delMango pre opening brochure

WORK URL
1
Introducing
Bali’s
first
Urban
Couture
Retreat
Opening
May 2011
SELECTED ESTATES OF ASIA (SEA)
Pte. Ltd.
Resort Development & Management |
Marketing | Concept Solutions |
Singapore Registered Office
5 Shenton Way, #12-05 UIC Building
Singapore 068808
delMango Villa Estate
Seminyak Gardens
c/o Pt. Bali Permata Indah
Square 9; Jalan Raya Seminyak 504,
Seminyak - Bali, 80361; Indonesia
OfficePhone: +62 361 734 078
info@seacollection.biz
www.seacollection.biz
compiled by SEA/fmp - Nov. 2010

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cosmopolitan avant-garde sophisticated
ON SALE NOW – ONLY 5 VILLAS REMAINING
SALES OFFICE: SQUARE 9 building
Jalan Raya Seminyak 504 Seminyak Bali 80361
Ofﬁce: +62 361 734 078 Mobile: +62 813 5302 6213 info@seacollection.biz www.seacollection.biz

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The Developer - Selected Estates of
Asia Pte. Ltd. Sinpapore
We in the luxury hospitality industry are
living through tremendous times, as
challenging and complex as they are
auspicious. Global economic uncertainties
and massive social and cultural shifts are
changing consumer expectations while
unprecedented emerging market
afﬂuence and an aspiring middle
class are adding breadth and
depth to the industry's identity.
The deﬁnition of luxury has
changed considerably in recent
years. No longer the privileged
domain of the happy few, it is an
eclectic, competitive and highly developed
marketplace. Luxury today is
simultaneously conservative and
contemporary, extravagant and minimalist,
vintage and modern, elite and accessible
—it is art as well as commerce, an industry
and a philosophy.
While disparate and diverse, however, our
community is bound by the same belief
that unparalleled quality, innovation, highly
personalized service and a future oriented
and sustainable design are the principal
cornerstones of our industry.
We believe that our individual and
collective success hinges on our
ability to evolve with the times. It
is thus essential to shape a
community of fellow
professionals to empower and
enhance our network,
intelligence and development
aspiration. Consequently we believe
that the time is ripe for the introduction of
innovative development and operating
concepts: It is our desire and our
expressed intention to operate delEstates
as the new brand which embraces the
principles of ‘Ethic, Ethnic & Sustainable
Luxury’ to be launched in Bali.
2009
Green

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LUXURIATE

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Selected Estates of Asia, Pte. Ltd.
is creating awe-inspiring properties with
distinguished Balinese and international
architects and designers. From eco-friendly
holistic spa retreats, five-star mixed-use
hotel developments, to signature villa
estates, or your own exclusive
residence, Selected Estates of
Asia puts superior and highly
personalized service, a proven
hospitality management and
associated specialists at your
fingertips.
With over 20 years of 'on the ground'
experience attained around the globe,
Selected Estates of Asia's core business is
green hotels, spa and health retreats along
with other tourism based property
developments. We offer our client's first
hand experience and provide a unique,
specialized advisory service tailored to meet
their individual requirements. We can
provide conceptual development, market
research, economic feasibility reports,
strategic business planning, project
development, through to product
sourcing, sales and marketing, pre-
opening and on-going operations
in hotel, spa and health retreats.
Whether you are looking to
develop a new brand or concept,
revive an existing project or simply
require the assistance of a qualified
and experienced specialist, our team of
professional consultants are always on
hand to assist.
Frank M. Pfaller, CEO
Ronny Tome, Managing Director
2009
Green

6
The Brief
Bali Architects Yoka Sara/Ketut Arthana
and Japanese Interior Designers
Nobuyiki Narabayashi were invited to
- create something entirely different
- do not follow the current trends of
‘minimalism’
- introduce an ‘ethnic & ethic fusion
design’

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dare
to be
eco
luxury
delightful deliciousdelirious

8
discerningly
eco
luxurious
the ‘del’ brand
embodies and
transmits a strong
differentiation.
a clear and
coherent holistic,
sustainable and eco-
luxury oriented
Lebensart message
dedicated
demandingdescriptive

9

10
Reception
Concierge
deLounge

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delMangoLounge is an authentic portrait of the “Ethical & Ethnical Luxury” which is the main focus of
the general concept behind the 'delMango Villa Estate'. It reﬂects a traditional Balinese lifestyle for year
round outdoor, relaxation and entertainment.

