo Location

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Browser/OS Information

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User Flow

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Acquisition

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Organic Keywords (Kindof)

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Social Value

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Behavior

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Site Speed

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Real Time

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In Page Analytics

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Questions

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Getting Help From Here

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Free Webinars- Meetups
http://www.meetup.com/DFW-
Online-Marketing-Meetup-
Webinars/
http://www.meetup.com/
DFW-Online-WordPress-
Users-Group/

34. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Search Engine Optimization (SEO)
● http://www.meetup.com/DFW-Online-Marketing-
Meetup-Webinars/events/227896485/

35. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Call Tracking - January Deal
● Use “jan16trackingwebinar” and waive the $50 setup fee
● http://client.cedarwaters.com/product/call-tracking-
service/

36. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Hourly Support
● http://client.cedarwaters.com/product/hourly-
support/
● Use “jan16deal” to save 10% per order!

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Client Portal

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Leave us a Review

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Questions & Additional Support
Contact me for a Brainstorm Lunch!
Jeff VanDrimmelen
jeff@cedarwaters.com