O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
MENTAL MODELS 
AS INFORMATION RADIATORS 
LEAN UX FESTIVAL 
#LEANUXFEST – SEP 16, 2014 
WOUTER WALGRAEVE - NASCOM
I AM WOUTER WALGRAEVE 
HI! AND I WORK AT NASCOM IN GENK.
MENTAL 
MODELING
“MENTAL MODELS ARE ESSENTIAL TOOLS 
ALLOWING US TO NAVIGATE THROUGH LIFE”
HOW DOES A FLY LAND ON A CEILING?
FALLING FORWARD? 
OR BACKWARDS?
WHAT’S THE USE 
OF THE STRIPPED 
PATTERN ON A 
ZEBRA?
+ 
IS IT A BLACK ANIMAL WITH WHITE STRIPES OR THE OTHER WAY AROUND?
HOW YOU INTERACT WITH A TECHNOLOGY 
IS A FUNCTION OF YOUR MENTAL MODEL 
OF THAT TECHNOLOGY
THE MENTAL MODEL OF A 
“WATCH CONTROL CENTER”
“ONE MINUTE AHEAD OF YOU…”
MENTAL MODELS INCLUDE 
WHAT A PERSON THINKS IS TRUE, 
NOT NECESSARILY WHAT IS ACTUALLY TRUE.
“SHAKE IT LIKE A 
POLAROID PICTURE” 
WRONG MENTAL MODELS 
CAUSING TROUBLE…
RECOGNIZING PATTERNS 
MEETING EXPECTATIONS!
IMAGING A MAP OF THE WORLD 
5 SECONDS
MENTAL MODELS ARE PERSONAL
MY ISSUES WITH INSTALLING THIS 
HI-TECH DEVICE AT MY PLACE
MENTAL MODELS ALLOW A PERSON 
TO PREDICT THE RESULTS OF HIS ACTIONS.
THE ORIGIN OF THE RADIO BUTTON
MENTAL MODELS = 
INSIGHTS, NOT KNOWLEDGE
A PROCESS OF LEARNING 
LEARN TO RECOGNIZE PATTERNS
MENTAL MODELING IS… 
SEARCHING FOR THE 
MENTAL MODEL OF A USER
CREATIVITY IS… 
STRETCHING THE LIMITS 
OF A MENTAL MODEL
GESTALT 
ESSENCE OR SHAPE OF 
AN ENTITY’S COMPLETE FORM
SOME EXAMPLES 
OF PRODUCT GESTALT
“HI, WE ARE GOOGLE. 
WE’RE PRETTY SURE YOU’RE HERE TO SEARCH SOMETHING.”
CONCEPTUAL 
MODELS
GESTALT 
HORIZONTAL NAVIGATION THROUGH CHAPTERS, 
GOING FROM EXPERIENCE TOWARDS 
INFORMATION
GESTALT 
VERTICAL NAVIGATION WITHIN A CHAPTER 
FROM GENERALIST TO SPECIALIST INFORMATION
GESTALT 
A MENTAL MODEL OF CONTENT FOR A 
HEALTHCARE PROVIDER
GESTALT 
A FLOW FOR EDITORS OF A MAGAZINE
GESTALT 
A BRAINSTORMING SHEET FOR 
INTAKE OF A PROJECT
GESTALT 
CORE OF A CONTENT STRATEGY 
+ 
ITS RELATION WITH THE PERSONAS
GESTALT 
AN OBJECT WITH ITS TAXONOMY
BOTTOMLINE 
STOP WRITING DOCUMENTS 
THAT NOBODY IS GOING TO READ
WHERE TO START?
EVERYBODY CAN 
SKETCH OR DRAW
USE WHAT YOU LEARNED IN 
KINDERGARDEN
TONS OF BOOKS WITH EXAMPLES
THEY’RE NOT 
BIBLES
MAKE THEM 
FIT FOR PURPOSE
INFORMATION 
RADIATORS
THE DEFINITION: 
“AN INFORMATION RADIATOR IS A DISPLAY 
POSTED IN A PLACE WHERE PEOPLE CAN SEE IT AS 
THEY WORK OR WALK BY...
THE DEFINITION: 
“AN INFORMATION RADIATOR IS A DISPLAY 
POSTED IN A PLACE WHERE PEOPLE CAN SEE IT AS 
THEY WORK OR WALK BY...
BLUNTLY SAID: 
STOP HIDING YOUR 
DELIVERABLES IN FOLDERS!
“WE NEED A (NEW) PIM/DAM!” 
THE MISSION
THE DESIGN OF THE 
WORKSHOPS
THE FINAL 
RESULT
A TYPICAL NASCOM 
WARROOM
TAKEAWAYS 
& LEARNINGS
FORMAL & INFORMAL 
FAST, ACCESSIBLE 
CONVERSATION STARTER
DON’T LET IT BECOME 
THE GRAVEYARD OF POSTITS
REQUIRES 
LOTS OF COMMUNICATION 
& CONVERSATION
REQUIRES 
TRUST
TWITTER ME: 
@WOUTERWALGRAEVE 
LINKEDIN: 
…/WOUTERWALGRAEVE
NASCOM 
INFO@NASCOM.BE 
@NASCOM ON TWITTER
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Mental models as information radiators
Próximos SlideShares
Carregando em…5
×
Próximos SlideShares
The mental model of timelines
Avançar
Transfira para ler offline e ver em ecrã inteiro.