CONCEPT
DEFINITION
The stunningly beautiful
building is brought to life
through the use of
sophisticated rustic black
bamboo structural elements
and a stylish modern yellow
bamboo screen that
envelopes the entire
building; simplicity and
naturalism rules again.
Walk through a stunning
entranceway with open fire
and water features. Cross
the bridge and enter the
cocooned sanctuary of your
reception parlor. Eclectic
piped music welcomes you
- you have arrived! Here,
dark Balinese natural stone
flooring and one heavy table
& bench, handcrafted of
recycled wood, set the
tone. Guests are welcomed
by the Concierge, offered a
refreshment and guided to
their private villa, where
they check in.
The deLounge occupies the
first floor, accessible by a
curved bamboo staircase.
White toned terrazzo floors
and custom designed ultra
comfortable lounge furniture
in the ‘white section’
featuring a particular style
with strong Japanese
influence is made from
recycled materials and
hand-woven Japanese
fabrics. This insinuates a
perfect modern
interpretation of traditional
Balinese and Japanese art-
de-vivre. A sunken
Japanese table is the main
feature in the ‘black
section’, where the shiny
floor of compressed
bamboo, framed by a
feature of pebbles made
from recycled glass are true
eye catchers.
Sit down, relax, savour the
exotic Tapas and enjoy the
views across the water
ponds.

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CONCEPT
DEFINITION
CONTINUE
In a few words - you will
ﬁnd yourself within the
deL universe ... a lounge |
bar | delicatessen with an
innovative fusion cuisine,
especially created by Pak
Degan, former corporate
Chef of Banyan Tree.
To us, Eco-Luxury does not
mean 'opulence and
redundancy' but rather the
essentials, ethnic gestures
that are contents oriented,
free spaces with scattered
lounging elements. It means
creating a building without
destroying its surroundings,
creating processes which
have a strong behavioral
sense and are capable of
becoming generators of
healthy, natural beauty.
The result: A dynamic, fresh
and vivid, multi-purpose
ediﬁce set under a
spectacular ancient Mango
tree!
delMangoLounge, an island
and a natural sanctuary in a
fast and hip and buzzing life
in the centre of Seminyak.
It is luxury as we
understand it: Unrivaled
locations, architecture and
spectacular design that
combine to deliver an
ARCHITECTURE
The architecture for this
project emphasizes on
the integration of nature.
Various layers of screens
are causing ever
changing sensations for
the senses. Views, lights,
sounds, fragrances - an
ever changing array of
sensual attractions.
INTERIOR DESIGN
Japanese creative guru Nobuyuki Narabayashi, former lead designer of
SuperPotato, now head of desaign9 and team fully understand and support
our philosophy.
In close collaboration with Ketut Arthana, a well established Balinese
architect and specialist in bamboo structures, this fusion of traditional
Japanese and Balinese ethnic design which respects all the requirements
for today’s comfort, is setting new benchmarks.

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Description
Traditional Balinese lifestyle
for year round outdoor
living, relaxation
and entertainment.
Combining sustainable
design elements such as
open plan living allowing for
natural ventilation and
lighting, spacious
living areas and a practical
kitchen with the latest
Ariston appliances, the
villas are fitted with all the
creature comforts one is
accustomed to.
Taking on his first signature
project in Bali, Japanese
interior design
guru, Nobuyuki
Narabayashi, former lead
designer of ‘SUPER
POTATO’ and his creative
team envisaged a simplistic
interior with a true earthy
note.
This was brought to life
through the use of natural
volcanic stones, sleek
granite, subtle toned
terrazzo, recycled teak for
walls, antique timber for
floors and custom made
furniture created again from
recycled teak wood
embellished with hand-
woven Japanese fabrics.
delMangoVillaEstate
provides a level of ‘natural’
luxury only found in Bali.
Combining the best
elements from the past with
the latest technology
available, this certainly is
Bali’s most avant-garde villa
estate located in a private
garden sanctuary in the very
heart of Seminyak.
Attention to detail is evident
no matter where your eye
may wander.
avant-garde
daringly different
couture eco-luxury

