Brad Kleinman of WorkSmart Integrated Marketing discusses Facebook for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at htttp://www.WorkSmartIM.com.
6. Facebook Stats – General Growth More than 300 million active users More than 150 million users log on each day More than 2/3rds of users outside of college The fastest growing demographic is 35+ years About 70% of Facebook users outside the US From Facebook.com
7. Facebook Stats – User Engagement Average user has 130 friends on the site More than 6 billion minutes spent a day More than 40 million users update their statuses once each day More than 10 million users become fans of Pages each day From Facebook.com
22. Facebook Pages Versus Groups Pages have more benefits than groups Facebook Insights More customization flexibility Post on friend’s walls as the organization Open to anyone, not just Facebook users Obtain a vanity URL (over 100 fans)
49. Facebook for Educators – Best of the Best Berkeley William and Mary Stanford UCLA University at Albany University of Michigan Michigan State
50. 12 Tips and Best Practices Maintain consistent messaging with high frequency and high quality Measure engagement and report success Choose your non-fans landing page Get a vanity URL Segment your fans with Facebook lists Use Facebook Apps on your Public Profile Use custom FBML and customize your navigation Create different content for fans versus non-fans Cross promote your page on websites, email, blog, etc Embed a Fan Box widget Create your protocol – who will update? Who will moderate? Establish a publishing schedule
51. Your Homework Week 1 Get started with your public profile Share the page with 15 friends Make a statement, share an article or link (measure engagement) Week 2 Establish your publishing schedule for the next month Share the page with 15 more friends Ask a question, create a poll, or create a discussion (measure engagement) Week 3 Upload a picture album or video Publish a call-to-action for your fans Post the public profile to your personal page