Everybody is in to the Cloud, but who owns YOUR Data? Who is protecting your Intellectual Property Right (IPR) and how can you prevent to loosing all your valuable data?

2. @Belgium_Cloud
@DeCloudMakelaar!
!>!1.185!
8"February"2014"
CloudMakelaar"™"
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3. Content
Part"I:"Se4ng!the!Scope!
Part"II:"Some!Ques>ons!!
Part"III:"Some!Answers!
Part"IV:"First!Conclusions!
8"February"2014"
CloudMakelaar"™"
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4. IT Massive Transformation!
Cloud"Compu>ng"is"reseBng"the"whole"IT"Industry"and"is"
redistribu>ng"cards"among"the"players,"like"the"vendors,"
integrators,"resellers"and"even"the"customers."
Hardware
Manufacturers
Internet Service
Providers
Software
Vendors
Managed Service
Providers
Distributors
Cloud Broker
Services
System
Integrators
Cloud
Resellers
Value Added
Resellers
IT as a Service
Customers
8"February"2014"
CloudMakelaar"™"
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5. As an end-consumer, believe it or not
you’ve been using
8"February"2014"
for long times
CloudMakelaar"™"
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6. Facebook!celebrates!Tenth!anniversary
The"company"thanks"its"1.23!billion"members"with"a"
product"that"celebrates"their"socialLnetworking"past."
8"February"2014"
CloudMakelaar"™"
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7. Here’s!How!Much!Time!You’ve!Wasted!on!
Facebook!Since!it!Launched!10!Years!Ago!
8"February"2014"
CloudMakelaar"™"
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8. You’ve been enjoying
High Reliability Service
(ok, ok, most of them are)
Unlimited Storage
Connecting, Sharing
8"February"2014"
CloudMakelaar"™"
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9. From Any Place with Any Device
8"February"2014"
CloudMakelaar"™"
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10. Yes, most of them are
Of charge
8"February"2014"
CloudMakelaar"™"
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11. Wait,
What is the catch?
8"February"2014"
CloudMakelaar"™"
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12. In return, you’re willing to give away
your information
for ads and other purposes
8"February"2014"
CloudMakelaar"™"
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13. OK, Now tell that to the business owner
Give up your data, then
you can use this infrastructure for free
8"February"2014"
CloudMakelaar"™"
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14. Some!Ques>ons!
8"February"2014"
CloudMakelaar"™"
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15. If"you"park"your"car"in"a"public"garage,"you"s>ll"own"your"car."
8"February"2014"
CloudMakelaar"™"
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16. If"you"leave"your"suitcase"in"a"locker"or"at"the"hotel,"you"s>ll"own"
your"suitcase."
8"February"2014"
CloudMakelaar"™"
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17. But"what"happens"if"
you"put"YOUR"data"
into"the"Cloud"
8"February"2014"
CloudMakelaar"™"
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18. Types!of!Data"
Essen>ally"there"are"two"types"of"data"in"the"cloud."
Data"that"is"created"beforehand"and"put"onto"the"cloud,"
and"data"that"is"created"in"the"cloud"itself."We"could"
assume"that"data"created"beforehand"should"belong"to"
the"creator,"thanks"to"copyright!law."However"data"
created"in"the"cloud,"either"by"the"client"or"the"provider"
is"a"different"story."Deciding"who"owns"the"content"
here"will"depend"on"will"both"the"type%of"informa>on"
and,"to"some"extent,"on"where%it"was"generated."
8"February"2014"
CloudMakelaar"™"
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19. A!Legal!perspec>ve!–!Intellectual!Property!Rights"
Intellectual"property"or"IP"for"short"(not"to"be"confused"
with"IP"addresses"on"the"Internet)"is"how"the"law"views"
‘crea>ons"of"the"mind’"and"informa>on."When"you"
create"informa>on,"you"typically"acquire"the"intellectual"
property"rights"(IPR)"to"that"informa>on."
When"you"hold"the"IPR,"you"can"decide"whether"that"
informa>on"is"to"be"shared"or"reLused"by"others."
8"February"2014"
CloudMakelaar"™"
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20. Ownership!versus!Privacy!in!the!Cloud"
Legally"owning"your"data"when"you"upload"it"
into"the"cloud"is"one"thing."However,"this"
does"not"necessarily"protect"you"from"
snooping."In"a"prac>cal"sense,"if"a"
government"agency"is"able"to"view"your"data"
in"the"cloud,"then"are"you"really"the"sole"
‘owner’"of"that"data?"Granted,"direct"&"
unauthorized"replica>on"and"reLuse"of"your"
informa>on"would"be"an"breach"of"your"IPR."
8"February"2014"
CloudMakelaar"™"
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21. According"to"the"Google"terms"of"service,"Google"has"
the"right"to"use"consumer"data"to"improve"and"even"
promote"their"own"services."The"company"also"has"the"
right,"according"to"the"terms"of"service,"to"create"
"deriva>ve"works""from"content"stored"in"Google"Drive,"
and"to""publically"display"and"distribute"such"content""
even"with"their"partners."
8"February"2014"
CloudMakelaar"™"
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22. Google,"Amazon,"Skydrive"and"Dropbox"offer"us"an"
alterna>ve"to"our"local"hard"drives"–"a"place"in"their"‘cloud’"
on"their"servers."These"servers"are"usually"located"in"the"US"
and"are"thus"not"subject"to"the"European"Data"Protec>on"
Act."
8"February"2014"
CloudMakelaar"™"
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23. Some"Ques>ons"
How"many"datacenters"and"where"are"the"
datacenters"located?"
"
8"February"2014"
CloudMakelaar"™"
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24. Guess"what?"Here’s"an"image"of"the"NSA’s"Fort"Meade"Data"Centre"(March"2012)"

