What are facebook fan pages and how are they effectively used? Using blogs posts and video you can have effective content that can engage your audience on facebook.

1. Effective Marketing with Social Media
on
October 4, 2011

2. Social Networks
A casual social networking site that allows users to post information about
themselves, connect with others , join groups and find people by name, region,
school.
A professional social networking site connecting both current and past colleagues
together. This site provides a source of personal branding and reputation
management.
A microblog that allows you to post in 140 characters or less messages about you
and/or products that automatically get sent to everyone that is following you.
A social media video sharing site that allows people to find you and your products or
brands with channels, key word tagging and communities.
An online community for image and video hosting that allows people to share
pictures and videos. Common uses include sharing personal photographs and as a
hosting service for bloggers and web developers.
The newest Social Network to launch that combines the style of twitter with
following and the friendship of facebook, with the ability to post by circles of friends
and conduct real time hangouts for collaboration.

3. Social Networks
A casual social networking site that allows users to post information about
themselves, connect with others , join groups and find people by name, region,
school.
A professional social networking site connecting both current and past colleagues
together. This site provides a source of personal branding and reputation
management.
A microblog that allows you to post in 140 characters or less messages about you
and/or products that automatically get sent to everyone that is following you.
A social media video sharing site that allows people to find you and your products or
brands with channels, key word tagging and communities.
An online community for image and video hosting that allows people to share
pictures and videos. Common uses include sharing personal photographs and as a
hosting service for bloggers and web developers.
The newest Social Network to launch that combines the style of twitter with
following and the friendship of facebook, with the ability to post by circles of friends
and conduct real time hangouts for collaboration.

4. Social Networks
A casual social networking site that allows users to post information about
themselves, connect with others , join groups and find people by name, region,
school.
A professional social networking site connecting both current and past colleagues
together. This site provides a source of personal branding and reputation
management.
A microblog that allows you to post in 140 characters or less messages about you
and/or products that automatically get sent to everyone that is following you.
A social media video sharing site that allows people to find you and your products or
brands with channels, key word tagging and communities.
An online community for image and video hosting that allows people to share
pictures and videos. Common uses include sharing personal photographs and as a
hosting service for bloggers and web developers.
The newest Social Network to launch that combines the style of twitter with
following and the friendship of facebook, with the ability to post by circles of friends
and conduct real time hangouts for collaboration.

5. Social Networks
A casual social networking site that allows users to post information about
themselves, connect with others , join groups and find people by name, region,
school.
A professional social networking site connecting both current and past colleagues
together. This site provides a source of personal branding and reputation
management.
A microblog that allows you to post in 140 characters or less messages about you
and/or products that automatically get sent to everyone that is following you.
A social media video sharing site that allows people to find you and your products or
brands with channels, key word tagging and communities.
An online community for image and video hosting that allows people to share
pictures and videos. Common uses include sharing personal photographs and as a
hosting service for bloggers and web developers.
The newest Social Network to launch that combines the style of twitter with
following and the friendship of facebook, with the ability to post by circles of friends
and conduct real time hangouts for collaboration.

6. Don’t be invisible to consumers
3

7. Social Consumerism

8. PERSONAL PAGE
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.
PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.
A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.
PROVIDES INSTANT UPDATES TO
COMMUNITY.
ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.
APPROXIMATELY 600 MILLION
MEMBERS
30% OF ITS USERS EARN OVER
$100,000 (11/08)

9. PERSONAL PAGE
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.
PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.
A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.
PROVIDES INSTANT UPDATES TO
COMMUNITY.
ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.
APPROXIMATELY 600 MILLION
MEMBERS
30% OF ITS USERS EARN OVER
$100,000 (11/08)

10. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

11. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

12. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER, SHORTSTACK
YOUTUBE, TWITTER, FLICKER,
FILE SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL
SIGNUPS, ETC
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

13. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER, SHORTSTACK
YOUTUBE, TWITTER, FLICKER,
FILE SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL
SIGNUPS, ETC
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

14. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER, SHORTSTACK
YOUTUBE, TWITTER, FLICKER,
FILE SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL
SIGNUPS, ETC
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

15. 8

16. Custom Facebook
page (tab)

17. Custom Facebook
page (tab)

18. WHY USE VIDEO?
IMMEDIATE
INTIMATE
INEXPENSIVE
INTERACTIVE
✓183M VIEWERS
STATISTICS ✓34B VIDEOS VIEWED
✓14.3B YOUTUBE
MAY 2010 ✓3.5B HULU
✓245M FACEBOOK
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

19. COMBING VIDEO, BLOGS & FB
CREATE A BLOG
VIDEO
PHOTOS
SCREENSHOTS
FEED CHANNELS
MONITOR
ENGAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

20. COMBING VIDEO, BLOGS & FB
CREATE A BLOG
VIDEO
PHOTOS
SCREENSHOTS
FEED CHANNELS
MONITOR
ENGAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

21. COMBING VIDEO, BLOGS & FB
CREATE A BLOG
VIDEO
PHOTOS
SCREENSHOTS
FEED CHANNELS
MONITOR
ENGAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

22. COMBING VIDEO, BLOGS & FB
CREATE A BLOG
VIDEO
PHOTOS
SCREENSHOTS
FEED CHANNELS
MONITOR
ENGAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

23. COMBING VIDEO, BLOGS & FB
CREATE A BLOG
VIDEO
PHOTOS
SCREENSHOTS
FEED CHANNELS
MONITOR
ENGAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

24. FACEBOOK ADVERTISING
TWO WAYS TO ADVERTISE
PAID ADVERTISEMENTS
FACEBOOK DEALS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

25. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”

26. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”

27. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”

28. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”

29. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”

30. STAY IN TOUCH...
SKEETER HARRIS
MAC VILLAGE PRODUCTIONS
PRESIDENT
PHONE 585.520.2232
WEB: WWW.MACVILLAGEPRO.COM
SKYPE: SKEETHARRIS
EMAIL: WKHARRIS@MACVILLAGEPRO.COM
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