4. Refresh
Content Marketing refers to the creation and distribution of
relevant and valuable content to attract, acquire, and engage a
clearly defined and understood target audience – with the
objective of driving profitable customer action
– Content Marketing Institute
20. 92% of people trust recommendations from friends and family
above all other forms of advertising when making a purchase
decision.
Global Trust in Advertising - Nielsen
42. It’s Worked For Us…
• Sage.ie guest blog post
One day, Beatrice said
something interesting. I
Retweeted, Replied and
wrote a blog post inspired
by it. I acknowledged her
in the post. She shared it
with her social network
when I published it…
45. Why Guest Blogging Was Great!
• Web traffic
• Social following
• It spoke directly to our target
audience AND target market
• SEO
• Mutually beneficial relationship with Sage
46. 5. A Content Calendar Shall Be
Created & Adhered To
47.
48. Why Content Calendars Are Great
• Keeps you organised and efficient
• Curb Writers Block
• Great for teamwork
• Measurement
49. 6. You Shall Measure Your
Content Marketing Efforts