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M
    Mature Audiences

    Contains Adult
    Themes & Profanity
$$$
yw =
(di + pc) / #p
yw =
(100K + pc) / #p
2 WKS


                3 WKS
2 WKS
                        2 WKS
43wks
yw =
(100K + pc) / 12
yw =
(100K + 14.4K) / 12
$100K + $14.4K
 = $114.4K
 $114.4K / 12

= $9,500
MYTH
BUSTERS
You Need An
Hourly Rate
VALUE
POSITIONING
Global Avg          My Fees


12000



9000



6000



3000



   0
    2009                2010             2011
SAY “NO” TO
INITIAL MEETINGS
ASK BETTER
 QUESTIONS
Q #1: WHY?
Q #2: WHAT DOES
    SUCCESS
   LOOK LIKE?
Q #3: WHAT IS
YOUR BUDGET?
REBRANDED
 LOGIN AND
DASHBOARD
Recap
yw =
(di + pc) / #p
VALUE &
POSITIONING
SAY “NO” TO
INITIAL MEETINGS.
ASK BETTER
 QUESTIONS
REBRANDED
 LOGIN AND
DASHBOARD
bit.ly/wcsyd
 twitter.com/troydean
linkedin.com/in/troydean

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