15
The Brief
Our architects and
designers were simply
invited to
create something entirely
different
do not follow the current
trends of ‘minimalism’
introduce an ‘ethnic & ethic
fusion design’
craft and inspire a
‘tantalizing sensation for the
senses’

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DRIVEN BY
PASSION &
DEDICATION
A ‘floating’ structure of
yellow bamboo. The
lounge is ‘tied’ to strong
black bamboo pillars and
the entire edifice is
enveloped with a
bamboo screen.
One of the main features
is certainly the 7.5 x 1.8
m acrylic partition
towards the kitchen with
inlays of tree branches ...
(right - above)
Furniture is Muji-style,
light weight &
manufactured with
sustainable materials.
Airy curtains & pebble
floor features of recycled
glass. (right - below)
WE CRAFT
ORIGINALS

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AMBIANCE &
EXPERIENCE
The reception & concierge
area on the ground level
features inviting views
toward the central garden &
reflection pool. It is airy and
rather scarcely furnished -
one stand-up reception
desk, and one heavy long
table & bench.
The upper floor - deL - is a
mezzanine with enticing
vistas - quite a sensual
affair.
You enter into an empty
space of predominantly
white terrazzo floor - Muji-
style furniture is held in
white & red and stacked, so
you can have your seating |
dining arrangement set up
wherever you prefer.
The Japanese lounge is
kept in black - compressed
black bamboo flooring with
an adjacent garden of glass
pebbles & a Japanese
sunken table are setting the
tone.
All-day-dining & lounging
whenever and wherever you
desire.
Organic tapas from Pak
Degan’s signature cuisine
and Bali’s the finest
patisserie.
Full in-villa dining services
are provided.

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SUMPTUOUS 3-BEDROOM VILLA
spreading gracefully over two ﬂoors
TROPICAL AL-FRESCO LIVING IN THE HEART OF COSMOPOLITAN SEMINYAK

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couture comfort
sensually designed
over two ﬂoors

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FACILITIES &
SERVICES
LOCATION
delMango Seminyak
Gardens - Bali’s most
avant-garde villa estate
located in the heart of
cosmopolitan Seminyak.
Opulent and
sophisticated tropical
living, shaded under
century old mango trees,
capturing the very
essence of the Balinese
lifestyle.
RESIDENCES
Strictly limited edition of
j u s t f o u r t e e n u l t r a
luxurious properties built
on large land plots
between 233m2 and
447m2. Each villa has its
own individual pool with
established landscaping
to ensure the utmost of
privacy. Step into your villa
and you enter a private
oasis that encompasses
the traditional Balinese
style for year round
outdoor living, relaxation
and entertainment.
CHARACTERISTICS
• Architecture by Bali’s
very own internationally
acclaimed Yoka Sara.
• Residences fully
designed by Nobuyuki
Narabayashi, former lead
interior designer of
‘Super Potato’.
• Floors created from
cool blonde antique
timbers, sleek granite
and volcanic stone.
• Recycled timber used
for walls.
• Open plan living and
dining

WORK URL
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Couture
Architicture & Design
One bedroom | one bathroom villa
pool | jacuzzi
Two bedrooms | two bathrooms villa
private pool

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tropical urban
design
on ground-
ﬂoor level only

Distinguished
Guest Services
delMangoVillaEstate will
be operated as a fully-
serviced retreat, with all
the guest services one
would expect from a
luxury hotel, yet provided
in the privacy of ones
own villa and tailored to
the requirements of our
discriminating guests.
Professional
management will be
provided by an
internationally
experienced and
dedicated Chef-Butler/
Housekeeper duo,
working in multi-function,
under the direct
supervision of CEO,
Frank M. Pfaller
Our culinary supervisor,
Pak Degan, Maitre
Cuisinier, is Javanese
born with a true
cosmopolitan upbringing.
Former Corporate Chef
of Banyan Tree Hotels
and Resorts, Pak Degan
has earned his
distinction with tenures
at the One&Only Resorts
in the Bahamas, as well a
with Grand Hyatt in
Indonesia.

