You can create great promotions without knocking dollars off the price of your food and drink items. But what tools are the best to use to get your promotions in front of your ideal guests? Join marketing maven Whitney Johnson as she discusses the best marketing tools to get your promotions in front of the right people at the right time in the right place.

1. 5 Marketing Tools to Boost ROI
Whitney Johnson
President, BookBottles
@wnjohnson

2. PART 1
Why we’re having this conversation

4. TECHNOLOGICAL REVOLUION

14. Source: Contently Marketing

15. PART 2
Marketing keys to success

18. KEYS TO SUCCESS
1. Know Your Audience
2. Define Your Objectives & Goals
3. Be Consistent
4. Provide Expectations
5. Measure

19. PART 3
Putting it into action through tools

20. CRM/SEGMENTATION
1

27. CRM/SEGMENTATION
1

32. Email/Text Message Marketing
2

37. SOCIAL MEDIA
3

38. BUILD A PRESENCE
1. Create your pages
2. Invite people to like/follow you
3. Like and follow others
4. Consistently post relevant content
5. Listen/engage with your audience

47. Source: Hubspot Blog

48. Source: Hubspot Blog

50. 4 QUICK TIPS
1. Use organic posts to engage
2. Use ads to boost awareness
3. Use custom audiences
4. Use strong CTAs
5. Use visuals

51. STREAMING
4

52. Published Feb 27, 2016

53. Published Feb 27, 2016

61. AFFILIATE LINKS
5

67. MARKETING TOOLS
1. CRM/Segmentation
2. Personalized Email/Text
3. Social Media
4. Live Streaming
5. Affiliate Links

68. Q & A

69. Thank You
Whitney Johnson
President, BookBottles
@wnjohnson