Search Engine Optimization - David Goebel at eMarketing Techniques

By: Dave Goebel www.goebelgroup.com SEO 101

Who is Goebel Group Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Search Engine Optimization? ,[object Object],[object Object],[object Object]

But First, Two Pearls of Wisdom… ,[object Object],[object Object],[object Object]

The Dawn of Search Engines Search Engine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Importance of Search Engines ,[object Object],[object Object],[object Object]

World Usage -- Internet World Stats, December, 2007

Search Engines ,[object Object]

US Search Engine Market Share -Hitwise July 2008

How People Search -- HitWise, 2008 1 word 23.4% 2 words 26.3% 3 words 21% 4 words 13.4% 5 words 7.4% 6 words 3.9% 7 words 2% 8 words+ 2.6%

How People Search- Organic vs. Paid Listings ,[object Object],[object Object],--iProspect, 2007

Organic and Paid Listings on an Engine Organic Paid

SEO vs. PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Universal or Blended Search Results ,[object Object],[object Object],[object Object],[object Object]

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) Formula for Google PageRank Source Larry Page PageRank or PR(A) can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web.

How Does The Google Bot Crawl Google Servers Your Servers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Basics-Keyword Research ,[object Object],[object Object]

Keyword Suggestion Searches / month mother's day flowers 118,020 easter flowers 53,040 names of flowers 50,280 wedding flowers 22,950 spring flowers 20,910 pictures of flowers 15,300 send flowers 10,020 cheap flowers 9,960 pro flowers 9,180 purple flowers 8,370 silk flowers 8,040

SEO Basics- Building a site that is SEO Friendly ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Basics- Meta Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<html> <head> <meta http-equiv="Content-Language" content="en-us"> <meta http-equiv="Content-Type" content=""> <title>SEO</title> <meta name="keywords" content=“ "> <meta name="description" content=“ "> <META NAME="robots" CONTENT="index, follow"> <META NAME="GOOGLEBOT" CONTENT="INDEX, FOLLOW">

SEO Basics- Content ,[object Object],[object Object],[object Object]

SEO Basics-Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Basics- Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools for SEO-Keyword Density Checker

Tools for SEO-Google Webmaster Tools

Tools for Links Google Webmaster Tools

Tools for Keyword Rank or Position and Traffic Google Webmaster Tools

Other Optimization Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization - David Goebel at eMarketing Techniques

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Search Engine Optimization - David Goebel at eMarketing Techniques