How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
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The mobile gaming market is huge with roughly 4,000 new iOS games per month and more than 5bn USD revenue per year. But that market also has a huge number of players who want a piece of the pie making the mobile gaming industry a very hit driven business. In his talk, Sebastian Kriese Corporate Partnerships Manager at Wooga, will give some insights about what the Berlin based social and mobile game developer considers a hit game and how they manage to create at least 2 of these hits per year.
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How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
- 3. Do you play games every day?
- 4. NO
- 5. Do you listen to music every day?
- 6. Do you watch videos every day?
- 7. YES
- 11. $12,000,000,000
- 13. Tens of millions ($) in revenue
- 14. Our Focus: Repeatedly make hits
- 15. 5 hits in 3.5 years
- 16. How?
- 17. = + Wooga combines heart and brains to make the best games.
- 18. Games / year > 60 concepts & prototypes
- 19. 19
- 22. 1-page pitch
- 23. … 13 months ago 23
- 24. Is it intuitive?
- 25. Gate Meetings
- 26. Who? uct Lead Prod Studio Head Jens 3rd Party
- 27. How?
- 28. Not a pitch…
- 29. …Not a status update
- 31. uct Lead Prod Studio Head Jens 3rd Party Final decision
- 32. Games / year > 60 concepts & prototypes 15 enter production
- 35. … 11 months ago
- 37. Measure engagement Time Ro u nd s Pos t s
- 38. (3 week test, 60 players) Time 4h /player Ro u nd s 10,000 Pos t s
- 39. Posts
- 40. Gate Meeting
- 41. Games / year > 60 concepts & prototypes 15 enter production 10 soft launch
- 42. Gate Meeting
- 44. Measure and Compare Diamond Dash 1-Day Retention 3-Day Retention 7-Day Retention Jelly Splash 47 % 58 % 30 % 39 % 23 % 29 %
- 45. Games / year > 60 concepts & prototypes 15 enter production 10 soft launch 5 launch
- 46. A global hit
- 47. Or not
- 48. Games / year > 60 concepts & prototypes 15 enter production 10 soft launch 5 launch 2 hits
- 49. We have the ability to roll-out and scale hits broad and fast Grow Fast Truly Global Optimise
- 51. Truly Global
- 52. Grow Fast
- 53. Grow Fast
- 54. Optimise
- 55. Optimise Bookings Bookings / day ($) 2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
- 56. Optimise Bookings Bookings / day ($) 2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
- 57. A/B test: Introduction Fireball Boost +90% bookings
- 58. We have the ability to roll-out and scale hits broad and fast Grow Fast Truly Global Optimise
- 59. Wooga Revenues § 250 employees from 40 nations § Based in Berlin, Germany § Profitable since 2012 2009 2010 2011 2012 2013 est.
- 60. = + Wooga combines heart and brains to make the best games.