19

Compartilhar

Baixar para ler offline

Mental models as information radiators

Baixar para ler offline

What's a mental model and how to use it as an information radiator...


Presentation for LeanUX Festival 2014, Ghent, Belgium.

Mental models as information radiators

  1. 1. MENTAL MODELS AS INFORMATION RADIATORS LEAN UX FESTIVAL #LEANUXFEST – SEP 16, 2014 WOUTER WALGRAEVE - NASCOM
  2. 2. I AM WOUTER WALGRAEVE HI! AND I WORK AT NASCOM IN GENK.
  3. 3. MENTAL MODELING
  4. 4. “MENTAL MODELS ARE ESSENTIAL TOOLS ALLOWING US TO NAVIGATE THROUGH LIFE”
  5. 5. HOW DOES A FLY LAND ON A CEILING?
  6. 6. FALLING FORWARD? OR BACKWARDS?
  7. 7. WHAT’S THE USE OF THE STRIPPED PATTERN ON A ZEBRA?
  8. 8. + IS IT A BLACK ANIMAL WITH WHITE STRIPES OR THE OTHER WAY AROUND?
  9. 9. HOW YOU INTERACT WITH A TECHNOLOGY IS A FUNCTION OF YOUR MENTAL MODEL OF THAT TECHNOLOGY
  10. 10. THE MENTAL MODEL OF A “WATCH CONTROL CENTER”
  11. 11. “ONE MINUTE AHEAD OF YOU…”
  12. 12. MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE, NOT NECESSARILY WHAT IS ACTUALLY TRUE.
  13. 13. “SHAKE IT LIKE A POLAROID PICTURE” WRONG MENTAL MODELS CAUSING TROUBLE…
  14. 14. RECOGNIZING PATTERNS MEETING EXPECTATIONS!
  15. 15. IMAGING A MAP OF THE WORLD 5 SECONDS
  16. 16. MENTAL MODELS ARE PERSONAL
  17. 17. MY ISSUES WITH INSTALLING THIS HI-TECH DEVICE AT MY PLACE
  18. 18. MENTAL MODELS ALLOW A PERSON TO PREDICT THE RESULTS OF HIS ACTIONS.
  19. 19. THE ORIGIN OF THE RADIO BUTTON
  20. 20. MENTAL MODELS = INSIGHTS, NOT KNOWLEDGE
  21. 21. A PROCESS OF LEARNING LEARN TO RECOGNIZE PATTERNS
  22. 22. MENTAL MODELING IS… SEARCHING FOR THE MENTAL MODEL OF A USER
  23. 23. CREATIVITY IS… STRETCHING THE LIMITS OF A MENTAL MODEL
  24. 24. GESTALT ESSENCE OR SHAPE OF AN ENTITY’S COMPLETE FORM
  25. 25. SOME EXAMPLES OF PRODUCT GESTALT
  26. 26. “HI, WE ARE GOOGLE. WE’RE PRETTY SURE YOU’RE HERE TO SEARCH SOMETHING.”
  27. 27. CONCEPTUAL MODELS
  28. 28. GESTALT HORIZONTAL NAVIGATION THROUGH CHAPTERS, GOING FROM EXPERIENCE TOWARDS INFORMATION
  29. 29. GESTALT VERTICAL NAVIGATION WITHIN A CHAPTER FROM GENERALIST TO SPECIALIST INFORMATION
  30. 30. GESTALT A MENTAL MODEL OF CONTENT FOR A HEALTHCARE PROVIDER
  31. 31. GESTALT A FLOW FOR EDITORS OF A MAGAZINE
  32. 32. GESTALT A BRAINSTORMING SHEET FOR INTAKE OF A PROJECT
  33. 33. GESTALT CORE OF A CONTENT STRATEGY + ITS RELATION WITH THE PERSONAS
