This document provides an overview of search engine optimization (SEO) and eMarketing techniques. It discusses key SEO metrics like organic search rankings and the importance of on-site and off-site optimization factors. Specific on-site recommendations include optimizing title tags, meta descriptions, headings, images, internal links and keyword density. Off-site recommendations include developing an inbound linking strategy through blogging, social bookmarking and maintaining internet equity. The document stresses that SEO is an ongoing process and encourages optimizing websites today.