Marketers these days know that good website content can help develop your brand, help you get found and build a loyal audience base. What if you can use that content to increase your profits, while minimizing the administration required to do so? In this webinar, experts from WP Engine and Shopify will explore the following to show you how to marry WordPress with Shopify to increase profitability, while enhancing user experience and minimizing administration in the process.

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LOREM IPSUM DOLOR SIT AMET
PRESENTATION TITLE HERE
November 16, 2016
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CROP IMAGE
TO GRAY BOX
We’ll answer as many questions as we can after
the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after the
webinar
Use the “Questions” pane
throughout the webinar

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WHAT YOU’LL LEARN
● Why WordPress? Why Shopify? Why together?
● Adding content or commerce to your business and brand
● Use cases
1. Using Shopify Buy Button on your WordPress site
2. Using WordPress to complement your Shopify store
● How to streamline admin and reduce cost
● Q&A

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Content Marketing
Shopify
Corey Ferreira
● Passionate entrepreneur, business
school graduate
● Entrepreneur since 2008 before
joining Shopify in 2015
Director, Marketing Operations
WP Engine
Chris Long
● Experienced ecommerce operations
and technology marketer
● St. Louis Cardinals fan
● Space Camp graduate

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Why Shopify? Why WordPress?
Why Together?

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• Leading SaaS ecommerce
platform
• 325,000 active stores
• $24 billion customer annual
sales
• 1,400+ apps available
• Hundreds of ecommerce
built themes
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• 26% of the web runs on
WordPress
• Largest open source
platform on the internet
• 47k+ plugins available
• Largest open source
developer community in the
world
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● Best-in-class CMS + best-in-class shopping cart and inventory management
● Seamless user experience between brand and shopping
● Two secure platforms to protect your business and brand
● Easily administrate your digital assets in one place
● High performance + low Total Cost of Ownership = greater profit

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Adding Content to Differentiate Your Brand

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● Blogging increases your search
engine footprint
● Lower acquisition cost
● Provide relevant quality content
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Search Engines Brand Story & Identification Information
● Identify your niche and own it
● Give people a reason to feel
connected with your brand
● Opportunity to introduce new
products & collections
● Be a resource
● Optimize for long tail search.
● Nurture relationships and
become a trusted brand

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Adding Ecommerce to Increase Revenues

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● Take your offline business
online and go direct to
consumer
● Monetize your audience, loyal
following, and traffic to your
WordPress website
● Sell physical (or digital) products
versus the traditional
monetization methods such as
advertising and affiliate
marketing
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Make More Revenue Increase Brand Loyalty Increase Brand Awareness
● Provide loyal followers and fans
a way to support you directly
● Build a loyalty program and
collect customer data in your
CRM
● Branded items can help create
more brand awareness around
your website
● Ex: If you’re a restaurant: BBQ
sauce, T-shirts, hats, aprons,
etc. could help you get noticed
and acquire new customers to
your physical storefront
● Allows you to build a brand
through merchandising

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The Shopify Buy Button - What is it?

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● Add products to any site or
blog
● Quickly and easily adds
ecommerce functionality
to your site
● Utilize the Shopify
payments functionality
● Utilize the Shopify
analytics functionality
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Adding Shopify Buy Button to WordPress

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• Extremely easy setup
• No coding experience
needed to add products
• Quickly add product
names, descriptions,
prices, and images
1)Add Products in Your Shopify Store

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• Add “Buy Button” to
your sales channels in
the Shopify admin
• Pick your product or
collection to highlight
• Customize looks and
functionality of buy
button
2) Customize Your Buy Button

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• When you’re satisfied
with your customization,
just click on “Generate
code” top right
• Copy the code
3) Generate and Copy Your Embed Code

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• Open up your
WordPress site
admin, and navigate
to the desired page
by following the
“Pages” menu item
on the left
4) Navigate to Desired Page in WordPress Admin

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• Embed the Shopify
provided code into
your desired page or
blog post, along with
your regular content
5) Embed into Page or Post

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1. BBQ restaurant wants to begin selling sauces and t-shirts on their site. They embed the Shopify
Buy Button on their informational WordPress site.
1.An online fashion and apparel brand wants to embed ecommerce functionality into their digital
lookbook.
1.An online jewelry brand, built on Shopify, wants to highlight their new bridal collection. They
write a blog post in their WordPress blog, and use the Buy Button functionality to increase
conversion and user experience.
1.A local bike shop writes a WordPress blog post about an upcoming charity race. They highlight
team t-shirts for purchase, utilizing the Shopify Buy Button.
Ideas You Can Use
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Example - Contour.com
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Example - SynchroGenesis.com
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How to Streamline Admin + Reduce Cost

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1. Keep a single storefront, and a separate blog using a subdomain or subdirectory
1.For WordPress sites, use a managed platform (such as WP Engine)
a.Automatic security and core updates
b.24/7 support
c. Improved page load speeds
d.Built in page performance analytics
Administration Tips
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3.Use Shopify Buy Button to sell on your website and social channels.
a.Shopify payments
b.Shopify product catalog
c. Shopify analytics
Administration Tips (cont’d)
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Slides and recording will be made available shortly after the webinar
QUESTIONS AND ANSWERS

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RESOURCES
ADD ECOMMERCE TO YOUR WP ENGINE ACCOUNT IN MINUTES
50 WAYS TO MAKE YOUR FIRST SALE
WP ENGINE ECOMMERCE SOLUTIONS
WHY WORDPRESS IS FOR ECOMMERCE
ECOMMERCE KPIS: SEVEN WAYS TO MEASURE SCALABILITY AND SUCCESS
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HELP US IMPROVE

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THANK YOU
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@wpengine
@shopify