25. Some"Ques>ons"
What"happens"to"the"data"in"case"of"bankruptcy"of"
the"CSP*"or"when"the"contract"ends?"Who"owns"
the"data?"
"
* Cloud Service Provider
8"February"2014"
CloudMakelaar"™"
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26. Going!Out!of!Business"
Who"–"You"or"your"cloud"storage"provider?"In"fact,"
ques>ons"about"data"ownership"arise"in"both"cases."
The"terms"of"service"of"some"cloud"providers"say"they"
reserve"the"right"to"delete"a"customer’s"data"in"the"
event"of"a"subscrip>on"remaining"unpaid."If"no"other"
copy"exists,"the"provider"is"then"poten>ally"destroying"
a"customer’s"asset,"which"suggests"the"provider"is"
asser>ng"ownership."Conversely,"the"cloud"storage"
provider"itself"may"announce"it"is"closing"down."Then"
customers"need"to"ac>vely"par>cipate"in"geBng"their"
data"off"the"infrastructure;"the"implica>on"is"that"once"
again"the"data"will"be"destroyed."
8"February"2014"
CloudMakelaar"™"
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27. Some!Answers!
8"February"2014"
CloudMakelaar"™"
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28. Pay!only!for!what!you!use!
!
Flexibility!&!scalability!
!
Easy!/!fast!to!deploy!
Security!
!
Loss!of!Privacy!&!Confiden>ality!
!
Loss!of!Control!
69%"considers"to"migrate"systems"to"the"cloud"
52%"is"interested"in"IaaS"
58%"wants"to"work"with"only"one"CSP"
*"Report"by"IDC"first"halve"2013"in"Europe"
8"February"2014"
CloudMakelaar"™"
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29. The Business Needs...
Security
Privacy
Reliability
High Availability

30. But"who"is"in"Control"of"YOUR"Data?"
8"February"2014"
CloudMakelaar"™"
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31. Your"IT"Department"
Or"the"endLuser"
How"to"make"on"premise"and"cloud"work"
together"around"content?"
8"February"2014"
CloudMakelaar"™"
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32. User expectations and IT requirements
Can we bridge the gap?

33. First!conclusions!
8"February"2014"
CloudMakelaar"™"
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34. Private Cloud Computing Challenges
Message: Technology is one of the easiest challenges
Gartner Data Center
Conference Poll,
December 2012
127 responses
8"February"2014"
CloudMakelaar"™"
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35. Data"Classifica>on"
"
Determines"
! Default"access"
! Encryp>on"requirements"
! Reten>on"requirements"
! Storage"requirements"
! Disposal"method"(both"printed"and"online)""
While"considering"
! Compliance"requirements""
! Legal"considera>ons""
"
Data"classifica>on"requirements"don’t"change"
just"because"the"data"is"now"in"the"cloud!"
8"February"2014"
CloudMakelaar"™"
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36. Shall"we"all"put"our"
Data"into"the"cloud?"
8"February"2014"
CloudMakelaar"™"
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37. Answer:"depends...!
It’s"a"rela>ve"new"concept""
"that"is"constantly"evolving,""
with"undoubtedly"some"advantages,"but"
that’s""
"not"applicable"for"all"situa>ons"
8"February"2014"
CloudMakelaar"™"
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38. "
"
"Sensi>vity"
"Licensing"
"Compliance"
8"February"2014"
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39. 8"February"2014"
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40. "

41. “Our"industry"does"not"respect"
tradi>on,"
"it"only"respects"innova>on”"
"
Satya"Nadella"L"CEO"Microsos