The roadmap 2013/2014 for TEDxRheinMain.

1. 1

2. 2
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-
like experience. Our event is called TEDxRheinMain, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program,
but individual TEDx events, including ours, are self-organized.

3. Bringing people
together to share a
liked experience.
We focus on the german
intellectual elite of creative
doers, change agents and
rule breakers.
People who are
constantly looking
for inspiration and
the exchange of
ideas with other
people.
Print analogy: Brand Eins, Business
Punk, Enorm, Neo, Der Freitag, Die
Zeit, Wired,
Sustainability
Optimize the user experience
bevor and after an event in
terms of networking and
information.
Critical Mass
Expand the audience
and partner network
to broaden our hub of
content and activities.
Relevance
Become the leading hub in Germany
for inspiration and networking in
the spirit of TED: „Ideas worth
spreading“.
3

4. Darren Cooper
license holder
Account Manager
MRM Worldwide
Many of us have been
watching TED talks for
years: loved the inspiration
of all those great people
and great ideas. Since 2010
we bring this magic to our
region: RheinMain.
• 7 Events
• 50 TEDx Speaker
• over 2.500 attendees
Wolfgang Weicht
strategy planner
Digital Consultant
freelance
Ossi Urchs
event host
Speaker & Consultant
freelance
Günther Mulder
speaker manager
concept developer
freelance
4

5. We need a funding for the
editorial team and the
event infrastructure.
We have to expand our
network to the (local)
offline world.
We have to find longterm
investors and sponsors.
good.is
thebolditalic.com
freitag.de
utopia.de
Digital
An online magazine about the topic
of our TEDx events and speakers,
regional highlights and ideas worth
spreading.
Event
A day conference with over 500
attendees and a broad spectrum in
terms of speakers and topics. Small
evening salons with 50 attendess
and a topic focus.
Print (projected)
A quarterly print magazine focusing
on the highlights from our digital
activities and events.
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6. Cost Structure Revenue Stream
Value
Propositions
Customer
Segments
Key
Partnerships
Key Resources
Key Activities
Channels
Customer
Relationships
Media
Partner
TED
Global
Sponsors
Online
Marketing
Event Orga.
Content
Production
Ticket
Sales
Sponsors
A hub for
TED minded
people
Community
Building Content
Creation
Ideas
worth
spreading
Online
Community
Global
Sponsors
Local
Community
Local
Sponsors
Events
Internet
Media
Partner
Core Team Editorial
Team
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7. Mai/June 2013
Relaunch Homepage
Spring/Summer 2013
Salon „Distributive Industries“
Autumn 2013
Salon „Mobility Futures“
Spring 2014
Conference „Rule breaker“
info@tedxrheinmain.de
tedxrheinmain.de
facebook.com/TEDxRheinMain
twitter.com/TEDxRheinMain
gplus.to/TEDxRheinMain
youtube.com/RheinMainTEDx
Digital
Homepage & Social Media, Ads
Events
Salon, Conference, Pop-Up Events
Media Cooperation
hr-info, Revue Magazine
Below the line
Sticker, Poster, Fanzine
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