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Schering-Plough Executive Lecture

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Debbie Weil
Debbie Weil

Schering-Plough Executive Lecture series at Fairleigh Dickinson University. Presented to MBA students. http://www.debbieweil.com/blog/schering-plough-executive-lecture-fairleigh-dickinson-university/

TecnologiaNegócios
1 de 36
Fairleigh Dickinson University Schering-Plough Executive Lecture March 15, 2008 By Debbie Weil
 
 
“ You’ll probably have to toss most of what you learned in school out the window… “
This is a revolution
 
Quick tour of corporate blogosphere
 
 
[object Object],[object Object],[object Object],Chevy Tahoe Ad Contest
 
“ So, a few media pundits seem to think this social media program was a failure and others seem to revel in the apparent anarchy. We, on the other hand, welcome the opportunity to clarify the facts regarding fuel economy... “
What works on a corporate blog humor, wit, being self-deprecating, specificity, relevance, usefulness, freshness, topicality, honesty, authenticity What doesn’t work corporate-speak
Dell Community
 
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Fear Why aren’t more CEOs and companies blogging? of being criticized of losing control
CEO blogs
Jonathan Schwartz, CEO of Sun Microsystems, blogs in 10 languages about strategy & competitors
Richard Edelman, CEO Edelman PR, combines personal with professional
CEO Bill Marriott’s blog reflects the Marriott brand This is Bill Marriott blogging from Beijing…
Measurement
Social Media Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study for Discussion: Southwest Airlines blog and crisis communications
 
“ I don’t believe you” “ I don’t believe you ”
What does social media mean for you? ,[object Object],Out In
Use Social Media to Get a Job Amanda Mooney, marketing comms student, blogger, going to work for Edelman PR in May 2008 http://www.youtube.com/watch?v=OoSnOZ16Igw
Use the tools (if you’re not already)
Manage your digital identity
Takeaways Just do it This is a revolution Read books & blogs Reach me at: [email_address] 202.255.1467

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Schering-Plough Executive Lecture

Notas do Editor

  1. “ Liberty leading the People" by Eugène Delacroix
  2. http://wiki.gmnext.com/wiki/index.php/Main_Page
  3. Anecdote: Richard blogged about his mother’s fight with depression…