creds

1. An introduction
atmAdto
atmAd is a registered trademark of i-design multimedia ltd. © 2016 i-design multimedia ltd. All trademarks acknowledged.
i-design multimedia ltd. is a wholly-owned subsidiary of Cardtronics Inc.

2. high quality
ONETOONE
audience engagement
43 SECONDS
of undivided attention

3. before
THE ATTRACT
as the customer approaches
the cash machine
on screen advertisingon
CASH MACHINES
during
THE IN-TRANSACTION
as the customer completes
their transaction
after
THE THANK YOU
as the customer
completes their transaction

4. drive RESPONSE
with branded receipts or coupons
branded branded + comp coupon

5. temperature
activated
programmatic and gender
TARGETING
Serve messages according to specific criteria such as weather conditions, live news information etc.
male female

6. morning lunchtime day of the weekevening
daypart
TARGETING

7. REACHING CUSTOMERS
just before they go in-store
*based upon ATM usage at Tesco Superstores
83%
of ATM users
go in store after
withdrawing
cash*
EFFICIENTonly pay for audience that sees the ad
• Genuine CPT, not OTS
• Low wastage ensures highly
effective campaigns and
consistent ROI for brands

8. OUT OF HOME
the last WINDOWOFINFLUENCE
shopper journey
ATM
Supermarket 6-sheet
88% of shoppers have seen
OOH ads 30 mins before
entering shops
30 mins 1-5 mins
Time before entering the store
1+ hour
Only 10% of shoppers have
seen TV ads 30 mins before
entering shops
OOH - billboard, bus,
taxi, 6-sheet
TV,internet,radio,newspapers,
magazines,mobile

9. The Largest
POS Networkin the UK
4,000+ stores
covered
70 million+
one-to-one
engagements
every month
Tesco Superstore & Extras: 760 stores
Tesco Express & Metro: 1,720 stores
ATM Screens: 3403
ASDA: 470 stores
ATM Screens: 1034 screens
Sainsbury’s Supermarket & Local:
Stores: 1200+
ATM Screens: 1600+
(coming soon)

10. FMCG BRANDS
featured in the last 12 months

11. CASE
STUDY
Break-even line: Dashed line indicates you have made your money back
through the till.
Anything above that is additional revenue generated by the campaign.
Average atmAd ROI
FMCG Brands
ROI
£2.25
£0.00 £0.50 £1.00 £1.50 £2.00 £2.50
Featured
Average atmAd ROI