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Distinguished
Guest Services
At delMangoVillaEstate,
personalized service will
be taken up a notch. As
soon as guests arrive,
they are checked in by
the host and invited to
select one of the three
distinctive services on
offer.
1st - Private Host has a
major-domo assigned to
your needs at all times,
which means you don’t
have to lift a ﬁnger
throughout your stay.
2nd - Discretion - is to
have a discreet service
where the staff will kindly
remind you when your
villa suite needs to be
cleaned up and will do
so without disturbing you
at all.
3rd - Eco - addresses
the villa estate’s attempt
to save more energy by
offering you the chance
to reuse your bed linen
or towels on the second
day.

Management Philosophy
Cherishing the classic hospitality tradition of excellence and providing superior services to
our owners and guests.
Thinking and acting without the constraints of a large chain, thus maximizing the hotels
potential without surrendering to standardization.
No two people are alike, and we ﬁrmly believe the same should apply to this autonomous
luxury retreat. We must meticulously reach and maintain highest standards of quality and
personalized guest services, but our properties will not bear the dull stamp of conformity.
Adopting a soft-branding approach in deﬁance of the mediocrity and uniformity that
pervades much of today´s chain hospitality industry.
Those must be the tasks, which shall be pursued with pride and exuberance.
conceived & operated by

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CONTACT
delMango Villa Estate - Seminyak Gardens
OfﬁcePhone: +62 361 734 078
VILLA RENTAL
RATES
SERVICES
TERMS &
CONDITIONS
delMangoVillaEstate will be
operated as a fully-serviced
retreat, with all the guest
services one would expect
from a luxury hotel, yet
provided in the privacy of ones
own villa and tailored to the
requirements of our
discriminating guests.
Professional management will
be provided by an
internationally experienced and
dedicated Chef-Butler/
Housekeeper duo, working in
multi-function, under the direct
supervision of CEO, Frank M.
Pfaller.
• vip airport & visa service
• pre-arrival in-villa grocery
stocking
• bespoke private event
catering
• in-villa dining
• sundowner & full-moon
celebrations
• afternoon tea ceremony
• daily housekeeping/turn-
down service
• valet service
• private chef
VILLA SIZE TRANQUIL
SEASON
HIGH SEASON PEAK
SEASON
1 BEDROOM
390.00 468.00 585.00
2 BEDROOM
550.00 660.00 825.00
3 BEDROOM
770.00 924.00 1.155.00

delMango Villa Estate Seminyak Gardens
PRICE LIST
LIFESTYLE
OWNERSHIP
a new tranquil
location in the very
heart of town
!Seminyak Gardens"
Developers:
Selected Estates of Asia
Architect:
Yoka Sara
Interior Designer:
Nobuyuki Narabayashi
LOT VILLA VILLA SIZE
LAND
SIZE
(m2)
BUILT
AREA
(m2)
LIVING
SPACE
(m2)
PRICE
(USD)
STATUS
1 Villa Madu 3 bed / 1 storey 442 208 275 $756,000
2 Villa Amplem 3 bed / 2 storey 345 244 286 $787,000 SOLD
3 A Villa Manalagi 1 bed / 1 storey 233 95 133 $367,000 SOLD
3 B Villa Kuini 2 bed / 1 storey 310 164 212 $582,000 SOLD
4 A Villa Harum Manis 1 bed / 1 storey 227 95 133 $367,000 Reserved
4 B Villa Udang 2 bed / 1 storey 317 164 212 $582,000 SOLD
5 A Villa Gatep 1 bed / 1 storey 233 95 133 $367,000
5 B Villa Podang 2 bed / 1 storey 329 164 212 $582,000
6 A Villa Golek 1 bed / 1 storey 233 95 133 $367,000 Reserved
6 B Villa Indramayu 2 bed / 1 storey 333 164 212 $582,000
7 A Villa Apel 2 bed / 2 storey 312 194 252 $692,000 SOLD
7 B Villa Brazil 3 bed / 2 storey 447 278 363 $998,000
8 A Villa Gedang 1 bed / 1 storey 233 95 133 $367,000
8 B Villa Lali Jiwo 2 bed / 1 storey 335 164 212 $582,000 SOLD
***Current pricing valid till 31st August 2010. Pricing subject to change without prior notice from the developer or associated companies.***
UPDATED: July 2010

