Brad Kleinman of WorkSmart eMarketing discusses the new Social Web at a Hudson Chamber of Commerce Luncheon.

1. The new ‘Social Media’Making the Web work for you! Presented by Brad Kleinman Brad@WorkSmart-eMarketing.com

2. About The Speaker – Brad Kleinman

3. Keynote Speech Outline Accountability Web 1.0 -> Web 2.0 Social Media Trends Benefits of eMarketing Creating your Marketing System Specific eMarketing Techniques Website Optimization Email Marketing Search Engine Optimization Social Media Optimization

4. Caveat #1 – The 80/20 Principle

5. Caveat #2 – Water from a Firehose

6. Caveat #3 – Have Fun!

7. Caveat #4 – Marketing Foundations

8. Accountability

9. Accountability Choose a partner Introduce yourself Commit to do ONE thing you learn today Connect outside of this workshop Check up with each other - MIH

10. The New Web

12. User driven content

13. Rich, interactive and user-friendly

14. Community and Social Network

15. Incorporation of Video and MobileEx. Blogs, wikis, social networks, online video, etc

16. The Machine is Us/ing Us

17. What is Web 2.0?

18. Benefits of eMarketing Easy to use Easy to quantify Easy to customize Easy to interact with users Time Efficient Cost efficient High Return on Investment

21. Significant Barriers to Adoption

22. Creating Your Marketing System

23. Optimizing Websites for Conversion Design Capture viewers attention immediately Make sure you have a call-to-action Get them to come back Analysis Google Analytics Google Optimizer

24. Capture Attention Immediately

25. Engage your users

26. Google Analytics – Tracking Success

27. Tracking Goals in Google Analytics

28. Using Google Website Optimizer

29. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) GET their email

30. Use Email Marketing Cost effective ~ 500 = $15/month View opens and clicks Know exactly who opened it and when Develops relationships You open email from people you trust Offer a value-based monthly newsletter

31. Email Marketing Best Practices Focus on users needs (80%/20%) Have a call to action Track results and follow-up

32. Managing Relationships Customer Relationship Management Knowledge is power Gathering inquiries from website Synchronize with email marketing Create a follow-up protocol Coordinate with your team

33. Organic VS Paid Search

34. SEO VS PPC

35. eMarketing Best Practices – SEM Use title tags Key in to your keywords Inbound links!

36. eMarketing Best Practices – SEM Page title Keyword density H1, H2, H3 tags Bold text Anchor text Keyword phrase or theme for each page Robot friendly page URL

37. Use Website Grader

38. RSS – The common denominator

39. The Technology & The tools

40. Facebook – The Social Network

41. Getting Started Edit your profile Basic info Personal info Contact info Education and work

42. Facebook Basics

43. What’s on your mind?

44. Facebook for Business – Events

45. Facebook for Business – Ads

46. Facebook for Business – Public Profiles

47. The new ‘Social Media’Making the Web work for you! Presented by Brad Kleinman Brad@WorkSmart-eMarketing.com