Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Interruption Marketing is the enemy of anyone trying to save time. the marketer who interrupts us not only tends to fail at selling his product, but wastes our most coveted commodity, time. In the long run, therefore, Interruption Marketing is doomed as a mass marketing tool.
7. CONTD.
7
1450 - 1839
Printed Advertising Appears
1ST DIRECT MAIL
CAMPAIGN DONE
BY ANTI-SLAVERY
GROUP THE
SOCIETY
1ST BUSINESS
CARDS
APPEAR
1450
INVENTION
OF PRINTING
PRESS MAKE
PRINT
ADVERTISING
POSSIBLE
Early
1600s
1741
1ST
AMERICAN
MAGAZINE
PUBLISHED
1835
1839
AD POSTERS
BECOME SO
COMMON ON
PROPERTIES THAT
LONDON BANS
THEM
8. CONTD.
8
1867 - 1950
The Emergence of New Mediums
1ST RECORD
OF
BILLBOARD
RENTALS
1867
STUDY OF
MARKETING
INCREASES AT
UNIVERSITIES
RADIO
ADVERTISING
BEGINS
1900s
TERM
"MARKETING"
BEGINS TO
APPEAR IN
BUSINESS TEXTS
1922
1941
1ST U.S. TV AD
BROADCAST,
ADVERTISING FOR
BULOVA WATCH
COMPANY
1950
9. CONTD.
9
1954 - 1985
Marketing Grows up AND The Digital Age Emerges
APPLE INVESTS
$900,000 IN
RIDLEY SCOTT
DIRECTED SUPER
BOWL AD
TELEMARKETING
BEGINS
1954
TV ADS
SURPASS
RADIO ADS
1970s
1972
LIFE MAGAZINE
SHUTS DOWN
BECAUSE OF
DECLINE IN
PRINT AD SALES
1984
1985
DESKTOP
PUBLISHING REINVIGORATES
PRINT ADS: $25
BILLION REVENUE
10. CONTD.
10
1990 - 1998
THE BUBBLE
2G MOBILE NETWORK
ADVANCEMENTS
PRECEDE AN
EXPLOSION IN THE
RISE OF CELL PHONE
1990
SEARCH EVOLVES, GOOGLE &
MSN LAUNCH NEW SEARCH
ENGINES
CANTER AND
SIEGEL LAW FIRM
SENDS FIRST
SPAM MESSAGE
1992
1994
SMS MESSAGING
ARRIVES
BLOGGING EMERGES
19951997
ALTAVISTA & YAHOO
SEARCH ENGINE
LAUNCH
JOHN AUDETTE COINS
THE TERM "SEARCH
ENGINE OPTIMIZATION"
(SEO)
During this period new technologies continue to emerge and become adopted by wide audiences.
19982000
11. CONTD.
11
2000 - 2005
The Age of Inbound marketing
1ST COMMERCIAL 3G
NETWORK LAUNCHED,
PROMPTING THE
DEVELOPMENT OF
MOBILE MARKETING
2000
2001
LINKEDIN, MYSPACE AND
FACEBOOK LAUNCHED
SOCIAL MEDIA BEGINS
2003
THE BUBBLE BURST ON
MARCH 10,2000. TECHRELATED GROWTH IS
REFLECTED IN A 500%
INCREASE IN THE NASDAQ
INDEX.
CAN-SPAM ACT LIMITS
UNSOLICITED COMMERCIAL
EMAILS
PPC/ADWORDS LAUNCHED
SHORT CODES DEVELOPED
FOR TEXT MESSAGE
MARKETING
Start Creating value for customer
NATIONAL DO NOT CALL
LIST LEGISLATION PASSED,
LIMITING TELEMARKETING
20032004
2005
GOOGLE BEGINS
PERSONALIZED SEARCH
RESULT THAT ARE
INFORMED BY YOUR PAST
SEARCH HISTORY.
GOOGLE-BRANDED
VERSION OF ANALYTICS
LAUNCHES IN NOV.
12. CONTD.
12
2006 - 2013
Inbound marketing grows up
SOCIAL MEDIA AND
MOBILE MARKETING
CONTINUE TO GROW UP
TWITTER LAUNCHES
AMAZON SALES TOP
$10 BILLION; THIS RISES
TO NEARLY $25 BILLION
IN 2009.
2006
GOOGLE INSTANT
LAUNCHES FOR
REAL-TIME
SEARCH RESULTS
2007
PUSH NOTIFICATIONS
BECOME A FEATURE ON
SMARTPHONE,
ALLOWING FOR
INSTANT AND DIRECT
MARKETING
2009
BIG DATA BECOME
NECESSARY PART OF
MARKETING PLANNING
2011
GOOGLE PANDA UPDATE
CHANGES SEO RULES,
FAVORING SOCIAL MEDIA
SHARING
20122013
13. CONTD.
13
2014 - ?
What next?
BIG DATA AND
ANALYTICS
CONTINUE TO
GROW TO
SUPPORT
INBOUND AND
PERSONALIZED
MARKETING
42. 42
State of the
Internet in
2014
28%
77.7%
41.3%
Households with Internet access at home
Source: International Telecommunication Union (ITU) and KPCB