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cosmopolitan avant-garde sophisticated
ON SALE NOW – ONLY 5 VILLAS REMAINING
SALES OFFICE: SQUARE 9 building
Jalan Raya Seminyak 504 Seminyak Bali 80361
Ofﬁce: +62 361 734 078 Mobile: +62 813 5302 6213 info@seacollection.biz www.seacollection.biz

30
LUXURIAPROPERTY58 59LUXURIAPROPERTY
BALI delMango
odern yet environmentally friendly is what best
describes delMango Villa Estate. Fourteen private
villas designed by internationally acclaimed Bali
architect Yoka Sara, with interior design by Japanese designer,
Nobuyuki Narabayashi, the former lead designer of world
renowned creative guru ‘Superpotato’. Strategically located at the
corner of Jalan Seminyak, the location is only a short stroll from
the famous Seminyak beaches and the convenience of Sunset
Road. delMango is a living testimony that luxury living can be
energy efficient and environmentally sustainable. Built within
an established landscape, delMango Villa Estate - Seminyak
Opulent tropical living, shading under century old Mango trees capturing
the very essence of the Balinese lifestyle.
Eco-Tropical Living
Gardens is set within a lush tropical environment of a former
private Seminyak residence. This combined with its remarkable
architectural design and interior finish makes delMango villa
estate, one of the most outstanding avant-garde developments
in Bali. The villa is an oasis that encompasses the traditional
Balinese style for year round outdoor living, relaxation and
entertainment. Set on individual plots of land between 233 - 447
m2, delMango Villa Estate sits on approximately half a hectare of
land right in the heart of Seminyak. Fully furnished and managed
by an experienced international hotelier, your investment will
generate an attractive rental return year after year.
Amenities:
24 hour Concierge, VIP airport transfers,
in-villa dining or private chef upon request,
spa and members lounge, business centre,
Wifi throughout, housekeeping service,
valet parking and access to private beach
club reserved for members only.
Price Range:
Starting from USD 350,000
delMango Villa Estate Seminyak Gardens
C/- PT. Bali Permata Indah
Square 9 - Jalan Raya Seminyak 504
Seminyak 80361, Bali - Indonesia
Phone. +62 361 734 078
Website. www.seacollection.biz
Selected Estates of Asia Pte.Ltd
Singapore - 068808
LuxuriousLiving Unveiled
Eco-
Living
delMango
modern &
tropical
PROPERTY
FEBRUARY - APRIL 2010
IDR 45 000 / SGD 8
RM 20 / HK 48
Jakarta
Bali
Malaysia
Singapore
Hottest Properties
available!
40
JAKARTA • BALI • SINGAPORE • MALAYSIA
mediareview

