Nikolasa & Potaua Biasiny-Tule – DigitalMāori & WP Magazine Stylz WordCamp NZ 2012

1. TangataWhenua.com
WordPress, a tool for Empowering @DigitalMaori Communities

2. Paying Tribute
Ngamihi
He Honore He Kororia TangataWhenua.com is our whanau business and
He Maungarongo ki te Whenua we specialise in promoting positive Maori news,
He Whakaaro Pai ki nga Tangata Katoa. sharing panui online, building websites for whanau,
hapu, marae and iwi and creating content that
E Rangi e tu nei,
empowers all Maori.
E Papa e takoto nei, tena korua
Our Kaupapa are: Aroha (Love). Manaaki (Supporting
Kei te mihi aroha ki nga iwi a Ngati Whatua, Tainui, one another). Rangatiratanga (Self-Determination)
Ngati Paoa, Te Kawerau a Maki, Nga Puhi, i nga
mata waka hoki - tena koutou. We started TW.com because mainstream media often
overlooked Maori stories, trivialising parts and
Tena koutou ki nga Pukenga Matauranga o misrepresenting others. We saw the potential that
WordPress - hei manaaki, hei awhinatia. the Internet, Email, Social Media and now, Mobile
Technologies had for indigenous communities, so
Ko Potaua raua ko Nikolasa ahau, na ko adopted early and set out to change the way the
TangataWhenua.com. Kia ora tatou. World saw us and how we engaged with the World...
@digitalmaori

3. He Kaupapa
ABOUTUS
TangataWhenua.com grew out of an unfulfilled need, desire and dream for Tino Rangatiratanga.
Our vision #boom! Our focus
to create our own realities and to self-determine our own we are passionate and committed to promoting positive messages
development.
we are about celebrating all the diversity which exists in Te Ao Maori
to control digital technology so that it can empower the communities
we work with our services
Our Niche we run TangataWhenua.com but to pay our mortgage (woohoo!) we
develop tailor-made communication strategies for Māori
specialising in building flaxroots communities via k2k/kanohi-ki-te- organisations (all WordPress builds): Korowai Aroha, Radio Ngāti
kanohi and online digital platforms Porou, TARIT, Ngāti Whakaue (Kōmiti Nui & Assets Trust), Tūhoe,
Ngāti Kea Ngāti Tuara
focusing on collaborative engagement with our digital maori
communities
@digitalmaori

4. Key Projects
OURDIGITALJOURNEY
Rangikainga (2002) TangataWhenua.com (2003) Google Māori (2007) Powered by WordPress (2009)
In response to inadequate mainstream reporting We found that Maori news was under-serviced Maori are active throughout IT and this project was It wasn’t until 2009 when we made the switch to
of Maori relevant news, Potaua emailed out a online so set about providing our own portal. We no exception. We worked with Te Taura Whiri i Te WordPress. Mostly because Potaua was constantly
simple ePanui (eNewsletter) to a handful of friends would share breaking news and Maori opinion, Reo Māori and Google to complete the Google in complaining about not being able to update our
and colleagues by 2005 we had over 7,000 Whanau notices and hui reminders. For us it was Your Language service, which allows whānau to website!
readers. about celebrating all the good news that Maori were search Google using a Māori interface (over 100,000
making instead of being stereotyped by mainstream page views per day and over 8,000 words First theme used was by Nathan Rice (Transcript)
media. translated). It is also the default screen in many Kura and have used two GabFire themes (currently using
(Maori immersion schools) their Transcript theme)
@digitalmaori Focused on Self-Determined Development

