Tech Marketing
•Transferir como PPT, PDF•
0 gostou•718 visualizações
2009 Women Who Tech TeleSummit presentation on tech marketing.
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Tech Marketing
Semelhante a Tech Marketing (20)
Mais de Rad Campaign and Women Who Tech
Mais de Rad Campaign and Women Who Tech (20)
Último
Último (20)
Tech Marketing
- 1. Tech Marketing in a Recession Women Who Tech TeleSummit May 12, 2009 Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 Jennifer Kutz, Vantage Communications Hilary Zwerdling, M+R Strategic Services Fran Bosecker, Vantage Communications www.WomenWhoTech.com
- 2. May 12, 2009 Women Who Tech TeleSummit “ Tech Marketing Through Social Media” Jennifer Kutz, Vantage Communications
- 13. For more info, contact: [email_address] Check out our blog at http://blog.pr-vantage.com or follow me on Twitter @jenniferkutz
- 14. Tech Marketing in a Recession (what non-profits are doing) Presented by Hilary Zwerdling
- 15. Marketing on Social Networks
- 18. Twitter
- 19. Twitter
- 24. Marketing to your subscribers
- 25. First things first: Track your performance!
- 29. Pop test!
- 36. Questions? Hilary Zwerdling M+R Strategic Services [email_address] www.mrss.com
- 37. May 12, 2009 Women Who Tech TeleSummit “ Traditional PR – On a Budget” Fran Bosecker, Vantage Communications
- 41. Case in Point – eTelemetry Built PR campaign around CBS broadcasting march madness on the Internet, and how companies can use product to stop employees from watching it at work. Led to continued strong business and major national television coverage and led to eight customer leads. 2008 American Business Award Winner and 2008 Sabre Award Finalist for Best PR Campaign p.4
- 42. Case In Point – Blue Sky Network When satellite communications provider, Blue Sky Network, wanted to maximize coverage for their sponsorship of Steve Fossett’s record-breaking global flight, they called Vantage Communications FEATURED COVERAGE WITHIN 48 HOURS IN THE FOLLOWING OUTLETS: Drove BSN web hits from 3,500 to up to 205,000 per day – a 5850% increase Vantage Communications won the Gold Bulldog Reporter Award for Best Campaign Under $10,000 for this project. The Judging Criteria included creativity, originality, strategic brilliance, and results. p.5
- 43. Recent Awards for Clients p.6
- 45. May 12, 2009 Women Who Tech TeleSummit
Notas do Editor
- M+R Powerpoint Template
- Social networks provide a way for your content to spread organically . Social networks seamlessly integrate multimedia content —news, video, photos, events, and more. Social networks allow organizations to be accessible to their constituents. Social networks build trust and relationships among people despite traditional barriers, like location. Social networks are free ! (But remember staff time …) Oxfam America has over 32,000 MySpace friends Oxfam America is using the MySpace IMPACT module to be listed in a special non-profits directory. MySpace allows Oxfam to make use of celebrity and musician partnerships Oxfam uses their profile to provide links to Oxfam’s blog posts, action alerts, and multimedia content
- M+R Powerpoint Template Twitter is a microblogging service. Each tweet is limited to 140 characters. Provide interesting content that adds to the #discussion Use links appropriately Be generous in re-tweeting and hat-tipping When discussing any person, if they’re on twitter, use their @username in the tweet
- M+R Powerpoint Template
- M+R Powerpoint Template
- M+R did testing: mentioning the economy = BAD. Don’t bring it up. More urgency, strong deadline, and scheduling messages closer together have helped offset loss for some What to do? Fire up the arsenal! Use all channels, be creative! Now is the time to test new ideas.
- We used conditional language that we tested during the YTW campaign. (Baseline figures in parentheses represent only the prospect segment across the previous six messages.)
- Focused on one major problem instead of the broad overview. Made the most of emails – Tweaked tactics – Promoted the goal everywhere Added two appeals without more messages by cutting newsletter and other program message Made the most of the last appeal – Slightly guilt inducing, thank yous to prior $100+ donors, note about the wrapper
- Optimized landing pages – Online video produced in-house with basic editing software. Made it emotional for our rules for online video: make me laugh, make me cry, or go home Produced API-based donation form for a cleaner form Landing page optimization netted a 49% increase over 2007 in total giving in response to appeals despite a decrease in average gifts. Went all out with homepage promotions Passive giving topped $450,000 plus $1.4 million in passive to the main donation page during this time period. More donations made up for a decline in average gift.
- M+R Powerpoint Template