1. Publication Examination Group Activity
Student Names: Date:
PUBLICATION EXAMINATION
Directions: Select a member of your group to record answers to the questions below about the
publication your group has been assigned to examine.
1. In what order do students read the information (left to right, top to bottom)?
2. How are the text and objects aligned?
3. Is there a color scheme?
4. What do students notice about the font size and style?
5. What types of graphics have been used?
6. How do the graphics relate to the topics of each publication?
7. What part of the publication caught their eye first? Why?
8. What do students notice about the relationship between the graphics and the text they
represent?
9. What is white space and what is its purpose?

2. Traits of the Target Audience Student Activity
Student Name: Period: Date:
DESIGN PRINCIPLES
Six Design Principles
1. Balance 1. Repetition/Consistency
2. Proximity/Unity 2. Contrast
3. Alignment 3. White Space
TRAITS OF THE TARGET AUDIENCE

3. Traits of the Target Audience Student Activity
Student Name: Period: Date:
Directions: As you view the Target Audience PowerPoint, take notes about how
the four traits affect the design of a publication. For each trait, describe the
appropriate combinations and amounts of text and graphics that should be used in
a flyer you are creating for a group of middle school
Age
Color and font schemes are used to set mood and should appeal to age of audience.
What color and font schemes are appropriate for the preteens AND the message?
What kind of graphics would appeal to preteens? – Cartoons or photographic images?
What else?
(preteen) children about FBLA. Educational
Background
How well do they read? Use this information to determine the amount of text, graphics, and white
space.
Continued on next page

4. Traits of the Target Audience Student Activity
Student Name: Period: Date:

5. Traits of the Target Audience Student Activity
Student Name: Period: Date:
Interests
What common interests does the group share?
Do they all like to text, visit chat rooms, watch cartoons, ride skateboards, etc.?
What jargon or buzzwords would appeal to them?
What graphics will grab their attention?
PUBLICATIONS Group
Membership Select the Publication
Define the Purpose
You know their main group is preteens, but what subgroups are popular for preteens?
Boy Scouts? Girl Scouts? Band? FBLA?
Summarize
Put all of the characteristics you have gathered about the target audience in a brief paragraph.
Describe the color and font schemes, the amount of text and the type of graphics that are
appropriate for the age of the audience and the mood of the message.

6. What Publication Am I? Student Activity
Student Name: Period: Date:
WHAT PUBLICATION AM I?
Directions: Read each scenario and determine the type of publication that is the
most appropriate means of communication. Place the letter of the publication in the
blank provided.
A. Brochure D. Business card
B. Newsletter E. Flyer
C. Letterhead
1. Susan wants her neighborhood babysitting clients to remember her and
have quick access to her phone number whenever they are in need of a
babysitter.
2. Jane wants to advertise the upcoming blood drive at her school.
3. Mark wants to send a professionally prepared communication to
potential clients to introduce himself, provide contact information, and
describe his web development services.
4. Sam is trying to drum up new FBLA members and wants to describe the
purpose of FBLA and some of the different activities in which the club
participated in previous years. He also wants to include a few pictures
of students at different FBLA regional competitive events and community
service projects.
5. Jay is the communications specialist for his Boy Scout troop. He wants
to send monthly updates to the members of his troop and their parents
about recent activities, make announcements about honors some of the
members have received, and provide information about upcoming
events.

7. What Publication Am I? Teacher Key
WHAT PUBLICATION AM I? KEY
Directions: Read each scenario and determine the type of publication that is the most
appropriate means of communication. Place the letter of the publication in the blank
provided.
A. Brochure D. Business card
B. Newsletter E. Flyer
C. Letterhead
1. Susan wants her neighborhood babysitting clients to remember her and
have quick access to her phone number whenever they are in need of a
babysitter.
2. Jane wants to advertise the upcoming blood drive at her school.
_____ 3. Mark wants to send a professionally prepared communication to
_ potential clients to introduce himself, provide contact information, and
describe his web development services.
_____ 4. Sam is trying to drum up new FBLA members and wants to describe
the purpose of FBLA and some of the different activities in which the
club participated in previous years. He also wants to include a few
pictures of students at different FBLA regional competitive events and
community service projects.
5. Jay is the communications specialist for his Boy Scout troop. He wants
to send monthly updates to the members of his troop and their parents
about recent activities, make announcements about honors some of the
members have received, and provide information about upcoming
events.

8. Independent Practice: Business Card Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: BUSINESS CARD
Directions: For this activity, you will work independently to create a business card for a client
who is opening a surf shop. Think about what information should be included and how it should
be presented on the card.
Describe the purpose of this publication.
Describe the characteristics of the target audience that is likely to use this information.
a. Age
b. Education
c. Interests
d. Group membership

9. Independent Practice: Letterhead Stationery Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: LETTERHEAD STATIONERY
Directions: For this activity, you will work independently to create a letterhead for a client
who is opening a surf shop. Use the same design and color scheme as the business card you
created in Independent Practice: Business Card.
List examples of how the surf shop owner will use the letterhead stationery.
Describe the differences and similarities of the letterhead stationery and the business card you
created.