31
mediareview
18
island life
19
no place
like homefrom interviews with the movers and shakers of the island’s
property industry to the a to z of building your own pad, here is all
you need to know about making yourself a home in bali
region and
t. Build housing
ops along
nvestment: buy
nt blocks, even
uildings, which
or the local
own. Improve
g and wait to
nvestment:
tirement
no shortcuts
ity! When the
you feel like
here your roots
ice is for “land
good land, also
ouse”.
cks in remote
lish a tree
en years you’ll
ds of the first
lease may still
another one or
at a safe way to
a joy to watch
w on trees.
are a good
t there is big
e south-east
he widening
s Mantra
25 kilometres
Klungkung,
ficant
area.
vironment,
nvironment.
onalise their villas
he developers had
d another set of
villas. The result
tely customised
great commercial
lso express
ividual owner’s
cial to be a
o be an investor?
mutually exclusive
view? From
one can be an
omeowner.
rchases a home
in a country that does not offer
any form of credit to overseas
buyers is making a significant
investment decision. Anyone who
has done a correctly structured
legal investment in property on
the island in the last decade in
the vast majority of cases is very
thankful of the benefits they have
reaped.
there are many investment options
in property and real estate (buying,
time-based leasing, investment,
etc…), which do you offer, which
is the more lucrative option for a
long-term investment, and why?
There is no “one-size-fits-all”
strategy out there. Our history as
a firm has been about facilitating
individual ownership of private
luxury villas and allowing those
individuals (the vast majority of
whom live overseas) to maintain
a property here in Bali which is a
serviced holiday home for their
own enjoyment, while having
commercial dimensions which
allow owners to rent to third
parties as much or as little as
they choose, and maintain the
physical asset in such a manner to
facilitate capital growth.
what do you see in the future
of bali’s development scene?
Hopefully as things get more
expensive more professionalism
will be injected into the market.
Bali’s reputation has suffered
from too many cowboys and
ex-timeshare sales people who
suddenly feel they have the
ability and wherewithal to do
developments. The new governor’s
focus on rationalising zoning
and approvals for building codes
bode well for the future. The
key question on most people’s
minds is what the government is
going to do about infrastructure
(electricity, roads, water supplies,
sewage etc).
what are the insurance options for
a property investment? Insure and
include earthquake, volcano, and
tsunami coverage.
25
bali property a-z
text chris le
Appraiser – Guy that tells you how
much your life is worth.
Beaurocracy – Serves to frustrate
and complicate any property deal.
Contractor – No better friend, no
worse enemy.
Development – Turns a tropical
paradise into an urban nightmare.
Electricity – Lightbulbs don’t run on
imagination.
Freehold – Absolute ownership
of land, sometimes through a
nominee. Look up the word “trust”.
Garage – Place to keep your car, old
stuff, spare fridge or dead hooker,
not so many in Bali.
Home – Where the heart is.
Improvement – That stripper
pole in the living room, that’s an
improvement!
Joint Tenancy – Disadvantage:
you own it with someone else.
Advantage: If he/she dies, it’s yours.
Keys – Open locks that otherwise
keeps burglars, beggars, and
unwanted lovers out.
Lawyer – Let’s be honest, you’re
not smart enough to understand
anything more complicated than
hellobali, much less a legal contract.
Mansion – Some people in Bali call
them “villas”.
Notice of Default – Nothing to
worry about; just carry on with life
as usual.
Owner – The person who bought
the villa where you are partying and
otherwise trashing.
Property – Mine, not yours.
Qualify - Congrats! You’re good
enough!
Rent – Paying for something that
doesn’t belong to you. Like alimony.
Sea View – Something very
affordable in Bali for most Kings.
Title – Proof of ownership, like a
wedding ring.
Unimproved Land – Some people
call it “nature”.
Villa – Any structure in Bali with a
pool and multiple beds.
Water – Something you want to
have at your house, toilets don’t
flush on miracles.
X – Signature of the illiterate person
you stole your land from.
Yard – Area where you control
nature within your home.
Zoning – What Bali lacks.
frank m pfaller
delmango (selected
estates of asia)
with real estate companies sprouting all around
like blackberries at a high school, how do you
plan to stay competitive? By being dedicated to
excellence and the provision of superior services
to our owners and clients. Selected Estates
of Asia (SEA) offers a high-profile presence
in the luxury market, combined with a global
network of renowned strategic partners from
within the hospitality industry. Specialising
in the development, positioning, sales and
marketing and general management of mixed-
use developments, our company provides the
following one-stop services to joint venture
partners and investors. We are not a real-estate
company or agent, but developers/operators/
marketers, offering a “one-stop-solution”.
how are you going to involve the balinese
community in the vicinity with your property
development? Whilst delMango is an “urban
development” in the centre of Seminyak with
fewer opportunities for a direct participation
of neighbours, in the case of our other projects
in rural Bali, the following opportunities are an
integral part of our development concept:
Employment opportunities for local
specialists for traditional bamboo structures,
mud- walls, landscaping/gardening etc.
Fair-trade agreements with local farmers for
supply of organic vegetables/meat etc.
Integrated hotel-school providing
local Balinese community for employment
All the surrounding farmers will be encouraged
to switch to certified organic farming, so that
most food ingredients can be purchased from
local suppliers, ensuring the surrounding Balinese
society directly partakes in the economic benefit.
This will not only benefit Balinese families but also
the environment. Buying food and other supplies
from local producers means significantly reducing
CO2 emissions, yet the highest standards for
impeccable quality will be continually upheld.
how has the market changed in the last 15 years?
Dramatically! Depending on the area, Bali starts
to become more exclusive and therefore more
expensive, hence you can see a different kind of
clientele on the island: people looking for quality
and are willing to pay for it. Fifteen years ago Bali
was known as a beach/surf destination attracting
backpackers from around the world. Now it is
known as an island of culture, traditions, natural
beauty, a great place to lead a life of higher
quality and a destination for people who are now
looking for a place to retire in style after a life of
hard and successful work. This trend also shows
in the kind of shops and restaurants opening up
in Bali, especially in Seminyak. Interest in villa real
estate is also very big now. Bali is known as one
of the best places in the world now for a good
investment. All are signs that Bali is attracting the
right kind of people from around the world and
has changed its image totally.
other properties to check out
Pasraman Bhagawan Private Residences, T: 0361 703 361, www.wpenterprise.com
Anantara Uluwatu, www.balianantarauluwatu.com

