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A Guide to eBook Publishing
Using Lynda.com
Online Video Training
Lynda.com vs. Other Video Training:
5 Benefits
1. Courses are divided into segments:
rapidly get the exact training you need
2. Fast paced, professionally produced videos
from industry expert instructors
3. Unlimited access to all 1,968 courses and
102,000 video tutorials, not just publishing
4. Free 7-day pass, then $25/month or $250/yr
5. Apps for mobile devices; 24/7 access
Ideal For:
 Small / mid-size publishers
 Individual authors
 Businesses
 Universities
 Non-profits
 Associations
 Government agencies
Your organization may already have a site license
Training for Each Phase of eBook
Publishing
 Create
eBook Files
 Market
Your eBooks
 Build
Your Platform
 EPUB
 Kindle
 iBooks Author
 MS Word
 InDesign
 Photoshop
 Illustrator
 Amazon Kindle
 B&N Nook
 Apple iBooks
 Kobo Books
 Bookbaby
 Smashwords
 Publishing Basics
 Creating Websites
 Blogging
 Facebook
 Twitter
 LinkedIn
 Pinterest
 Google +
InDesign Courses
1. InDesign CS4 to EPUB, Kindle
& iPad
2. InDesign CS5 to EPUB, Kindle
& iPad
3. InDesign CS5.5 to EPUB,
Kindle & iPad
4. InDesign CS6 to EPUB, Kindle
& iPad
5. Creating a Fixed-Layout EPUB
1
create
Apple iBooks Author
1. iBooks Author Essential Training
2. Up and Running with iBooks
Author
3. iBooks Author for Teachers:
Fundamentals
4. iBooks Author for Teachers:
Creating a Math Lesson
5. iBooks Author for Teachers:
Creating a Lab Manual
1
create
MS Word Courses
 Using Word style sheets is the first step in
creating eBook conversion-ready files:
1. Word 2003 Essentials Training
2. Word 2007: Styles in Depth
3. Word 2010: Styles in Depth
25 Word courses in all
1
create
Design a Book Cover
Learn about book cover design, even how to
design a cover using InDesign:
Research and cover design basics
Types of covers
 “Big Book”
 Typographic
 Abstract
 Illustrated
Print book too: back cover, spine, flaps
1
create
eBook Publishing Basics
 ISBN Number Essentials
 Applying for Copyright
 Measurement, tracking
 DRM: Digital Rights Management
 Pricing your eBook
 Royalties
 Preparing Metadata for SEO
2
marketing
Distributing and Selling
 Direct via the Top 4 Stores:
 Amazon, Apple, B&N, Kobo
 Using aggregators, pros & cons:
 Bookbaby
 Smashwords
 Selling from you website
2
marketing
Amazon Services
 KDP Select
 Author Central
 CreateSpace
 Associates
 Goodreads
 Shelfari
2
marketing
eBook Marketing Basics
 Getting reviews
 Writing, distributing a press release
 Marketing handouts
 Author rankings and book monitoring
 Networking
2
marketing
Website Design
Detailed courses on using the most popular
website building tools:
 Drupal
 Joomla
 Tumblr
 WordPress
3
build
Social Media Marketing
Courses available for these topics:
 Blogging
 Facebook
 Google +
 LinkedIn
 Pinterest
 Twitter
3
build
How to Locate Lynda’s 27 eBook
Publishing and Marketing Courses:
Look under Subject
 Digital Publishing
 Social Media Marketing
 Online Marketing
 Web Design
Look Under Software
 InDesign
 Word
 Office for Mac
 Adobe
 Open Source
 WordPress
Learn More or Get Started
Explore all course offerings at www.lynda.com
Get a free 7-day pass (click link below)
About Sellbox
Established in 2002, Sellbox develops content publishing strategies
for organizations and provides eBook publishing support services.
Founder David Wogahn is the author of Distributing and Marketing
eBooks, a Lynda.com video training course and Successful eBook
Publishing, available in print and eBook from Amazon.com. For
more information please visit www.sellbox.com/books-media.