10. Independent Practice: Flyer Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: FLYER
Directions: For this activity, you will work independently to create a flyer for the surf shop
advertising a Memorial Day Special.
What is the purpose of this flyer?
Describe the characteristics of the target audience that are likely to use this information.
a. Age
b. Education
c. Interests
d. Group membership
Guiding Questions for the Flyer: What kind of sale are you planning? What products are you
selling? Will the sale offer a 10% discount on all merchandise or just some?
List additional examples of how the surf shop owner could use a flyer.

11. Independent Practice: Brochure Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: BROCHURE
Directions: For this activity, you will work independently to create a brochure for the surf
shop.
Possible topics for the brochure:
• Features of a specific surf board
• Tidal information and cautions
• How to surf
• Great surf destinations
Describe the characteristics of the three traits of the target audience that are likely to use this
information.
a. Age
b. Education
c. Group membership

12. Traits of the Target Audience Student Activity
Student Name: Period: Date:
TRAITS OF THE TARGET AUDIENCE
Directions: As you view the Target Audience PowerPoint, take notes about how
the four traits affect the design of a publication. For each trait, describe the
appropriate combinations and amounts of text and graphics that should be used in
a flyer you are creating for a group of middle school
Age
Color and font schemes are used to set mood and should appeal to age of audience.
What color and font schemes are appropriate for the preteens AND the message?
What kind of graphics would appeal to preteens? – Cartoons or photographic images?
What else?
(preteen) children about FBLA. Educational
Background
How well do they read? Use this information to determine the amount of text, graphics, and white
space.
Continued on next page

13. Traits of the Target Audience Student Activity
Student Name: Period: Date:
Interests
What common interests does the group share?
Do they all like to text, visit chat rooms, watch cartoons, ride skateboards, etc.?
What jargon or buzzwords would appeal to them?
What graphics will grab their attention?
PUBLICATIONS Group
Membership Select the Publication
Define the Purpose
You know their main group is preteens, but what subgroups are popular for preteens?
Boy Scouts? Girl Scouts? Band? FBLA?
Summarize
Put all of the characteristics you have gathered about the target audience in a brief paragraph.
Describe the color and font schemes, the amount of text and the type of graphics that are
appropriate for the age of the audience and the mood of the message.

14. What Publication Am I? Student Activity
Student Name: Period: Date:
WHAT PUBLICATION AM I?
Directions: Read each scenario and determine the type of publication that is the
most appropriate means of communication. Place the letter of the publication in the
blank provided.
A. Brochure D. Business card
B. Newsletter E. Flyer
C. Letterhead
6. Susan wants her neighborhood babysitting clients to remember her and
have quick access to her phone number whenever they are in need of a
babysitter.
7. Jane wants to advertise the upcoming blood drive at her school.
8. Mark wants to send a professionally prepared communication to
potential clients to introduce himself, provide contact information, and
describe his web development services.
9. Sam is trying to drum up new FBLA members and wants to describe the
purpose of FBLA and some of the different activities in which the club
participated in previous years. He also wants to include a few pictures
of students at different FBLA regional competitive events and community
service projects.
10. Jay is the communications specialist for his Boy Scout troop. He wants
to send monthly updates to the members of his troop and their parents
about recent activities, make announcements about honors some of the
members have received, and provide information about upcoming
events.

15. Independent Practice: Business Card Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: BUSINESS CARD
Directions: For this activity, you will work independently to create a business card for a client
who is opening a surf shop. Think about what information should be included and how it should
be presented on the card.
Describe the purpose of this publication.
Describe the characteristics of the target audience that is likely to use this information.
e. Age
f. Education
g. Interests
h. Group membership

16. Independent Practice: Letterhead Stationery Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: LETTERHEAD STATIONERY
Directions: For this activity, you will work independently to create a letterhead for a client
who is opening a surf shop. Use the same design and color scheme as the business card you
created in Independent Practice: Business Card.
List examples of how the surf shop owner will use the letterhead stationery.
Describe the differences and similarities of the letterhead stationery and the business card you
created.

17. Independent Practice: Flyer Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: FLYER
Directions: For this activity, you will work independently to create a flyer for the surf shop
advertising a Memorial Day Special.
What is the purpose of this flyer?
Describe the characteristics of the target audience that are likely to use this information.
e. Age
f. Education
g. Interests
h. Group membership
Guiding Questions for the Flyer: What kind of sale are you planning? What products are you
selling? Will the sale offer a 10% discount on all merchandise or just some?
List additional examples of how the surf shop owner could use a flyer.

18. Independent Practice: Brochure Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: BROCHURE
Directions: For this activity, you will work independently to create a brochure for the surf
shop.
Possible topics for the brochure:
• Features of a specific surf board
• Tidal information and cautions
• How to surf
• Great surf destinations
Describe the characteristics of the three traits of the target audience that are likely to use this
information.
d. Age
e. Education
f. Group membership

19. Independent Practice: Brochure Student Activity
Student Name: Period: Date:
INDEPENDENT PRACTICE: NEWSLETTER
Directions: For this activity, you will work independently to create a newsletter for the Wave
Catcher’s Club that is sponsored by the surf shop.
1. What topics of information do you plan to include in the newsletter?
2. Do you plan to use any graphic images and if so, from which resources (list them
separately)?
3. What font scheme will you use? Why?