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What is the basic idea behind
Selected Estates of Asia?
Our vision is to act as innovate
developers, cherishing the classic
hospitality tradition of excellence,
whilst thinking and acting – allow
me to use the phrase “outside
the box” – meaning without the
constraints of a large chain or
organisation. This puts us into a
position to be able to maximise
the property’s potential without
surrendering to standardisation.
When it comes to
accommodations, my own
expressed philosophy has always
been that no two people are alike,
and I really believe the same
should apply to luxury hotels and
villa estates. While every property
has its very own character,
style and concept and must
meticulously reach and maintain
highest standards of quality and
personalised guest services, none
should have to bear the dull stamp
of conformity.
Tell us about your professional
background.
In a nutshell, I was born and
educated in Bavaria, Germany,
became manager of a discotheque
in the Canary Islands at an early
age of 18, the youngest hotel GM
at the age of 22 at the famous
Blue Marlin Hotel in Malindi,
Kenya, where Hemingway wrote
his book “Snows of Kilimanjaro” –
please do note, however, that this
was well before my tenure – but
that’s where I really came into
touch with the world of affluent,
sophisticated and seriously rich
people; royalty who came to hunt
The Big Five and fish for Marlin.
Thereafter, again, I was the
youngest GM with an opening
assignment of a five-star hotel
back in Fuerteventura at 25,
followed by a three-year tenure
with world-renowned hotel and
casino developer Sol Kerzner,
whom I really view as my mentor,
in South Africa and Mauritius.
I then established my own
company, Selected Hotels
Promotion LC, specialising in
new resort concepts, openings,
positioning, management of
hotels, venturing into the mixed-
use market with luxury properties
over the past few years.
After travelling around the
world, what opinions do you
have regarding the hotel
industry in Bali?
I do prefer private and individually
owned and operated hotels as
opposed to large chains. In today’s
world driven by innumerable
mergers and acquisitions mainly
by hotel chains, “individuality”
and “personal guest services”
are essential, and in this aspect,
Bali makes a pleasant exception:
even large internationally-run
properties provide you this very
gracious home-away-from-home
feeling, due to their blissful
Balinese staff, their standards
of quality and the breathtaking
surroundings.
You were appointed as
WorldGuide’s “Ambassador
Extraordinaire” by the American
Academy of Hospitality Sciences,
tell us more about that.
I am acting on an honorary basis
as International Trustee for the
American Academy of Hospitality
Sciences (www.stardiamondaward.
com), the world’s premiere
organisation for awarding
excellence in travel, cuisine,
luxury products and services, as
well as being an “Ambassador
Extraordinaire” for WorldGuide,
a meeting place for individuals
who value a sophisticated lifestyle
and appreciate fine hotels. The
Academy’s Five-Star-Diamond
award is regarded as “the Oscars”
of the luxury hotel business.
With WorldGuide, we will
launch a new and very exciting
cross-marketing platform for
professional hoteliers, the
HoteliersGuild. With that, we will
create a global society of like-
minded Hoteliers that will become
a recognised authority as well as a
cross-marketing and sales tool for
their respective properties.
How do you deal with
environmental issues when
it comes to developing your
properties?
At Sacred Mountain Sanctuary, in
Sidemen, our eco-luxury bamboo
development, we are designing a
first-of-its-kind, fully sustainable
prototype eco-lodge and life-
style-camp. The “EcoLodge” will be
our prototypical zero-emissions
villa, and may well serve as a
pioneering project for Bali and
hopefully other developments
elsewhere.
As a visitor, what is your
opinion of Bali?
So many surveys and people can’t
be wrong. Bali was voted Number
One Island Destination in the
World, beating Phuket.
I had been told that you
either love or hate Bali, but
for me, I simply feel very good
here, and appreciate the rather
relaxed way of life without closing
my eyes and my mind to such
important issues like the ones you
mentioned before.
There have been some dispute
about the development of
tourism in Bali and its effects on
the environment and cultural
authenticity, what is your take
on that?
Now you are touching a very
sensitive issue! Whilst it is very
frank m pfaller is a connoisseur extraordinaire, with the title to
prove it, and the hotel know-how that has luxury estates and
accommodations lining up for his services
text annisa dharma images courtesy of frank m pfaller
HelloBaliJan10 OK.indd 18 12/21/09 1:16:44 PM

