Brief overview on how to businesses can engage their customers using fun trivia and quiz tools and the benefits including: Capturing Leads Increase Information Retention Increase Ad revenue for Publishers

1. VOICES HEARD MEDIA
The Leader in User Engagement Applications
Test Your Users… They’ll Thank You!

2. • Benefits of Testing Users
• Contest
• Out-of-Home Mobile Experiences
• Educational Conferences
• ELearning
• Increase Revenue

3. Traditionally trivia and quizzes have been thought
of as simply something fun to do, but companies
are finding out that using these tools can help
achieve the following goals:
• Capture Leads
• Provide Fun and Competitive Experience
• Increase Information Retention
• Encourage Learning
• Increase Ad Revenue

4. Trivia as a Sweepstakes
Increase Email Newsletter Registrations
Media Company wanted to increase
engagement and increase registrations for
sponsor’s email newsletter around a
Smashing Pumpkins concert give away.
Set Up and Location
VHM Trivia product was embedded on the
company’s website and Facebook tab. The
event required the user to register after taking
the first question. Once registration was
completed the user would be entered into the
sweepstakes and be able to finish taking the
quiz.
During the registration process the user also
had the option to sign up for the sponsor’s
email newsletter
The Results
• 52.71% of unique visitors entered
• 33% of those users opted in to the
sponsor’s email newsletter

5. Engaging Out of Home
Engaging Out of Home
HGTV wanted to help its fans pass the time as
they waited in line and create higher brand
awareness during their CMA Festival Lodge
event.
Set Up and Location
VHM Trivia product was displayed on the 50’
TV screens within the Lodge!
Festival goers were able to answer Trivia
questions directly via their smartphone, with
results being displayed on the TV screen VHM Trivia on TV Screen
monitors within the Lodge.
This provided interaction on-the-fly and
enabled participants to immediately see how
they stacked up against other fans!

6. Testing Conference Attendees
Make Conference Booth Attendance Fun!
Conference organizer wanted to encourage
attendees to visit each booth and increase
their email registrations.
Set Up and Location
Each day of the conference new questions
were created about each sponsor. Attendees
could find the answers to the questions by
visiting each booth.
Once they answered the questions the users
were entered into a leaderboard displayed on
TV screen at the conference and prizes were
given out to the users with the highest point
totals.
The Results
• 82.61% of unique visitors interacted

7. Information Retention
Global education in a fun environment
A collaborative learning network consisting of
teachers, students and parents from over 200
countries uses VHM Trivia to enhance their
online learning tools and classroom-ready
activities.
Set Up and Location
Trivia games of various subject matter, e.g.
“Branches of U.S. Government” and “Armed
Forces Around the World”, have been created
to supplement other learning materials on
dedicated topic pages.
Students are provided with a fun and
informative format in which to test their
knowledge about specific subjects, and are
provided with instant results and feedback.

8. Increase Revenue
User Initiated Auto Refresh - Top Example
Advertisements can be set to refresh based on a
user’s actions. This technique can be used to
throttle up or down a particular campaign’s
committed impressions based on how well or poorly
the campaign is performing, or this can be used to
rotate several advertisers within a given ad location.
Event Sponsorship - Bottom Example
The other way to benefit advertiser is to include their
ad within the experience after the user has been
participating.