  34. 34. GESTALT AN OBJECT WITH ITS TAXONOMY
  35. 35. BOTTOMLINE STOP WRITING DOCUMENTS THAT NOBODY IS GOING TO READ
  36. 36. WHERE TO START?
  37. 37. EVERYBODY CAN SKETCH OR DRAW
  38. 38. USE WHAT YOU LEARNED IN KINDERGARDEN
  39. 39. TONS OF BOOKS WITH EXAMPLES
  40. 40. THEY’RE NOT BIBLES
  41. 41. MAKE THEM FIT FOR PURPOSE
  42. 42. INFORMATION RADIATORS
  43. 43. THE DEFINITION: “AN INFORMATION RADIATOR IS A DISPLAY POSTED IN A PLACE WHERE PEOPLE CAN SEE IT AS THEY WORK OR WALK BY. IT SHOWS READERS INFORMATION THEY CARE ABOUT WITHOUT HAVING TO ASK ANYONE A QUESTION. THIS MEANS MORE COMMUNICATION WITH FEWER INTERRUPTIONS.
  44. 44. THE DEFINITION: “AN INFORMATION RADIATOR IS A DISPLAY POSTED IN A PLACE WHERE PEOPLE CAN SEE IT AS THEY WORK OR WALK BY. IT SHOWS READERS INFORMATION THEY CARE ABOUT WITHOUT HAVING TO ASK ANYONE A QUESTION. THIS MEANS MORE COMMUNICATION WITH FEWER INTERRUPTIONS.
  45. 45. BLUNTLY SAID: STOP HIDING YOUR DELIVERABLES IN FOLDERS!
  46. 46. “WE NEED A (NEW) PIM/DAM!” THE MISSION
  47. 47. THE DESIGN OF THE WORKSHOPS
  48. 48. THE FINAL RESULT
  49. 49. A TYPICAL NASCOM WARROOM
  50. 50. TAKEAWAYS & LEARNINGS
  51. 51. FORMAL & INFORMAL FAST, ACCESSIBLE CONVERSATION STARTER
  52. 52. DON’T LET IT BECOME THE GRAVEYARD OF POSTITS
  53. 53. REQUIRES LOTS OF COMMUNICATION & CONVERSATION
  54. 54. REQUIRES TRUST
  55. 55. TWITTER ME: @WOUTERWALGRAEVE LINKEDIN: …/WOUTERWALGRAEVE
  56. 56. NASCOM INFO@NASCOM.BE @NASCOM ON TWITTER
  • Kevin890

    Apr. 25, 2018
  • micrimson

    Jun. 28, 2017
  • StaffanEhde

    Mar. 7, 2017
  • BeataPadlo

    Feb. 22, 2017
  • xtase

    Jan. 12, 2015
  • StephanNothnagel

    Nov. 14, 2014
  • olivierrenard

    Sep. 25, 2014
  • schmo

    Sep. 23, 2014
  • davidpetersimon

    Sep. 23, 2014
  • kaxarz1

    Sep. 21, 2014
  • Unky

    Sep. 21, 2014
  • ariela1978

    Sep. 19, 2014
  • dubtje

    Sep. 19, 2014
  • IzumiOku

    Sep. 19, 2014
  • hawkt

    Sep. 19, 2014
  • systemsmgmtzen

    Sep. 19, 2014
  • kenjoyb

    Sep. 19, 2014
  • jcolman

    Sep. 19, 2014
  • powerirs

    Sep. 18, 2014

What's a mental model and how to use it as an information radiator... Presentation for LeanUX Festival 2014, Ghent, Belgium.

Vistos

Vistos totais

2.526

No Slideshare

0

De incorporações

0

Número de incorporações

47

Ações

Baixados

85

Compartilhados

0

Comentários

0

Curtir

19

×