5. Celebrating Te Reo Maori Online
GOOGLEMAORI
Link to YouTube Video
http://youtu.be/wfY4Uh8YVzs
@digitalmaori

6. Key Projects (cont)
OURDIGITALJOURNEY
Social Media (2009) Boy (2009) Māori News App (2011) Web 2.0 (2012)
We actively engage and use social platforms. Initially We worked with Merata Mita (director of Utu) to With support from Te Mangai Paaho, we launched This year has been incredibly busy as more and
to ensure that there were safe places for Maori engage and promote Boy exclusively to Māori the first fully functional Māori News app free to more Maori organisations realise the importance of
online space for Maori in these new digital audiences (because NZFC wouldn’t provide funding download on iTunes just before Xmas 2011. having a web presence.
landscapes and now as a way for whanau and for that).
friends to help spread important news. It has been in the top three “What’s Hot” category Importantly, we are well placed to also help promote
for 4 months, just completed v2 and working on their sites and stories.
Facebook (+m) accounts for over 50% of our traffic iPad and Android apps.
@digitalmaori Creating our Own Realities

7. Corporate/bizstylez
Digitally Reconstructing Web Builds AKA how we pay the bills
@digitalmaori

8. www.rework.com rework@mail.com (987) 124-5678 98 East Street, New York, NY 12345

18. Adrienne

19. magazinestylez
Some recent Builds
@digitalmaori

20. RaukawaFM

22. Hone

23. TangataWhenua.com
Our Passion - Connecting and Empowering Digital Maori Communities
@digitalmaori

24. tw.com

27. Using a Magazine Theme
Tangatawhenua.com
Content (7-15 stories daily) frontpage structure/Theme
• unique maori/indigenous opinion • 11 categories on frontpage • 3 column
• upcoming hui (meetings) and events • featured stories • top banner for advertising
• aggregated news (hand picked) • editors pics • sidebar for advertising
• tangihanga notices (obituaries) • whanau, hapu, iwi & marae • sidebar for social networks
(community)
• published research • Transcript theme by GabFire
• contributors
• upcoming tribal scholarships/grants • Wordpress 3.2.1 (we know we know
• toi maori (arts), events, matauranga upgrade!)
• job opportunities (education) Maori ICT, hauora
• mahi moni (business)
• whenua rangatiratanga (politics)
• scholarships
@digitalmaori

28. TangataWhenua.com
OurSite@aglance
comment policy
• Anything goes as long as it’s not slanderous, explicitly violent
(or spammy!)
• No moderation, anyone can post, particularly nasty comments
are posted to our Facebook page for further comment
@digitalmaori

29. #whenshitgoeswrong
Getting hacked host server upgrade
• malware via a backdoor • site down for 3 months
• phishing site on another site • did we mention no backups? #EpicFail
• tag hack (with no backup!!) • once back up, database was frucked
getting information wrong Getting calls from newspapers
• killing off family members who were still alive (omfg!) • forgetting to attribute articles to their journalists (#shamez)
• turning gossip into fact (rule #1 when working with Maori, don’t • getting told to not reprint stories (#woteva!)
mess with their Kapa Haka)
• posting info that wasn’t supposed to go public
@digitalmaori

30. Stories that went POP!
topstories
the loss of a brilliant young leader #EQNZ and the incredibro Te Arawa does #kapa haka
The sudden death of a young leader in sweet beautiful maori pussy (WTF?) As soon as the 2nd earthquake hit, we Kapa Haka is huge amongst Maori
London saw the most pageviews began providing details on how it was communities and in particular whanau
Thankfully not our biggest story! This
generated on our site. affecting Maori communities and what in Te Arawa.
started as a post on Facebook, on Maori orgs were doing to help those in
friend’s fan page, which we then need.
followed up with a story about celebrity
use of Maori imagery.
@digitalmaori Creating our Own Realities

31. we HEART plugins
favouriteplugins
Instant web chat social shares
• Olark (Premium plugin) - subscription based ($15pm US) • Digg Digg (we love easy social networking shares)
• WP to Twitter
Spam Stoppers
Security
• Akismet (over 200,000 spam messages stopped (NISM!)
• Sucuri.net (not a plugin but critical to our survival)
• Limit Login
web stats
• Google Analyticator (love BETA and realtime) • BulletProof security
Backups Random favs
• Backup Buddy (premium) • Gravity Forms (premium)
• Social Toolbar Pro (premium)
• WP Database Backup
• Various shortcode plugins
@digitalmaori

32. sowhatchathink?
Korero Mai
@digitalmaori

33. mauriora!
@digitalmaori