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A Guide to eBook Publishing Using Lynda.com Online Video Training

  • 1. A Guide to eBook Publishing Using Lynda.com Online Video Training
  • 2. Lynda.com vs. Other Video Training: 5 Benefits 1. Courses are divided into segments: rapidly get the exact training you need 2. Fast paced, professionally produced videos from industry expert instructors 3. Unlimited access to all 1,968 courses and 102,000 video tutorials, not just publishing 4. Free 7-day pass, then $25/month or $250/yr 5. Apps for mobile devices; 24/7 access
  • 3. Ideal For:  Small / mid-size publishers  Individual authors  Businesses  Universities  Non-profits  Associations  Government agencies Your organization may already have a site license
  • 4. Training for Each Phase of eBook Publishing  Create eBook Files  Market Your eBooks  Build Your Platform  EPUB  Kindle  iBooks Author  MS Word  InDesign  Photoshop  Illustrator  Amazon Kindle  B&N Nook  Apple iBooks  Kobo Books  Bookbaby  Smashwords  Publishing Basics  Creating Websites  Blogging  Facebook  Twitter  LinkedIn  Pinterest  Google +
  • 5. InDesign Courses 1. InDesign CS4 to EPUB, Kindle & iPad 2. InDesign CS5 to EPUB, Kindle & iPad 3. InDesign CS5.5 to EPUB, Kindle & iPad 4. InDesign CS6 to EPUB, Kindle & iPad 5. Creating a Fixed-Layout EPUB 1 create
  • 6. Apple iBooks Author 1. iBooks Author Essential Training 2. Up and Running with iBooks Author 3. iBooks Author for Teachers: Fundamentals 4. iBooks Author for Teachers: Creating a Math Lesson 5. iBooks Author for Teachers: Creating a Lab Manual 1 create
  • 7. MS Word Courses  Using Word style sheets is the first step in creating eBook conversion-ready files: 1. Word 2003 Essentials Training 2. Word 2007: Styles in Depth 3. Word 2010: Styles in Depth 25 Word courses in all 1 create
  • 8. Design a Book Cover Learn about book cover design, even how to design a cover using InDesign: Research and cover design basics Types of covers  “Big Book”  Typographic  Abstract  Illustrated Print book too: back cover, spine, flaps 1 create
  • 9. eBook Publishing Basics  ISBN Number Essentials  Applying for Copyright  Measurement, tracking  DRM: Digital Rights Management  Pricing your eBook  Royalties  Preparing Metadata for SEO 2 marketing
  • 10. Distributing and Selling  Direct via the Top 4 Stores:  Amazon, Apple, B&N, Kobo  Using aggregators, pros & cons:  Bookbaby  Smashwords  Selling from you website 2 marketing
  • 11. Amazon Services  KDP Select  Author Central  CreateSpace  Associates  Goodreads  Shelfari 2 marketing
  • 12. eBook Marketing Basics  Getting reviews  Writing, distributing a press release  Marketing handouts  Author rankings and book monitoring  Networking 2 marketing
  • 13. Website Design Detailed courses on using the most popular website building tools:  Drupal  Joomla  Tumblr  WordPress 3 build
  • 14. Social Media Marketing Courses available for these topics:  Blogging  Facebook  Google +  LinkedIn  Pinterest  Twitter 3 build
  • 15. How to Locate Lynda’s 27 eBook Publishing and Marketing Courses: Look under Subject  Digital Publishing  Social Media Marketing  Online Marketing  Web Design Look Under Software  InDesign  Word  Office for Mac  Adobe  Open Source  WordPress
  • 16. Learn More or Get Started Explore all course offerings at www.lynda.com Get a free 7-day pass (click link below) About Sellbox Established in 2002, Sellbox develops content publishing strategies for organizations and provides eBook publishing support services. Founder David Wogahn is the author of Distributing and Marketing eBooks, a Lynda.com video training course and Successful eBook Publishing, available in print and eBook from Amazon.com. For more information please visit www.sellbox.com/books-media.