33
mediareview
19
pleasing to note the efforts of
the local hotel associations and
certain properties, it has to be
said that in general a lot remains
to be done. It is, however, not a
speciﬁc Balinese problem, as it
occurs, unfortunately, in most
of the top tourist destinations I
know of.
Whilst I feel that it’s
not appropriate for me to
advise the authorities on
environmental issues – as I am
not really an expert, mind you
- I would however suggest the
obvious, namely that the local
infrastructure must grow in
accordance with the increasing
tourist arrivals and to set stricter
guidelines for new developments
with benchmarks as to minimum
requirements for environmental
protection and sustainability.
Most importantly, I do believe
that education plays a mayor role
in this context, as it’s the root of
how a culture or society develops.
Last but not least, what is
your motto?
Life is NOT a journey to the grave
with the intention of arriving
safely in an attractive and well-
preserved body, but rather to
skid in sideways, chocolate in one
hand - martini in the other, body
thoroughly used up, totally worn
out, and screaming, “Wow! What
a ride!”
It’s not the years you add to
the life, it’s the life that you add
to the years.
HelloBaliJan10 OK.indd 19 12/21/09 1:

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mediareview
“The initial brief to
the architects was
to ensure that things
were kept as simple
as possible from
day one – ‘simple
sophistication’...”
this page: simple sophistication -
designed by the former head of
Japan’s famed superpotato agency
delmango’s interiors are sure to
surprise and delight.
style ﬁle property
delving into
delmango
located in a private garden sanctuary in the heart of seminyak, delmango
villa estate offers investors a worry-free investment, and simple stylish
sophistication...with an innovative green design and funky superpotato-esque
interiors by noboyuki narabayashi we think they’ve got the balance just right...
from the bali style editorial team images by delmango villa estate
this page: 3-d
imagery of
the innovative
3-bedroom villa
at delmango villa
estate, seminyak.

37

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SELECTED ESTATES OF ASIA (SEA)
Pte. Ltd.
Resort Development & Management |
Marketing | Concept Solutions |
Singapore Registered Ofﬁce
Singapore 068808
delMango Villa Estate
Seminyak Gardens
OfﬁcePhone: +62 361 734 078
compiled by SEA/fmp - Nov. 2010
delMango
unveiled

delMango pre opening brochure

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