Fake It Till You Make It When I was an announcer/writer at radio station KTAR in Phoenix, Arizona, my goal was to become a network announcer in Chicago or New York, the national headquarters of radio at that time. I listened to the network announcers and practiced reading commercials as they did so that the copy sounded spontaneous and ad-libbed. I studied the delivery of every first-class network announcer in the country, and soon I could sound very much like them. Every commercial I read on the air at KTAR, whether for the local mortuary or sporting goods store, I read as though it were a national commercial for the most world-renowned company. I gave so much pizazz to the local commercials my announcer friends soon dubbed me “Network” and kidded me - found my efforts ludicrous. They were helping me on my way. “Why do you knock yourself out on those ridiculous commercials?” they'd ask. And I would smile and go about my business.

1. An excerpt from the bestseller
“How to Completely Change Your Life in 30 Seconds”
By Robert C. Worstell - edited from the talks of
Earl Nightingale
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2. Fake It Till You Make It - 1
When I was an announcer/writer at radio station KTAR in
Phoenix, Arizona, my goal was to become a network
announcer in Chicago or New York, the national
headquarters of radio at that time. I listened to the network
announcers and practiced reading commercials as they did
so that the copy sounded spontaneous and ad-libbed. I
studied the delivery of every first-class network announcer
in the country, and soon I could sound very much like them.
Every commercial I read on the air at KTAR, whether for
the local mortuary or sporting goods store, I read as though
it were a national commercial for the most world-renowned
company.
I gave so much pizazz to the local commercials my
announcer friends soon dubbed me “Network” and kidded
me - found my efforts ludicrous. They were helping me on
my way. “Why do you knock yourself out on those
ridiculous commercials?” they'd ask. And I would smile and
go about my business.
I would listen every day to those men and women who were
at the very top of my field, and no matter how mundane the
copy or humble a place of business, when I stepped up to
the microphone, I had a picture of the entire country
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3. Fake It Till You Make It - 2
listening to every word I spoke. I gave it my very best -
always.
And after 2 ½ years of KTAR in Phoenix, I felt I was ready
for the big time. I told my friends I'd soon quit and head for
Chicago. My announcement was met with unbelieving
stares and the most vociferous arguments. “There are 450
union card-carrying announcers walking the streets of
Chicago trying to get work in the big stations there,” I was
told. But my mind was made up, and I bought a one-way
ticket to Chicago.
In Chicago I took a room at the old Chicagoan Hotel in the
Loop, bought a copy of the Chicago Tribune, and turned on
my portable radio. There were two target radio stations.
They were the two biggest and the best at the time, WBBM
CBS in the Wrigley Building on Michigan Avenue, and
WMAQ NBC in the Merchandise Mart. I tackled WBBM
first. I'll never forget that first day in those beautiful, posh
surroundings. The marble floors, the uniformed elevator
starters, those fabulous brass and glistening hardwood
elevators.
Report excerpted from How to Completely Change
Your Life in 30 Seconds

4. Fake It Till You Make It - 3
Al Morey was program director at the time. He was most
cordial and immediately led me to a large nearby studio for
an audition. He gave me a fist full of copy that included
some tricky commercials and part of a newscast.
The studio was as impressive as the rest of the place, very
large for one thing, with a concert grand piano and sound
effects paraphernalia. I walked to the standing microphone
and looked into the darkened engineer's room beyond the
slanting glass. There was an old-time engineer, and Al
Morey nodded his head and threw me a hand cue, and I
began.
After my interview he told me he'd let me know, and the
next day I repeated the process at WMAQ. Then I waited.
Finally, Al Morey called. I not only had the job, I was under
contract for more money than I had dreamed of earning. My
2 ½ years of doing network commercials for a local radio
station had paid off, and I was now a CBS network
announcer on a station whose coverage blanketed most of
the Midwestern United States, to say nothing of the
country's second largest metropolitan market.
Indeed, I had arrived. I was giddy with a sudden inflation
of my self-esteem. I was a passable writer, and I could
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5. Fake It Till You Make It - 4
hold my own with any announcer in the country. I was off
and running. My preparation had paid off. Where were all
those 450 unemployed union card-carrying announcers?
Report excerpted from How to Completely Change
Your Life in 30 Seconds

6. Fake It Till You Make It - 5
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